Dior names Chinese artist Xin Liu as new global ambassador

Dior has named Chinese international star Xin Liu as its newest global ambassador.

The multi-talented C-pop artist, known for her achievements in music, dance, and fashion, made her first public appearance as Dior’s ambassador at the brand’s Fall/Winter 2025 show during Paris Fashion Week. 

Xin Liu rose to fame as the winner of the second season of the hit Chinese reality survival show “Youth With You 2”. Next, her album “Xanadu” shattered records, selling over 54 million copies worldwide and becoming the best-selling Chinese physical album. She followed up its success with a sold-out arena tour in 2023.

She is also a celebrated dancer, making history as the first female captain in the Chinese dance competition show Street Dance of China. In 2024, she became the first female Chinese solo artist to perform at Coachella. This year, she is set to take the stage at 88rising’s Head in the Clouds Festival in Los Angeles on May 31. 

Meanwhile, in the fashion world, she has previously graced the covers of Harper’s Bazaar, Grazia, Vogue, Cosmopolitan, and GQ, and was an honored guest at the British Fashion Awards. Her growing influence in fashion has also seen her serve as an ambassador for Crocs, Sisley, and New Era.

In this role, Xin Liu joins a roster of Dior ambassadors, including Blackpink’s Jisoo, Angelababy, BTS’s Jimin, and Rosalía.