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Deeny’s dozen: The 12 best shows in international runway season

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October 9, 2025

This was clearly the most important season this century, with some 15 designer debuts at major marques. Here, in alphabetical order, is my personal pick for the dozen best shows of the four-week international fashion runway season. Four of my favorites were by debutants; half of them are by female designers.

Alaïa: Azzedine Mulier connects perfectly

Alaia – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Full marks for such simple but brilliant staging. Models marched around two flattened tennis-court-size LED screens showing giant close-ups of female beauty, all reflected off a dropped mirrored ceiling. Designer Pieter Mulier showed sleek cocktails in technical fibers, silk, or ribbed knits with inserted transparent breastplates and diagonal fringes. Hyper-skillful draping with V-shape skirts in layers and folds of cotton and silk jersey, or a black leather perfecto with displaced shoulders that morphed into a grand gown. The power of founder Azzedine’s voluptuous aesthetic combined with Mulier’s precision and punch.

Bottega Veneta: Putting the Bottega back into BV

Bottega Veneta – Spring-Summer2026 – Womenswear – Italie – Milan – ©Launchmetrics/spotlight

Few designers exploited their new atelier as spectacularly as Louise Trotter in her Bottega Veneta debut, putting the Bottega right back into BV with super-lightweight leather looks — trenches, cloaks, and blazers for men; off-the-shoulder dresses and paneled gowns for women. All detailed with intreccio — collars, sleeves, lapels, trim, and woven belts. Cinematic, Edwardian, and the best new tailoring of the season.

Chanel: Enter the new Chanel universe

Chanel – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Bold, gutsy, ingenious, often beautiful and curiously risqué, the debut collection by Matthieu Blazy was the undoubted hit of the season. Blazy practically reinvented the classic Chanel suit with a new knee-length wrap skirt made with pockets, generally left frayed and finished in filigrees of gold. And instead of just wool bouclé, it came in impossibly airy plaids, windowpane checks, or stiff denim. Disrupting codes: conceptual double-sized camellia brooches, woven pearl necklaces, Coco’s beloved wheat embroidered into organza tops. Plus, Matthieu’s magnificent Solar System set of giant gas-filled, internally illuminated planets brought Chanel back to the glory days of Karl Lagerfeld. Little wonder he got the season’s biggest ovation by far.

Dior: La Nouveau New Look

Christian Dior – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

No one can ever fault Jonathan Anderson for lacking guts. His debut women’s wear show for Dior turned the brand upside down, knocked a decade off its clientele, repeatedly mined Monsieur Dior’s New Look, and suddenly made Dior very cool again. His show-opening mash-up video, a history of Dior as a unique cultural living monument by documentarist Adam Curtis, was sensational, setting the stage for Anderson’s visual stream-of-consciousness show. Rarely in fashion history has a designer so boldly twisted a house’s codes — in particular Monsieur’s legendary Bar jacket. The result was the most thought-provoking collection of the decade, never mind this season.

Diotima: Carnival clobbers colonialism

Diotima – Spring-Summer2026 – Womenswear – United – States – New York – ©Launchmetrics/spotlight

Colonialism and Caribbean culture’s fight back against that evil via the tradition of Carnival was the theme of this intriguing Diotima collection. Active sport meets couture: hooded sleeveless mesh tops and pants finished by a layered skirt in shards of chiffon; or fab crepe lapel-free redingotes, asymmetrically worn on cast with J’Ouvert pre-dawn street festival makeup with daubs of silver mud. Epic, unusual, path-breaking, and New York’s most beautiful surprise.

Giorgio Armani: Talk about an adieu

Giorgio Armani – Spring-Summer2026 – Womenswear – Italy – Milan – ©Launchmetrics/spotlight

Leave it to Giorgio to go out on a high with brilliantly fresh, light, and contemporary tailoring in the final collection he designed. Presented posthumously 24 days after his passing in the neo-classical courtyard of the Pinacoteca di Brera, Milan’s greatest museum, which opened its first-ever fashion exhibition — dedicated to Armani, of course — right after the show. Fashion’s greatest tailor cut beautiful pajama suits for men and breezy tunics and boleros for women, inventing new dhoti pants and deconstructing blazers. Made in supremely light silks, dry linens, and printed cottons, in the colors of his island home in sunny Pantelleria — burnt sand, lava, stone, and sea blue. A beautiful swansong by the defining designer of the past half-century.

Givenchy: Welcome to the new seduction

Givenchy – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

There is a new, refined sense of seduction in fashion this season. The best dark and diabolical version comes from Givenchy. Tough-chic black leather — bat-wing leotards, wicked little black dresses, or men’s coat dresses cut décolleté. Crisp and clean tailoring: statuesque white double-breasted pantsuits or designer Sarah Burton’s reinvention of Givenchy’s signature Bettina blouse as an officer’s shirt or aristo chemise. In a word, the most coherent wardrobe in Paris.

Khaite: Dark underbelly beauty

Khaite – Spring-Summer2026 – Womenswear – United-States- New York – ©Launchmetrics/spotlight

Imperfection as highly wearable artistic fashion. Everything a tad twisted or distorted — from strict leather elongated fisherman jackets to urban double-breasted blazers. Everything cut a tiny bit off-kilter. Including New York’s best set: an all-black pond and broken-up glaciers covered in mist. “The dark underbelly of America has always fascinated me,” confessed designer Catherine Holstein. Independent female chic at its best.

Louis Vuitton: A multi-cultural proposition

Louis Vuitton – Spring/Summer 2026 in Paris
Louis Vuitton – Spring/Summer 2026 in Paris – Courtesy

Like its inspiration — the apartment of Anne of Austria, the Sun King’s mother — a highly eclectic collection blending kicky fabric tops, tapestry details, carpet-fabric shoes, and 18th-century-style brushed silk gowns. All the way to leggings cut like britches, shirts with aristocratic six-inch collars, lace demoiselle gowns, or scarlet satin bouffant bubble coats. In short, the most experimental and path-breaking collection in Paris.

Prada: Double winner

Prada – Spring-Summer2026 – Womenswear – Italy – Milan – ©Launchmetrics/spotlight

In case one had forgotten, Miuccia Prada is still the biggest game in Milan when it comes to fashion direction, élan, and overall chic, as Prada’s latest collection usefully reminded us. A collection starring nearly-there bras that fluttered slightly and were exposed within cut-out tops, dresses, and even aprons. Miuccia and Raf whipped up all manner of dirndls, wraps, bubble, or gathered skirts and dresses, alternating sheer fabrics and crumpled materials like technical taffeta — unquestionably the fabric of the season. Suggesting a racy soirée hostess, then revolutionizing the whole aesthetic 12 days later in her paean to the apron at Miu Miu. In a season obsessed with debutants, Miuccia remarkably emerged as the most influential designer again.

Simone Rocha: Disgruntled debutantes rule

Simone Rocha – Spring-Summer2026 – Womenswear – United-Kingdom- London – ©Launchmetrics/spotlight

Disgruntled debutantes in sateen georgette, floral jacquards, and silk organzas cut into crinolines, Venetian tailcoats, or hoop skirts. Refined organza crinolines embroidered with tiny flowers combined rebelliously with silver sequin bras or oversized trapeze dresses plastered with huge fabric flowers. The season’s best example of a designer pushing the envelope on her own codes.

Versace: Pop historicism

Versace – Spring-Summer2026 – Womenswear – Italy – Milan – ©Launchmetrics/spotlight

At Versace, Dario Vitale debuted with a love letter to founder Gianni. Held inside the historic Pinacoteca Ambrosiana, the clothes harked back to the 1970s and Gianni’s happy days in 1980s Miami, with bright South Beach colors — lime green, pomegranate, or ultraviolet — looser, forgiving tailoring and multiple very short shorts for men recalling the body-beautiful bluster of early Versace. That said, no debutant took more risks than Vitale, whose gutsy volumes, steamy, revealing details, and raw cast of models knocked a decade off the Versace customer.

Copyright © 2025 FashionNetwork.com All rights reserved.



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Following meteoric rise, BHV boss Frédéric Merlin caught up in Shein storm

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December 8, 2025

Under fire since his alliance with Shein, Frédéric Merlin, the young head of BHV whose rise has been meteoric, admits he “underestimated” the challenge posed by the Paris department store, but stands by his strategy, intended to “keep retail alive.”

Frédéric Merlin, president of Société des Grands Magasins (SGM) and owner of BHV, during a photo shoot in Paris, 22 October 2025. – (AFP – Thibaud MORITZ)

“I always try to be humble, because at 34, you don’t know everything,” the executive recently told AFP during an interview on the sixth floor of the Bazar de l’Hôtel de Ville.

It is here that Shein, the Asian e-commerce giant accused of unfair competition and environmental pollution, is due to open its first permanent shop on Wednesday, under an agreement with Société des Grands Magasins (SGM), the commercial property company founded in 2021 by Frédéric Merlin and his sister, Maryline.

Originally from the Lyon region and raised by a father who ran a small industrial piping business and a stay-at-home mother, the siblings’ fortune is estimated at €600 million, ranking them 233rd in France, according to Challenges.

A “friend” of former president Nicolas Sarkozy, Merlin benefited from the financial backing of businessman Jean-Paul Dufour, a shareholder alongside SGM with “a 42.5% stake in the majority of the group’s subsidiaries,” according to its latest social report published in August 2024, as noted by L’Express.

“Ocean liner”

The owner of the BHV business since 2023, SGM also operates a dozen shopping centres, as well as seven Galeries Lafayette stores in the provinces, five of which are set to host Shein.

In protest, several brands have announced they are leaving the Paris department store, already shunned by suppliers unhappy about a build-up of unpaid invoices, which Merlin says are linked to “tools” issues that are being resolved, and not to cash-flow problems.

Dropped by Banque des Territoires (an entity of Caisse des Dépôts et Consignations) for the acquisition of the BHV building, SGM has also been excluded from the Union du grand commerce de centre-ville (UCV), while the Galeries Lafayette group refuses to allow Shein to set up in stores bearing its name.

“Who would want to work with a pathological liar?” said Yann Rivoallan, president of the Fédération Française du Prêt-à-Porter Féminin, on RMC.

Merlin “is not collaborative”, Nicolas Bonnet-Oulaldj, the deputy mayor of Paris in charge of commerce, told AFP.

“He told everyone that he had the support of Anne Hidalgo regarding Shein, which is totally false.” More generally, Merlin didn’t realise he was taking on “an ocean liner”, according to the department store’s inter-union body.

“What I underestimated was all the political and media attention that comes with taking on this Paris monument right opposite City Hall,” admits Merlin, denouncing the “surrounding hypocrisy” in the face of Shein and its many consumers.

“Head of the family”

“We could have done better,” admits the man who says he has made BHV “profitable” and works “14 hours a day.”

Born in the Lyon suburb of Vénissieux, Merlin grew up in a family that gave him “self-confidence” and “entrepreneurial drive.” After a spell at law school, the young man obtained a BTS in property, having been drawn to the profession during a placement.

Armed with a “€15,000 student loan,” he and his sister founded, at the age of 20, a commercial property consultancy (IMEA) before launching another (ADI) in 2014, specialising in the redevelopment of commercial buildings.

The Merlins hired their father, who brought his “industrial rigour,” until his death in 2018, the year SGM was launched, turning around shopping centres that nobody wanted any more in towns such as Roubaix or Mulhouse.

“You had to have a lot of nerve,” recalls Fabrice Fubert, co-director of a commercial property consultancy, who notably suggested in 2021 that Merlin acquire seven Galeries Lafayette stores.

Not “from the establishment,” Merlin is “an audacious man who takes risks and shakes things up,” as when he brought in Pokémon or YouTuber Squeezie for pop-up shops at BHV, says Fabrice Fubert.

The father of a young boy, Merlin asserts his role as “head of the family,” putting himself on the front line to “protect” his sister and his mother, Dominique, SGM’s deputy managing director.

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Birks sales surge on European acquisition, strong retail performance

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December 8, 2025

Birks announced on Friday a 16.2% uptick in half-year sales to $93.1 million, on the back of the Canadian jeweller’s acquisition of European Boutique, and a strong retail performance.

Birks

The Montreal-based company also logged an increase in third-party branded timepieces across multiple brands for the 26 weeks ending September 27, in addition to gains in sales of Birks branded jewelry and third-party branded jewelry.

Meanwhile, comparable store sales rose 6.3%, attributable to strong sales in all product categories, particularly in third-party branded timepieces, but also in Birks branded jewelry and third-party branded jewelry, the company added.

In light of the strong sales performance, Birks narrowed its earnings loss during the six months to an operating loss of $0.2 million, compared to a reported operating loss of $0.3 million in the prior-year period.

“Our net sales, gross profit and comparable store sales for the first half of Fiscal 2026 are higher than the corresponding period in Fiscal 2025 due in part to the acquisition of the European business but also due to our strong retail performance, which speaks to the strength of our product offerings, both in terms of our Birks branded products and our third-party branded watches and jewelry,” said Niccolò Rossi di Montelera, executive chairman of the board and interim CEO.

“I would like to thank our teams for their dedication and hard work. The growth achieved in the first half of Fiscal 2026 is a testament of our commitment to our customers and I am grateful for the unwavering efforts of all our employees which contributed to these results and the successful integration of the European stores.”

In July, Birks acquired the luxury watch and jewellery business of European Boutique from its founders, the Sutkiewicz family, for a purchase price of $9 million.

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Koio relaunches the Primo with Rose Anvil

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December 7, 2025

NYC-based footwear brand Koio is relaunching The Primo, the high-top sneaker that debuted the brand in 2015, in a limited-edition collaboration with leatherworker and YouTube creator Rose Anvil for its tenth anniversary.

Koio relaunches the Primo with Rose Anvil. – Koio

The updated Primo maintains Koio’s original Italian build standards, with internal upgrades including a full leather Strobel board, leather toe cap and counter, and a gum outsole. The upper is crafted from vegetable-tanned, untreated Vachetta calf leather sourced from Italian tannery Conceria Annarita, allowing the sneaker to naturally darken and develop a unique patina with wear.

“Reintroducing the Primo for our ten-year anniversary is incredibly meaningful,” said Johannes Quodt, co-founder of Koio. “It was the shoe that launched the brand, so bringing it back with Rose Anvil’s technical rigor felt like the right way to honor its legacy. The Vachetta leather will age beautifully, making this one of the most personal and character-rich versions we’ve ever created.”

The Primo first debuted in February 2015 at Koio’s Bowery pop-up, created by the founders as their ideal high-top sneaker. The silhouette remained a core style for five years before the brand shifted focus as its range expanded. Koio continued to receive requests from collectors and longtime customers to bring back the original design, prompting the reissue as part of the brand’s tenth-anniversary celebrations.

“The Primo was already a well-built sneaker, but replacing every internal synthetic component with leather significantly elevates the craftsmanship,” said Weston Kay, Rose Anvil. “Using untreated Vachetta leather means the shoe doesn’t just look good out of the box but it continues to improve over time.”

Koio’s work with Rose Anvil follows the success of their first collaboration—the Koio x Rose Anvil Capri Triple White—which sold out in less than 24 hours.

The limited-edition Primo is priced at $325 and is now available exclusively online.

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