Delsey turns its focus to international markets. The luggage brand has just announced the appointment of its new global managing director, Gilles Bariguian. He will lead the group into a new phase of accelerated international expansion, a move upmarket, and towards profitable growth as the brand approaches its 80th anniversary in 2026.
Gilles Bariguian brings extensive experience in luxury and international markets – Delsey
“I am delighted and honoured to be working with the teams to elevate the brand and open a new chapter of global development in a rapidly changing mobility market. Delsey is no longer just a travel brand; it now caters to every moment of mobility, a market that has evolved significantly since the Covid-19 period,” said Gilles Bariguian.
Diversifying its international presence
With 20 years’ experience at Procter & Gamble across four continents, and roles at Guess EMEA, Etoile Group (specialising in luxury in the Middle East), and Cenomi (a department-store chain in Saudi Arabia), Delsey’s new global managing director will be tasked with steering the Parisian brand’s international expansion. At the same time, he will continue his consulting work with the Saudi Fashion Commission and its 100 Brands programme.
With its strongest presence in the US (2,561 points of sale) and Europe (1,688), the brand counts just over 300 points of sale in Asia and 111 across the Arabian Peninsula.
Beyond international expansion, the objectives of the new global managing director are to accelerate digital transformation, broaden the product portfolio, and build sustainable, profitable growth for Delsey, a company founded in 1946.
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