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Dating apps are doomed because Gen Z is locked in on meet-cutes, former Hinge content lead says: They want to vibe their way through meeting people

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Ilana Dunn didn’t set out to become a dating coach. Like many of us, she endured years of trials and tribulations in relationships and relied on dating apps to help find her person. 

Dunn, now the host of the Seeing Other People podcast with nearly 50,000 subscribed listeners, had worked for several years in the music industry creating behind-the-scenes content for artists and bands. But her dating life was a “complete dumpster fire,” she told Fortune.

“I had this pattern that I couldn’t break of only dating emotionally unavailable men who worked in the music business,” Dunn said. “And so after my who-knows-what-number bad breakup, I felt like I hit rock bottom and I couldn’t listen to music. I need[ed] to get out of this industry, because it [was] causing me so much pain.”

With that, Dunn left the music industry to take a content lead position at Hinge in 2018. 

“When this opportunity came up, I was like, ‘Wow, what a cool way to use all of the pain and heartbreak that I’ve been through to help even just one person out there,’” she said. “It would make it all worth it.”

As Dunn joined Hinge, dating-app popularity was starting to peak. Hinge was acquired by the Match Group in 2019, which gave it some juice, and COVID-19 ushered in a pandemic-lockdown-era dating boom. Dunn even matched with her husband on a dating app—although she said their connection formed in person over a glass of wine.

Little did Dunn know at the time that several years later, dating apps would tank under new dating expectations and sentiment from younger generations. 

Forbes found in a 2024 survey that more than 75% of Gen Zers feel burnt out using dating apps like Hinge, Tinder, and Bumble because they don’t feel as if they can find a genuine connection with someone despite how much time they spend on the apps. Match Group’s financial results earlier this year illustrate these changing attitudes: Its first-quarter profits came in at $117.6 million, compared to $123.2 million in 2024, and paid usership was down 5% from a year ago at 14.2 million users. To be sure, Match Group on Wednesday released third-quarter earnings, showing a 2% year-over-year revenue jump. The company also invested $50 million in user-centric feature trials, marketing, and international expansion.

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But earlier this year, Match Group CEO Spencer Rascoff admitted in a letter posted on LinkedIn dating apps today feel like a numbers game that leaves “people with the false impression that we prioritize metrics over experience.”

That’s led several major dating-app brands including Hinge, Bumble, and Tinder this year to introduce new features and products to their lineup. One example is a feature allowing Tinder users to pair up with friends to encourage double dating. 

“This is the way Gen Z wants to connect,” Rascoff said. “They want to vibe their way through meeting people.”

Why dating apps won’t make the comeback they’re hoping for

While Dunn said she’s glad the dating apps are trying to evolve—“because they need to”—she said she doesn’t think there’s anything they can do to save the dating-app industry altogether. 

“They can try to come up with more ways to [allow] people to assess chemistry, but unless they are really pushing people to meet in real life by maybe creating more in-person activations and events where people can assess, ‘Oh, is there a vibe here?’ I don’t know that they will make the comeback to being as big as they once were.”

Gen Zers and millennials have become increasingly interested in “meet-cutes” or meeting a romantic partner in real life instead of on a dating app. 

“I don’t want to just be chatting people online,” Louise Mason, a millennial freelance marketing specialist from Doncaster, U.K., previously told Fortune. “I don’t want a pen pal.”

That’s led more people to start hosting in-real-life meetups like Max Gomez, a Gen Z communications professional, who hosted a “Champagne and Shackles” party to match up partygoers. They posted fliers around their neighborhood and invited a bunch of strangers for some matchmaking “in real time,” Gomez previously told Fortune.

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Dunn also hosted a master class for the art of the meet-cute with 156-year-old wine brand Maison Louis Jadot. The idea was inspired by the classic concept of meeting a significant other: at a bar, sharing wine.

“If you’re just sitting on your couch thinking, ‘Wow, the apps aren’t working for me and no one’s banging down my door trying to meet me, I’m going to be single forever,’ you’re not necessarily putting yourself in the best position,” Dunn said. 

She said she predicts we’ll start to see more in-person master classes, singles events, and other opportunities to meet romantic partners now that the sentiment about dating apps is changing. Still, Dunn said the fact that dating apps are making an effort to evolve shows. Hinge has lessened the number of matches a user can chat with at once, which forces users to make decisions and prioritize matches they’re genuinely interested in.

“I do think [dating apps have] come a long way in helping curate healthy dating behaviors,” Dunn said. “But I also think there are just so many people who are using them so passively.”

Dating tips from Ilana Dunn

Dunn spent about two years at Hinge as a content lead and started her podcast Seeing Other People in 2021, producing two episodes per week featuring dating experts. 

As a dating coach, she said she always encourages people to use dating apps—but not only apps. 

“It’s so much easier for somebody to hide behind their phone and put thought into the message that they’re crafting,” Dunn said. “But it is possible to also learn how to connect in real life, and it might take practice. It might take figuring out what you can control, and going to a bar that you’re familiar with, ordering a glass of wine, and striking up a conversation with somebody.”

She also said it’s about saying yes to things, like an invitation to get drinks with a coworker or seeing who else shows up or a random birthday party.

“Set a small goal for yourself and convince yourself that you can do it, and you’ll be really pleasantly surprised at what comes out of it,” said Dunn, using the example of striking up just one conversation with someone you’ve never met before.

Another tip for dating app users: Turn conversations into dates as soon as possible, Dunn said. 

“Once you’re on the date, that’s where you can decide, is there a vibe? Are we interested in each other? Do we feel that chemistry?” Dunn said.

A version of this story originally published on Fortune.com on July 7, 2024.

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Trump tones down escalating Greenland rhetoric in Davos

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President Donald Trump, in his own inimitable way, struck a bellicose and yet conciliatory tone with European leaders in Davos, Switzerland, on Wednesday, somewhat tempering rising trans-Atlantic tensions and stock market jitters over concerns the U.S. is considering a takeover of Greenland. 

The nearly 90-minute speech, in which Trump lectured and hectored the tech executives and government officials in the audience, many from Europe, before clarifying that he didn’t want to use force and ultimately wanted peace, could be summed up by Trump ribbing French President Emmanuel Macron, seemingly unaware of his eye injury. “I watched him yesterday with his beautiful sunglasses. I said, ‘What the hell happened?’” Trump later added, “I actually like him. I do.” 

And while the president ruled out using military force to acquire the Danish territory of Greenland, he did not back down from antagonistic rhetoric while repeating his contested claim of having stopped eight wars around the world. (Trump’s desire for a Nobel Peace Prize, one measure of his competitiveness with predecessor Barack Obama, has hung on this eight-war figure, which some countries such as India and Pakistan reject.)

Trump used his highly anticipated address at the World Economic Forum as a platform to reaffirm his critique of European nations and of the U.S.’s status as a global superpower, but clarified that he prefers a peaceful resolution to the question over Greenland’s ownership that has threatened to kneecap the 76-year-old NATO alliance.

“I don’t have to use force. I don’t want to use force. I won’t use force,” he said.

Trump’s statement on having resolved multiple conflicts first emerged in a leaked text message the president sent to Norwegian prime minister Jonas Gahr Støre over the weekend in which he said, ominously, that he was no longer obliged to “think purely of Peace.” In that message, Trump linked his Greenland bombast to the Nobel committee deciding not to award him a Peace Prize last October, despite having “stopped 8 wars PLUS.” The committee that awards Nobel Prizes is based in Norway, although the Norwegian government does not have a say in allocating the prizes. 

Sigh of relief in the mountains

The statement assuaged the concerns of some European leaders about a possible military confrontation with the U.S. and seemed to reassure markets jittery about the onset of a new trade war, or the end of the western alliance. 

Markets responded positively after their big Tuesday sell-off. As of late morning, both the S&P 500 and the Dow Jones Industrial Average had risen over 1%, while the Nasdaq Composite index had advanced 1.3%. The 10-year Treasury yield turned lower, and the U.S. dollar stabilized after big losses Tuesday.

But Trump’s comments were an olive branch in text only, not in tone. Speaking for over an hour, the president reiterated his desire for Greenland, stating “that’s our territory” with regards to the island, while claiming he had “stopped eight wars.” (India has repeatedly rejected Trump’s claim that he stopped a war between the countries, while Pakistan has welcomed his involvement, nominating him for a Nobel.)

And while Trump toned down aggressive rhetoric of an impending military takeover of Greenland, he made clear to foreign leaders that it was a choice, even a favor: “We probably won’t get anything unless I decide to use excessive strength and force, where we would be, frankly, unstoppable, but I won’t do that,” he said.

Trump’s claim has been disputed. While the president did not specify which wars he was referring to, the U.S. has been involved in six ceasefires, although tensions have occasionally flared between Israel and Hamas and India and Pakistan. He may also be referring to agreements brokered during his first term.

Trump’s ruling out of military force on Wednesday soothed some European officials. Rasmus Jarlov, who chairs the defense committee in Denmark’s parliament, told The New York Times he “wasn’t too upset” with the president’s comments.

Lars Lokke Rasmussen, Denmark’s foreign minister, was encouraged as well: “It is positive that it is being said that military force will not be used,” he told local reporters Wednesday. “But that will not make this case go away,” he added.

While Trump reiterated his desire for a peaceful resolution during his speech, he challenged European leaders to remain opposed to him.

“You can say yes and we will be very appreciative, or you can say no and we will remember,” he said.



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One Trump proposal meant to prevent ‘nation of renters’ may make homeownership harder, experts say

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President Donald Trump said he is reestablishing the American dream of homeownership, but one of his most recent housing policy proposals may put the dream even more out of reach, experts say.

Speaking Wednesday at the World Economic Forum in Davos, Switzerland, Trump touted his barrage of recent housing policy executive orders, including preventing institutional investors from buying single-family homes and attempting to lower mortgage rates by directing government-controlled mortgage finance firms Fannie Mae and Freddie Mac to purchase $200 billion in mortgage-backed securities.

“It’s just not fair to the public [that] they’re not able to buy a house,” Trump said Wednesday of institutional homebuying. “And I’m calling on Congress to pass that ban into permanent law, and I think they will.” Trump has also asked Congress to cap credit-card interest rates at 10%, which he claimed Wednesday “will help millions of Americans save for a home.” 

Trump also spoke directly to Wall Street giants and institutional homebuyers at Davos, saying that “many of you are good friends of mine [and] many of you are supporters,” but “you’ve driven up housing prices by purchasing hundreds of thousands of single family homes.” 

“It’s been a great investment for them, often as much as 10% of houses on the market,” Trump said. “You know, the crazy thing is, a person can’t get depreciation on a house, but when a corporation buys it, they get depreciation.” 

One policy that went unmentioned during Trump’s Wednesday speech in Davos, and one experts say could carry potentially big risks and do little to address the root causes of high housing costs, is his proposal that would allow Americans tap their 401(k) savings for mortgage down payments, which now averages 19% of a home’s price. The current U.S. median home price is about $428,000, according to Redfin, meaning a down payment could amount to a whopping $81,000. Trump hasn’t put a dollar or percentage figure on the cap for the amount Americans could pull from their 401(k)s to use toward a down payment.

Trump’s final plan on allowing Americans to use their retirement savings for down payments would likely require congressional approval because it may involve changing the tax code. The proposal, announced Friday by Kevin Hassett, director of the National Economic Council, is Trump’s latest attempt to address growing concerns about affordability across the U.S. economy, especially in the housing market, and prevent America from becoming “a nation of renters,” as he said in his address at the World Economic Forum Wednesday.

Benefits of using 401(k) funds for a down payment

Trump’s idea has some benefits. The number of first time homebuyers has fallen to half of what it was about a decade ago, according to data from the National Association of Realtors. In addition, 22% of those who are able to buy their first home are already using either borrowed money or a gift from a friend or relative for their downpayment, according to the NAR.

While Americans can already withdraw up to $10,000 to pay for a home from individual retirement accounts (IRAs) without repaying it before age 59 ½ , this rule doesn’t apply to employer-sponsored 401(k)s, the most common retirement account, unless account holders pay a 10% penalty. 

Americans can withdraw money without a penalty from their retirement plans for some exempted purposes such as recovering from a natural disaster and some medical expenses, but still have to pay income taxes on their tax-deferred accounts. These “hardship withdrawals” increased to 4.8% of participants in Vanguard retirement plans in 2024, up from 3.6% in 2023.

Most employer-sponsored 401(k)s also allow Americans to borrow for a limited time from their retirement savings penalty-free before 59 ½, including for a home purchase, as long as they repay the amount borrowed to the account with interest.

Given the limited options for accessing retirement accounts, the president’s proposal could help Americans in need of cash to unlock liquidity for a down payment. This could be especially helpful for those who may struggle to repay an IRA loan, Robert Goldberg, a finance professor at Adelphi University in Garden City, N.Y., told Fortune.

Drawbacks of using 401(k) funds for a down payment

Still, Goldberg warned swapping out the diversified investments of a 401(k) and concentrating a large chunk of their investment into one asset is risky. While some believe home prices always go up, the housing market collapse of 2008 showed this isn’t always the case.

“Imagine home prices drop so much that the home price goes not just down to the mortgage level, but to below the mortgage level, wipes out your equity position,” he said. “You would have lost your equity, your 401(k) equity. Bad outcome.” 

Experts say Trump’s proposal also does little to address the supply side of the housing market, which has been largely frozen as homebuyers who bought in at lower interest rates prior to the pandemic have been hesitant to sell, Goldberg said. Giving more people the means to buy homes without adding more supply may inadvertently increase prices and lock more people out of the housing market, instead of making it more affordable, he argued. 

“Some people will benefit from [Trump’s plan], but overall it will just be more competition for homes,” Goldberg said. 

Yet, Trump’s proposal dealing with retirement savings is especially risky because it makes it easier for Americans to use crucial retirement savings meant for the future for non-retirement uses, said Jake Falcon, a chartered retirement planning counselor and the CEO of Falcon Wealth Advisors.

The median retirement savings for an American between the ages of 45 and 55 was $115,000 as of 2022, according to the Federal Reserve. Yet, this amount may not suffice for everyone, as some experts suggest the average person needs to have saved eight to 10 times their annual salary to retire comfortably.  

“People, generally speaking, are more than likely behind, and this will just make them further behind,” Falcon said.

Given the bleak data on American retirement savings, Falcon said the government should make dipping into a retirement account for other uses harder instead of easier.

“Allowing people to raid their 401(k) doesn’t solve the problem,” he said.



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‘Let’s not be naive’: Ray Dalio warns the global rule-based order is already ‘gone,’ toppled by America’s debt crisis and raw power

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Bridgewater Associates founder Ray Dalio, speaking to Fortune‘s Kamal Ahmed at the World Economic Forum in Davos, Switzerland, issued a stark warning to global leaders and business executives: Stop pretending the old rules still apply. In a candid assessment of the current geopolitical landscape, Dalio argued the fate of the post-World War II global order—much debated amid President Donald Trump’s pursuit of Greenland and unsettling of the NATO alliance—is a moot point.

“Let’s not be naive and say, ‘Oh, we’re breaking the rule-based system,’” Dalio said. “It’s gone.”

The billionaire founder of the largest hedge fund in history added that as a student of financial history, he pays close attention to the economic cycles of the last 500 years and sees cycles repeat themselves over time.

“And what I learned through that exercise is the same thing happens over and over again,” he said. “And it’s like a movie for me. It’s like watching the same movie happen.”

According to Dalio, five specific forces interact to drive the movie plot forward, with the “money-debt cycle” serving as the MacGuffin that kicks things off. The roots of the current instability, Dalio explained, lie in the monetary decisions made during the past several decades. Since 1971, when the U.S. under President Richard Nixon broke the dollar’s link to gold, Dalio notes, governments have consistently chosen to “print money” rather than allow debt crises to naturally play out. This behavior occurs when debt-service payments rise faster than incomes, squeezing spending. After more than half a century of this, he argued, repeating a consistent warning in his public remarks on the subject, the world is now witnessing a “breakdown of the monetary order,” evidenced by central banks altering their reserves and buying gold.

The previous day, Dalio had said in an appearance on CNBC’s “Squawk Box,” from the sidelines of the annual meeting in Davos, fiat currencies and debt as a storehouse of wealth were “not being held by central banks in the same way” anymore. He pointed to a decoupling in which the U.S. markets have underperformed foreign markets in specific metrics, a trend visible in the changing balance sheets of global central banks.

The core of Dalio’s concern lies in the transition from trade disputes to what he terms “capital wars.” He alluded to how U.S. Treasury bonds were the bedrock of global reserves for decades, but now, Dalio said the sheer supply of debt being produced by the U.S. is colliding with a shrinking global appetite to hold it.

“There’s a supply-demand issue,” Dalio noted, adding “you can’t ignore the possibility that … maybe there’s not the same inclination to buy U.S. debt.”

This reluctance is driven by geopolitical friction. According to Dalio, in times of international conflict, “even allies do not want to hold each other’s debt,” preferring instead to move capital into hard currencies. This shift forces the issuer of the debt to monetize it, a phenomenon Dalio summarized bluntly: “We’re increasingly buying our own money. That’s… the lesson of all this.”

As Dalio was speaking on Monday, markets weathered a global selloff as they digested the revelation that President Donald Trump was demanding U.S. possession of Greenland in revenge for not getting the Nobel Peace Prize in 2025. He had texted the Prime Minister of Norway Jonas Gahr Støre in anger about this, according to confirmed reports over the weekend, even though the Nobel Prize committee is separately operated from the government of Norway. But Dalio’s Tuesday remarks came amid calmer markets, as Trump reiterated his request for Greenland but clarified he would not authorize use of force to acquire it.

This economic instability feeds directly into the collapse of political norms, Dalio told Fortune on Wednesday. He argued the multilateral world order established in 1945—characterized by institutions such as the United Nations and the World Trade Organization—was arguably a “naive system” from the start, as it relied on representation without guaranteed enforcement.

“What happens when the leading power doesn’t want to abide by the vote?” Dalio asked. “Do you really expect that there’s going to be a United Nations vote or a World Court that’s going to resolve these things?”

The result, he argued, is a definitive shift from a multilateral system to a unilateral one. Dalio posited the central question of our time has become: “Who makes the rules, who enforces the rules, and how are you going to deal with that?”

Perhaps the most chilling aspect of Dalio’s analysis is the erosion of legal authority in favor of brute force. “Power matters more” than the law, he told Fortune, noting conflicts are increasingly decided by who controls the military, the police, and the National Guard. This trend is visible not only internationally but within nations, where democracy is threatened by populism and a growing belief the system is corrupt.

When asked if this rupture should strike fear into corporate boards and CEOs who have long relied on stable global rules, Dalio responded ignoring the truth is far more dangerous.

“I think what always scares me is the lack of realism,” he said.

Dalio advised leaders to stop relying on a dissolving rule-based system and instead focus on “jurisdiction questions,” seeking out places where people are “like-minded” and mutually supportive. Whether dealing with international boundaries or domestic regulations, Dalio insists businesses must now face the hard reality the era of assured legal protection is ending.

“Will law prevail?” Dalio asked. “Internationally, everybody is having to deal with that question.”

As confidence in institutions, the law itself, and fiat-denominated debt erodes, Dalio highlighted to CNBC the quiet but significant resurgence of gold. He emphasized gold should not be viewed merely as a speculative asset but as “the second-largest reserve currency” in the world. He noted in the previous year, gold was the “biggest market to move,” and it performed far better than tech stocks as central banks diversified their holdings. JPMorgan CEO Jamie Dimon had similar remarks in an interview with Fortune at the Most Powerful Women conference in October, when he said for the first time in his life, it had become “semi-rational” to have gold in your portfolio.

However, Dalio’s outlook was not entirely defensive. He said he sees the current era as a bifurcation between the decaying monetary order and a “wonderful technological revolution,” echoing Trump’s remarks onstage earlier that day about the “economic miracle” taking place. In that regard, at least, might may end up making right.

This story was originally featured on Fortune.com



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