Darren Shooter has returned to Amsterdam. After eight years as senior design director for The North Face in Europe—based in Stabio, Switzerland, and overseeing performance and lifestyle lines across men’s, women’s and youth—he has recently taken up the role of vice president of global design for Tommy Jeans at the brand’s European headquarters in Amsterdam.
Tommy Jeans silhouette – Tommy Jeans
He is no stranger to the American brand or to the world of denim. Shooter was a senior designer at Tommy Hilfiger from 2003 to 2009, and then returned as a creative consultant in 2016.
He has supported numerous fashion and luxury brands through his agency, Union Design, which he founded in 2009 and ran until joining The North Face in 2017. In 2015, he also launched his own outdoor label, Black Mountain Clothing.
At Tommy Hilfiger, he will oversee the Tommy Jeans line, which revisits 1990s codes, particularly in its denim offering. The group’s denim studio is based in Amsterdam.
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