Desigual makes Indian market debut in partnership with Myntra

The Barcelona-based fashion and accessories brand is furthering its international strategy by entering a new market. Desigual has made its debut in India in partnership with Myntra, the country’s leading fashion and beauty e-commerce platform, as part of its 2025–2028 expansion plan.

On the platform, which hosts more than 60 million active users, the brand will showcase its creative world, offering an initial selection of accessories from its spring/summer 2025 and autumn/winter 2025 collections. Looking ahead, a second phase is planned for 2026 that will broaden its range in the Indian market with the addition of apparel.

Through this collaboration, the brand aims to reach a young, digitally focused audience in a market that is experiencing strong growth within global e-commerce. The move will also help strengthen its relationships with new customers and reinforce its international consolidation strategy.

Its entry into the Indian market adds to other recent global growth initiatives by the company, such as the opening of a boutique in the Xintiandi shopping district in Shanghai, and the reopening of its flagship store in the Jockey Plaza shopping centre in Lima, both designed under its new store concept.

Founded in 1984 by Thomas Meyer, the Barcelona-based company has more than 280 company-owned stores and a presence in 107 markets through ten sales channels. In financial terms, Desigual posted revenue of €332 million in 2024, driven in particular by its international expansion and the growth of its digital business.