Digital department store Debenhams will be the main stage sponsor for Flackstock – the festival celebrating the life of TV presenter/celebrity Caroline Flack and championing mental health awareness.
The one-day festival “celebrating the life, legacy, and spirit of the late TV presenter” takes place on 8 August at Crystal Palace Bowl, London, featuring a mix of live music, dance, and comedy, headlined by Pixie Lott.
Debenhams will also support the sale of two exclusive T-shirt designs, one created by Flack’s close friend, Leigh Francis, and the other by the Flackstock team with 100% of proceeds donated to four charities: Charlie Waller, Samaritans, Choose Love, and Mind.
Debenhams Group CEO Dan Finley said: “We are honoured to support Flackstock this year. This festival is more than just an event – it’s a powerful platform that celebrates Caroline’s legacy while shining a light on mental health, a cause close to our brand, our colleagues, and our ever growing community.”
Apart from supporting good causes, Debenhams has a keen interest in music events as a vehicle to tap into the youth market. In a two-year deal, it will be headline partner for Camp Bestival, held at Lulworth Castle on the Dorset coast, being held across 31 July-3 August.
Here, Debenhams will host an interactive pop-up ‘Planet Debenhams’ where immersive experiences “will bring the store’s handpicked fashion, beauty, and lifestyle brands to life”.
