Danish fashion brand Heyanno is bringing its “free-spirited, genderless designs” directly to the UK for the first time via website mosmosh.
Inspired by “Japanese minimalism, Scandinavia/Italian elegance and New York style”, the brand’s entry marks the latest step in its expansion plans and a “drive to provide a 360 omnichannel experience to its global customers both on- and offline”.
The timely entry will introduce itsAW25 collection, Neo Rebel. Combining everyday denim with androgenous suiting and oversized knitwear, NeoRebel “embraces individuality, nostalgia and personal evolution”.
The range is shoppable on mosmosh.co.uk priced £60-£400.
Founder Loise Læborg Madsen said: “The UK market… holds so much significance and influence in the world of fashion. It’s this incredible melting pot of creativity and inspiration, where people feel this sense of freedom to express themselves each day and interchange their personas dependent on their mood. It’s this sentiment that I resonate so deeply with.”
She added: “Since the inception of Heyanno we have seen such great and authentic intrigue and interest for the brand from the UK through our wholesale partners, and so to be able to evolve and develop this connectivity with our customers digitally as we embark on this new chapter.”
