Fashion

Deckers sales surge on strong Hoka, Ugg brand growth

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Deckers Brands announced on Thursday first-quarter sales increased 16.9% to $964.5 million, with the American footwear company logging double-digit sales growth at its Hoka and Ugg brands, respectively.

Hoka

Hoka brand sales surged 19.8% to $653.1 million, almost outpaced by Ugg brand sales, which rose 18.9% to $265.1 million.

However, the Goleta, California-based company’s other brands sales plunged 19% to $46.3 million for the three months ending June 30.

By region, domestic sales dipped ​2.8% to $501.3 million, offset by a 49.7% gain in international sales to $463.3 million.

Net income for the quarter rose to $139.2 million, up from $115.6 million in the prior-year quarter.

“Hoka and Ugg outperformed our first quarter expectations, with robust growth delivering solid results to begin fiscal year 2026,” said Stefano Caroti, president and chief executive officer, Deckers Brands.

“Though uncertainty remains elevated in the global trade environment, our confidence in our brands has not changed, and the long-term opportunities ahead are significant. We will lean on the fundamental strengths of our powerful operating model as we continue executing our strategy.”

Looking ahead, the company second-quarter sales are expected to be in the range of $1.38 billion to $1.42 billion.

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