Crew Clothing is moving its HQ from Earlsfield to The Drapery, Kingston-upon-Thames. It said the new space will support the continued growth of the company, with it set to occupy a 32,000 sq ft, six floor, office.
The move will happen early next month and follows on from recent news from the brand of 17% like-for-like Q4 sales growth, and a plan to open 20 further stores in 2025.
It’s taking over three of the six floors of The Drapery, with the remaining three floors that cover around 17,000 sq ft offered on the rental market.
Crew said the opening of new headquarters “is a significant investment for the brand and further demonstrates Crew’s position as a key player in the retail sector”.
Its HR Director Rupert Hay called it a “major milestone” for the business that began “as a collection of rugby shirts, sold out of a shop in Salcombe”. And he said it “paves the way for further development in the years ahead”.
Back in January, Crew had said that as well as the 17% Q4 sales jump, the final two weeks of the trading year saw even bigger double-digit gains. And digital demand leapt 70% but with no negative impact on store demand. The company had also seen a record Black Friday period.
