Dior has opened the House of Dior New York, a four-storey flagship boutique located at the intersection of 57th Street and Madison Avenue. The launch marks a significant return to the area where Christian Dior first established the brand’s presence in the US in 1948.
The new US Dior store was designed by architect Peter Marino – Dior – Jonathan Taylor
Designed by architect Peter Marino, the boutique blends contemporary design with elements of Dior’s heritage. The interiors feature light tones and a minimalist aesthetic, setting the stage for a full presentation of Dior’s collections across women’s and men’s ready-to-wear, leather goods, jewellery, Dior Maison line, and fragrance. The space also includes limited-edition pieces created exclusively for the location.
A central ‘Colorama’ installation highlights Dior’s history through miniature representations of signature items such as bags, perfume bottles, makeup, and hats. Works by artists including Robert Mapplethorpe, Karine Laval, Azuma Makoto, and Jennifer Steinkamp are displayed throughout the store, underscoring Christian Dior’s long-standing relationship with the arts.
The fourth floor of the boutique houses Dior Spa New York, offering facial and body treatments that combine couture expertise with modern wellness technology. With this opening, Dior expands its retail and experiential presence in the US, bringing its Parisian art de vivre to a new audience in New York City.
