Czech retailer Footshop chooses Paris’ 63 Rue de Rivoli for its French flagship

Czech streetwear specialist Footshop told FashionNetwork.com about its ambitions for the French market. It has now set its sights on Rue de Rivoli in Paris’s 1st arrondissement for its French flagship, FashionNetwork.com has learned. The opening date for this sixth store has not yet been announced.

More precisely, the retailer has chosen 63 Rue de Rivoli. This address was long occupied by Dutch retailer Naf Naf, which opened there in 2009 and kept it during the downsising of its store network in 2020, up until its partial takeover by the Beaumanoir group last August.

With this address, Footshop secures a 237 square-metre, three-storey store, where the retailer will be flanked by menswear label Delaveine and Ray-Ban on one side, and by Bershka and Uniqlo on the other. Opposite, the building at 126 Rue de Rivoli, previously occupied by C&A, will in 2027 house a Radisson Collection hotel and 3,000 square metres of retail space.

Launched in Prague in 2012 by Peter Hajducek, Footshop will be well placed to attract shoppers from both Forum des Halles and the neighbouring Samaritaine. Aiming to become the European leader in streetwear, the company positions itself as a response to an increasingly discerning customer base.

This approach has prompted Nike, Adidas Originals, Puma, New Balance, Asics, and Birkenstock to collaborate with the retailer, which operates flagships in Prague, Budapest, Bucharest, Bratislava, and Warsaw, but relies primarily on online sales. The company recently said that its digital platforms, Footshop and Queens, are said to have generated 82 million visits and 585,000 downloads in one year.

After achieving sales of 61.6 million euros (75% generated internationally) in 2024, the company is expected to reach 82 million euros in 2025, representing annual growth of 40%.