London’s Selfridges continues to be the pop-up destination of choice in London’s West End (Harrods has that status in Knightsbridge) and one of the world’s best known labels will be there as of January.
Dior
Dior, which already has a strong presence in the London flagship will be unveiling its first pop-up boutique for its new summer 2026 creations inside the in-demand Corner Shop.
That’s important because it will celebrate the launch of Jonathan Anderson’s first collection.
Running from 8 January to 28 February, the unique space will “reveal a playful world like a waking dream”. The company said the summer 2026 menswear collection “breathes a certain spontaneity into the art of dressing, while the womenswear line radiates freshness, with leather goods presented alongside exquisite creations. An exceptional selection that expresses the reinvented essence of Dior”.
Dior is currently inviting customers to book appointments and said it will “extend the experience through a curated selection of exclusive events at the pop-up boutique”.
That includes notebook personalisation with “a nod to Versailles-style gilding, personalised detailing applied by an expert [that] promises to add a truly signature touch”. And there’s also bookmark calligraphy where visitors can add their initials to a bookmark, inspired by the newest Dior Book Tote designs by Anderson.
The news of the pop-up comes in the same week that Dior unveiled its super-sized flagship concept House of Dior Beijing. That five-storey space dwarfs the Selfridges space but underscores the ambitious plans LVMH has for the brand, the huge investment Dior is putting into its global growth and its targeting of key luxury markets.
