Dior announced on Wednesday the opening of a new store in Vienna, Austria.
Dior opens new boutique in Vienna’s Goldenes Quartier. – Dior
Located on Tuchlauben Street in the Goldenes Quartier, the city’s luxury fashion epicenter, the boutique spans over 1,000 square meters and houses Dior’s diverse collections, from women’s and men’s ready-to-wear to bags, shoes and accessories, including jewelry, Dior maison lines and perfumes.
The boutique is enhanced by a signature concept designed by architect Peter Marino, defined by a refined atmosphere illuminated by light tones. Design details combining cabochon stone, wood, Versailles parquet flooring and moldings create an ultra-contemporary aesthetic, while honouring the House’s storied heritage.
Honoring Christian Dior’s passion for art and design, the boutique features a magnetic installation by Claudia Wieser, paintings by Christian Eisenberger, Rudolf Polanszky, John McAllister, Maysha Mohamedi, Ross Bleckner, and Donald Sultan, as well as creations by Étienne Moyat and Franck Évennou. Photographic prints on mirror by Marc Swanson and a striking bronze sculpture by Philippe Pasqua add to the boutique’s artistic allure.
The boutique’s furniture selection also contributes to its distinct identity, featuring pieces from designers such as Claude Lalanne, Studio Glithero, Alasdair Cooke, Ado Chale, Delos & Ubiedo, Gary Noffke, Osvaldo Borsani, Ginger & Jagger, and B G Robinson.
Completing the space is the display of multiple reinterpretations of the iconic Lady Dior bag. In the boutique’s window, a multitude of variations is presented, sublimated by minerals—a feat of Isaac Monté—creating a chromatic finish. Within the store, visitors can explore a dedicated wall celebrating the ninth edition of the Dior Lady Art project, by several international artists.
