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Decathlon to name founder’s son Julien Leclercq as president

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Nicola Mira

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February 24, 2025

On March 10, Decathlonwhose sourcing practices have been under scrutiny in recent weeks, will name as board chairman Julien Leclercq, one of the sons of its founder Michel Leclercq, the French sporting goods retailer announced on Monday.

Decathlon

Julien Leclerq, 40, was already a member of the board of directors and has “a 20-year experience at Decathlon.” He was category manager in Spain, ran a store in Belgium, and has launched “Decathlon initiatives in Singapore,” said Decathlon, which is owned by French family Mulliez.

“He also took charge of the Genairgy investment fund and contributed to the creation of Decathlon Travel,” a subsidiary specialised in sports travel, according to the firm.

The group also stated that Julien Leclerq was chosen following a “comprehensive selection process by the shareholders, which lasted several months,” and will succeed Fabien Derville, who was appointed chairman in 2018.

In January 2022, Decathlon named as CEO Barbara Martin Coppola, a Franco-Spanish executive formerly with Ikea, Google and YouTube. Martin Coppola has deployed a strategic plan aimed at positioning Decathlon no longer just as a sport retailer, but as a “sporting brand.”

Decathlon was founded in 1975 by Michel Leclercq, now 85, a cousin of Auchan founder Gérard Mulliez. The sport retailer’s board of directors had previously been chaired by another of Michel’s sons, Mathieu, until Derville took office in 2018.

Decathlon is regularly ranked among France’s favourite retailers, but in early January it was accused by investigative journalism NGO Disclose and the Cash Investigation programme by TV channel France 2 of benefiting from the forced labour of Uighurs in China.

The French leader in sporting goods, a major multinational retailer with 100,000 employees and 1,700 stores in over 70 countries, reacted by “firmly condemning all forms of forced labour.”

Cash Investigation was also interested in the legal status of the Association Familiale Mulliez (AFM), a body that controls retailers such as Leroy Merlin, Kiabi, Flunch, Boulanger and Auchan, and comprises nearly 900 members of the Mulliez family.

The AFM “does not – despite its name – have the legal status of association,” it told the AFP agency, and doesn’t even have any “legal capacity.”

Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.



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Ulta Beauty names new CMO

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February 24, 2025

Ulta Beauty announced on Monday the promotion of  Kelly Mahoney to the of chief marketing officer at the U.S. beauty retailer.

Kelly Mahoney – Courtesy

Mahoney ​succeeds Michelle Crossan-Matos, who left the Bolingbrook, Illinois-based company last month.

As CMO, Mahoney will oversee Ulta’s brand marketing, loyalty, media planning, public relations, consumer insights, and social media and influencer strategy. She will also oversee its retail media network, UB Media. 

A beauty veteran, Mahoney has at Ulta Beauty for nearly ten years. Most recently, she served as SVP of customer and growth marketing, where she helped grow the brand’s loyalty program, Ulta Beauty Rewards, to more than 44 million members. She also led Ulta’s first Super Bowl activation as interim CMO following Crossan-Matos’ departure.

“In my ten years with Ulta Beauty, I have worked continuously to garner the unparalleled brand loyalty and trust that we’ve earned with our guests,” said Mahoney.

“As chief marketing officer, I will build on this while deepening our brand purpose of unleashing possibilities in new and meaningful ways to inspire, engage, and empower every beauty enthusiast.” 

Mahoney’s appointment comes on the back of a plethora of C-suit hires since the new year. Last month, the brand promoted Kecia Steelman to president and chief executive officer, after naming Amiee Bayer-Thomas as chief retail officer, and Mike Maresca as chief technology and transformation officer, earlier this year.

Ulta is on the hunt for a chief merchandising officer, with Monica Arnaudo’s retirement pending.

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Burberry embraces escape to the countryside

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February 24, 2025

London Fashion Week wrapped up with Burberry sending its Autumn/Winter collection down the catwalk on Monday, capping off a relatively muted event in the rainy British capital.

Burberry – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Even the British luxury house sought to ditch the gloom with a show themed around a countryside getaway, transporting its guests to the cozy, old-fashioned charm of a British country house.

Creative director Daniel Lee, who joined Burberry a little over two years ago, was “inspired by the incredible British interiors”, and luxurious fabrics like velvet were used in the famous trench coat, tailored suits and flowing dresses.

Quilted jackets and skirts covered in florals blended into the tapestries draped onto the white pillars of the Tate Britain, while other styles included oversized knit sweaters, perfect for an evening by the fire.

The somber hues, with flashes of bright orange, yellow or blue, were inspired by Lee’s time “in autumn walking in nature, in Yorkshire,” the 39-year-old English designer told reporters after the show.

Lee has tried to give the troubled British house a facelift while remaining true to its traditional, luxury roots, exemplified in his fifth and latest collection.

Alongside former supermodel Naomi Campbell, the runway featured actors who have starred in royal dramas “The Crown” and “Downtown Abbey” as well as Regency-era drama “Bridgerton”, as Burberry tried to slot itself into the roster of traditional storylines seeing a popular revival.

The fashion giant famed for its trench coats and signature tartan print is the subject of rumours about the departure of its creative director, who could be replaced by English designer Kim Jones.

Burberry – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

However, these were brushed off by Lee. “I love the brand, it’s an incredible brand. It’s really an honour to work for Burberry,” he said.

Burberry, which has been experiencing months of financial difficulty, began an “emergency” refocusing on its iconic products such as its trademark trench coat late last year in a bid to stave off falling sales.

Chief Executive Joshua Schulman was brought in last July and tasked with turning around Burberry’s fortunes.

“Josh has been here for just over six months, and things are going well, things are definitely improving,” said Lee. “I think we’re all in a really positive place.”

Brands across London Fashion Week and the world are grappling with a reduced appetite for luxury products.

Still, there was room for spectacle across the four days — from a captivating monologue by Florence Pugh opening a “rebellious” Harris Reed catwalk to master milliner Stephen Jones flexing his muscles with hats made out of chocolate, satin and even glass.

On the catwalks, 1980’s-inspired bubble skirts, fabrics from seersucker to sheer, plenty of corsets and lingerie, tailoring and streetwear were paraded down dramatic sets dotted around London.

Despite the presence of renowned designers such as Simone Rocha and Richard Quinn, and promising stylists such as S.S. Daley and Harris Reed, several fashion experts said London Fashion Week was falling further behind Paris and New York every year.

“There is a bit of a damp spirit, an empty feeling, to the London schedule at the moment,” Daley told The Guardian newspaper before his show.

Burberry – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Caroline Rush, the director of the British Fashion Council which organises London Fashion Week, acknowledged it was “a particularly challenging time” for British brands.

Brands have been dealt several blows following the pandemic, such as Brexit and last year’s closure of the global luxury online platform Matches Fashion.

This year’s event is almost a day shorter than the previous Autumn-Winter 2024 fashion week, with several designers opting for a dinner or presentation instead of a pricier runway show.

Buyers and influencers such as Beka Gvishiani of Style Not Com, an Instagram account that charts fashion news, did not make the trip, while Northern Irish designer Jonathan Anderson was also absent with his brand JW Anderson.

Rush, who is organising her last London Fashion Week, said the event remains “so relevant because … we have so many small independent businesses, they need a platform to be able to show to reach global audiences.”

Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.



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Luxury Brands partners with Dodo Group to acquire Prai Beauty

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February 24, 2025

The Dodo Group announced on Monday it has partnered with Luxury Brands to invest in U.S. pro-ageing skincare brand Prai Beauty. Financial terms of the investment were not disclosed.

Prai Beauty

The strategic move positions Prai Beauty for rapid expansion, according to a press release.

Founded by Cathy Kangas in 1999, Prai Beauty is a skincare brand focused on the 50-plus market. Since its debut, the brand has began known for its science-backed formulations that target the face, neck and décolletage region. 

“Prai Beauty has built an impressive reputation as a leader in targeted skincare solutions,” said Michael Dodo, co-founder and chairman of Luxury Brands, an investment firm founded in 2011 that specialises in acquiring and investing in long-standing​ businesses across beauty, luxury brands, retail, and food & beverage sectors.

“We see tremendous potential for expansion across direct-to-consumer, TV shopping, and retail channels. Our investment will focus on accelerating R&D and marketing initiatives to elevate the brand’s presence globally.”

As part of the investment from Dodo and Luxury Brands, Kangas will continue to lead the heritage skincare brand, “ensuring continuity and innovation,” ahead of its new new phase of growth.

“This partnership marks an exciting milestone for Prai Beauty. With the strategic support of Dodo Group and Luxury Brands LLC, we are poised for unprecedented global expansion,” said Kangas.

“I look forward to collaborating with Michael Dodo and his team to bring our innovative skincare solutions to even more consumers worldwide.”

Founded in 2017, Luxury Brands is a conglomerate with a diverse portfolio of subsidiary companies and brands including Youngblood Mineral Cosmetics and Skincare, FHI Heat, Stylus, Neo Bond, Hair Veil, Daily Beauty, and more. 

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