Connect with us

Business

Dating apps are doomed because Gen Z is locked in on meet-cutes, former Hinge content lead says: ‘They want to vibe their way through meeting people’

Published

on


Ilana Dunn didn’t set out to become a dating coach. Like many of us, she endured years of trials and tribulations in relationships and relied on dating apps to help find her person. 

Dunn, now the host of the Seeing Other People podcast with nearly 50,000 subscribed listeners, had worked for several years in the music industry creating behind-the-scenes content for artists and bands. But her dating life was a “complete dumpster fire,” she told Fortune.

“I had this pattern that I couldn’t break of only dating emotionally unavailable men who worked in the music business,” Dunn said. “And so after my who-knows-what number bad breakup, I felt like I hit rock bottom and I couldn’t listen to music. I need[ed] to get out of this industry, because it [was] causing me so much pain.”

With that, Dunn left the music industry to take a content lead position at Hinge in 2018. 

“When this opportunity came up, I was like, ‘Wow, what a cool way to use all of the pain and heartbreak that I’ve been through to help even just one person out there,’” she said. “It would make it all worth it.”

Shortly after Dunn joined Hinge, dating-app popularity was starting to peak. Hinge was acquired by the Match Group in 2019, which gave it some juice, and COVID-19 ushered in a pandemic-lockdown era dating boom. Dunn even matched with her husband on a dating app—although she said their connection formed in person over a glass of wine.

Little did Dunn know at the time that several years later, dating apps would tank under new dating expectations and sentiment from younger generations. 

Forbes found in a 2024 survey more than 75% of Gen Zers feel burnt out using dating apps like Hinge, Tinder, and Bumble because they don’t feel as if they can find a genuine connection with someone despite how much time they spend on the apps. And Match Group’s financial results illustrate these changing attitudes: Its first-quarter profits came in at $117.6 million, compared to $123.2 million in 2024, and paid usership was down 5% from a year ago at 14.2 million users. 

Getty Images

Even Match Group CEO Spencer Rascoff admitted in a letter posted on LinkedIn dating apps today feel like a numbers game that leaves “people with the false impression that we prioritize metrics over experience.”

This has led several major dating-app brands including Hinge, Bumble, and Tinder to introduce new features and products to their lineup. One example is a feature allowing Tinder users to pair up with friends to encourage double dating. 

“This is the way Gen Z wants to connect,” Rascoff said. “They want to vibe their way through meeting people.”

Why dating apps won’t make the comeback they’re hoping for

While Dunn said she’s glad the dating apps are trying to evolve— “because they need to”—she said she doesn’t think there’s anything they can do to save the dating app industry altogether. 

“They can try to come up with more ways to [allow] people to assess chemistry, but unless they are really pushing people to meet in real life by maybe creating more in-person activations and events where people can assess, ‘Oh, is there a vibe here?’ I don’t know that they will make the comeback to being as big as they once were.”

Gen Zers and millennials have become increasingly interested in “meet-cutes” or meeting a romantic partner in real life instead of on a dating app. 

“I don’t want to just be chatting people online,” Louise Mason, a millennial freelance marketing specialist from Doncaster, U.K., previously told Fortune. “I don’t want a penpal.”

That’s led more people to start hosting in-real-life meetups like Max Gomez, a Gen Z communications professional, who hosted a “Champagne and Shackles” party where they matched up partygoers. They posted fliers around their neighborhood and invited a bunch of strangers for some matchmaking “in real time,” Gomez previously told Fortune.

Getty Images

Dunn also recently hosted a master class for the art of the meet-cute with 156-year-old wine brand Maison Louis Jadot. The idea was inspired by the classic concept of meeting a significant other: at a bar, sharing wine.

“If you’re just sitting on your couch thinking, ‘wow, the apps aren’t working for me and no one’s banging down my door trying to meet me. I’m going to be single forever,’ you’re not necessarily putting yourself in the best position,” Dunn said. 

She said she predicts we’ll start to see more in-person master classes, singles events, and other opportunities to meet romantic partners now that the sentiment about dating apps is changing. Still, Dunn said the fact dating apps are making an effort to evolve shows. Hinge has lessened the number of matches a user can chat with at once, which forces users to make decisions and prioritize matches they’re genuinely interested in.

“I do think [dating apps have] come a long way in helping curate healthy dating behaviors,” Dunn said. “But I also think there are just so many people who are using them so passively.”

Dating tips from Ilana Dunn

Dunn spent about two years at Hinge as a content lead and started her podcast Seeing Other People in 2021, producing two episodes per week featuring dating experts. 

As a dating coach, she said she always encourages people use the dating apps—but not only apps. 

“It’s so much easier for somebody to hide behind their phone and put thought into the message that they’re crafting,” Dunn said. “But it is possible to also learn how to connect in real life, and it might take practice. It might take figuring out what you can control, and going to a bar that you’re familiar with, ordering a glass of Jidot wine, and striking up a conversation with somebody.”

She also said it’s about saying “yes” to things, like an invitation to get drinks with a coworker or seeing who else shows up or a random birthday party.

“Set a small goal for yourself and convince yourself that you can do it, and you’ll be really pleasantly surprised at what comes out of it,” said Dunn, using the example of striking up just one conversation with someone you’ve never met before.

Another tip for dating app users: Turn conversations into dates as soon as possible, Dunn said. 

“Once you’re on the date, that’s where you can decide, is there a vibe? Are we interested in each other? Do we feel that chemistry?” Dunn said.





Source link

Continue Reading

Business

SpaceX to offer insider shares at record-setting valuation

Published

on



SpaceX is preparing to sell insider shares in a transaction that would value Elon Musk’s rocket and satellite maker at a valuation higher than OpenAI’s record-setting $500 billion, people familiar with the matter said.

One of the people briefed on the deal said that the share price under discussion is higher than $400 apiece, which would value SpaceX at between $750 billion and $800 billion, though the details could change. 

The company’s latest tender offer was discussed by its board of directors on Thursday at SpaceX’s Starbase hub in Texas. If confirmed, it would make SpaceX once again the world’s most valuable closely held company, vaulting past the previous record of $500 billion that ChatGPT owner OpenAI set in October. Play Video

Preliminary scenarios included per-share prices that would have pushed SpaceX’s value at roughly $560 billion or higher, the people said. The details of the deal could change before it closes, a third person said. 

A representative for SpaceX didn’t immediately respond to a request for comment. 

The latest figure would be a substantial increase from the $212 a share set in July, when the company raised money and sold shares at a valuation of $400 billion.

The Wall Street Journal and Financial Times, citing unnamed people familiar with the matter, earlier reported that a deal would value SpaceX at $800 billion.

News of SpaceX’s valuation sent shares of EchoStar Corp., a satellite TV and wireless company, up as much as 18%. Last month, Echostar had agreed to sell spectrum licenses to SpaceX for $2.6 billion, adding to an earlier agreement to sell about $17 billion in wireless spectrum to Musk’s company.

Subscribe Now: The Business of Space newsletter covers NASA, key industry events and trends.

The world’s most prolific rocket launcher, SpaceX dominates the space industry with its Falcon 9 rocket that launches satellites and people to orbit.

SpaceX is also the industry leader in providing internet services from low-Earth orbit through Starlink, a system of more than 9,000 satellites that is far ahead of competitors including Amazon.com Inc.’s Amazon Leo.

SpaceX executives have repeatedly floated the idea of spinning off SpaceX’s Starlink business into a separate, publicly traded company — a concept President Gwynne Shotwell first suggested in 2020. 

However, Musk cast doubt on the prospect publicly over the years and Chief Financial Officer Bret Johnsen said in 2024 that a Starlink IPO would be something that would take place more likely “in the years to come.”

The Information, citing people familiar with the discussions, separately reported on Friday that SpaceX has told investors and financial institution representatives that it is aiming for an initial public offering for the entire company in the second half of next year.

A so-called tender or secondary offering, through which employees and some early shareholders can sell shares, provides investors in closely held companies such as SpaceX a way to generate liquidity.

SpaceX is working to develop its new Starship vehicle, advertised as the most powerful rocket ever developed to loft huge numbers of Starlink satellites as well as carry cargo and people to moon and, eventually, Mars.



Source link

Continue Reading

Business

U.S. consumers are so strained they put more than $1B on BNPL during Black Friday and Cyber Monday

Published

on



Financially strained and cautious customers leaned heavily on buy now, pay later (BNPL) services over the holiday weekend.

Cyber Monday alone generated $1.03 billion (a 4.2% increase YoY) in online BNPL sales with most transactions happening on mobile devices, per Adobe Analytics. Overall, consumers spent $14.25 billion online on Cyber Monday. To put that into perspective, BNPL made up for more than 7.2% of total online sales on that day.

As for Black Friday, eMarketer reported $747.5 million in online sales using BNPL services with platforms like PayPal finding a 23% uptick in BNPL transactions.

Likewise, digital financial services company Zip reported 1.6 million transactions throughout 280,000 of its locations over the Black Friday and Cyber Monday weekend. Millennials (51%) accounted for a chunk of the sizable BNPL purchases, followed by Gen Z, Gen X, and baby boomers, per Zip.

The Adobe data showed that people using BNPL were most likely to spend on categories such as electronics, apparel, toys, and furniture, which is consistent with previous years. This trend also tracks with Zip’s findings that shoppers were primarily investing in tech, electronics, and fashion when using its services.

And while some may be surprised that shoppers are taking on more debt via BNPL (in this economy?!), analysts had already projected a strong shopping weekend. A Deloitte survey forecast that consumers would spend about $650 million over the Black Friday–Cyber Monday stretch—a 15% jump from 2023.

“US retailers leaned heavily on discounts this holiday season to drive online demand,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.”

This report was originally published by Retail Brew.



Source link

Continue Reading

Business

AI labs like Meta, Deepseek, and Xai earned worst grades possible on an existential safety index

Published

on



A recent report card from an AI safety watchdog isn’t one that tech companies will want to stick on the fridge.

The Future of Life Institute’s latest AI safety index found that major AI labs fell short on most measures of AI responsibility, with few letter grades rising above a C. The org graded eight companies across categories like safety frameworks, risk assessment, and current harms.

Perhaps most glaring was the “existential safety” line, where companies scored Ds and Fs across the board. While many of these companies are explicitly chasing superintelligence, they lack a plan for safely managing it, according to Max Tegmark, MIT professor and president of the Future of Life Institute.

“Reviewers found this kind of jarring,” Tegmark told us.

The reviewers in question were a panel of AI academics and governance experts who examined publicly available material as well as survey responses submitted by five of the eight companies.

Anthropic, OpenAI, and GoogleDeepMind took the top three spots with an overall grade of C+ or C. Then came, in order, Elon Musk’s Xai, Z.ai, Meta, DeepSeek, and Alibaba, all of which got Ds or a D-.

Tegmark blames a lack of regulation that has meant the cutthroat competition of the AI race trumps safety precautions. California recently passed the first law that requires frontier AI companies to disclose safety information around catastrophic risks, and New York is currently within spitting distance as well. Hopes for federal legislation are dim, however.

“Companies have an incentive, even if they have the best intentions, to always rush out new products before the competitor does, as opposed to necessarily putting in a lot of time to make it safe,” Tegmark said.

In lieu of government-mandated standards, Tegmark said the industry has begun to take the group’s regularly released safety indexes more seriously; four of the five American companies now respond to its survey (Meta is the only holdout.) And companies have made some improvements over time, Tegmark said, mentioning Google’s transparency around its whistleblower policy as an example.

But real-life harms reported around issues like teen suicides that chatbots allegedly encouraged, inappropriate interactions with minors, and major cyberattacks have also raised the stakes of the discussion, he said.

“[They] have really made a lot of people realize that this isn’t the future we’re talking about—it’s now,” Tegmark said.

The Future of Life Institute recently enlisted public figures as diverse as Prince Harry and Meghan Markle, former Trump aide Steve Bannon, Apple co-founder Steve Wozniak, and rapper Will.i.am to sign a statement opposing work that could lead to superintelligence.

Tegmark said he would like to see something like “an FDA for AI where companies first have to convince experts that their models are safe before they can sell them.

“The AI industry is quite unique in that it’s the only industry in the US making powerful technology that’s less regulated than sandwiches—basically not regulated at all,” Tegmark said. “If someone says, ‘I want to open a new sandwich shop near Times Square,’ before you can sell the first sandwich, you need a health inspector to check your kitchen and make sure it’s not full of rats…If you instead say, ‘Oh no, I’m not going to sell any sandwiches. I’m just going to release superintelligence.’ OK! No need for any inspectors, no need to get any approvals for anything.”

“So the solution to this is very obvious,” Tegmark added. “You just stop this corporate welfare of giving AI companies exemptions that no other companies get.”

This report was originally published by Tech Brew.



Source link

Continue Reading

Trending

Copyright © Miami Select.