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Crew Clothing results show another strong year for expanding firm

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January 5, 2026

Crew Clothing’s accounts for 2024 show an improving trajectory at the business that continued its ambitious expansion plans in 2025.

Image: Crew Clothing

The accounts, newly filed at Companies House, show turnover rising to £123.39 million in the 52-week period from £117.16 million in the previous period (which was actually a 53-week one). 

Meanwhile adjusted EBITDA rose to £23.99 million from £18.21 million. 

Comparing the two years on a 52-week basis, turnover increased by 7% with significant growth across its core channels. E-commerce – that is, its own website – was up 14% and its stores rose 9%. That included underlying like for like stores growth of 4% with new openings driving the rest of the increase. Sales through third parties and wholesale made up a smaller portion of the business as it expanded its own channels, dropping back by 3% versus the previous year.

The adjusted EBITDA figure was up impressively and was driven by the strong sales performance as well as the cost of sales increasing at a much slower rate.

Meanwhile profit after tax for the latest year came close to doubling, reaching £19.4 million after £11.2 million in the previous period. 

Earlier in the year the company had already shared the news that its Christmas and Q4 2024 performances were strong. In weeks 51 and 52 of the trading year, total business sales increased an impressive 45% compared to the previous year. Within this, digital demand leapt 70%, “reflecting the growing shift to online shopping”. Meanwhile, store estate net sales rose by a very strong 22%. And third-party channel sales also grew by 34%, driven by partnerships with retailers such as M&S and John Lewis.

In Q4 as a whole, total like for like sales were up 17% and the company also reported a record-breaking Black Friday period, with total business sales growing 23% from the peak trading period of Black Friday through to the end of December. 

As mentioned, the year saw the company focusing heavily on its own channels and this continued into 2025. 

Last year saw more new stores in key locations, an entry into athleisure, and further investment in tech to streamline and optimise its processes.

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Eddie Bauer taps Oved to lead North American e-commerce and wholesale

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January 8, 2026

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January 9, 2026

Authentic Brands Group has expanded its partnership with longtime Eddie Bauer licensee Outdoor 5 (Oved) to accelerate the outdoor brand’s digital and wholesale growth across North America.

Eddie Bauer taps Oved to lead North American e-commerce and wholesale. – Eddie Bauer

Under the new agreement, Oved will assume responsibility for Eddie Bauer’s e-commerce and wholesale operations, as well as design and product development in the United States and Canada. The move reflects a strategic push to build on Eddie Bauer’s established online presence and engaged community of outdoor enthusiasts.

Catalyst Brands will continue to operate Eddie Bauer’s retail and outlet stores across North America. The structure is designed to align Oved’s strengths in wholesale and e-commerce with Catalyst’s retail expertise.

“Our relationship with Oved has been built on trust, shared vision, and operational excellence,” said Jarrod Weber, global president, sports and lifestyle at Authentic, owner of the Eddie Bauer brand. 

“This next chapter aligns Eddie Bauer with a partner with expertise in the outdoor space, while allowing Catalyst to focus on its successful lifestyle portfolio. Together, we’re setting the brand up for long-term, sustainable growth.” 

Oved brings expertise in outdoor and performance apparel, and has played a key role in Eddie Bauer’s development for more than 20 years.

“We are thrilled to expand our partnership with Authentic and take on this exciting new role with Eddie Bauer,” said David Oved, CEO of Outdoor 5 (Oved).

“Eddie Bauer’s legacy of quality, performance, and adventure is unmatched, grounded in a century-long commitment to creating products that inspire confidence, comfort, and a genuine connection to the outdoors. We see tremendous opportunity to meet consumers where they are – shopping online and through leading multi-brand retailers, by enhancing the brand’s reach, growing its digital footprint, and delivering exceptional products across the market.” 

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Olaplex said to attract takeover offer From Germany’s Henkel

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2 hours ago

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January 8, 2026

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Bloomberg

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January 9, 2026

Henkel AG has submitted a takeover offer for Olaplex Holdings Inc, according to people with knowledge of the matter, after the shampoo maker lost over 90% of its value since its initial public offering. The stock rose more than 36%. 

Olaplex

Olaplex and Dusseldorf, Germany-based Henkel are in talks about a potential deal that could come together within weeks, said the people, asking not to be identified discussing confidential information.

Private equity firm Advent is Olaplex’s largest shareholder, with close to 75% ownership, according to data compiled by Bloomberg.

No final decision has been made and the talks could end without a deal, the people said. Representatives for Advent and Henkel declined to comment, while a spokesperson for Olaplex didn’t immediately respond to a request for comment.

Olaplex was up 25% to $1.69 at 2:45 p.m. in New York trading Wednesday, giving the company a market value of about $1.1 billion. It was worth $16 billion when it went public in 2021.

Olaplex, which makes shampoo and other hair products, was among a group of capital markets darlings such as sneaker maker On Holding AG and coffee chain Dutch Bros Inc. that went public at peak valuations.

Henkel manufactures chemicals for industrial and commercial goods and is the owner of hair-product brands including Schwarzkopf, its website shows.

Advent bought Olaplex in 2019 without disclosing terms, according to a statement at the time. Its products are sold to individuals consumers and are also used in professional hair salons.



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Puma appoints Nadia Kokni as vice president, global brand marketing

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2 hours ago

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January 8, 2026

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DPA

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January 9, 2026

The sports company Puma has appointed Nadia Kokni as vice president, global brand marketing, effective January 1. In this role, she will report directly to chief brand officer, Maria Valdes.

Nadia Kokni – PUMA

In her new role, Kokni will oversee the global brand marketing strategy and creative direction, as well as integrated marketing and communications. Her appointment comes as Puma advances its global brand ambitions and sharpens the storytelling around its iconic products and innovations.

Kokni brings extensive international experience in shaping and transforming leading global brands across sports, fashion and lifestyle. She has held senior positions at JD Sports, H&M, adidas, Tommy Hilfiger and, most recently, Hugo Boss, where she served as senior vice president of global marketing and communications. In that role, she led a large-scale brand transformation and accelerated digital initiatives.

“Nadia is a world-class marketing expert who has demonstrated her ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Valdes.

“Her appointment comes at an important time for Puma, as we bring product development and storytelling even closer together. With her leadership, Nadia will help us tell clearer product stories around the world, build greater brand desirability and forge deeper relationships with our consumers.”

Her appointment follows the decision to bring brand marketing, product, creative direction, innovation and go-to-market together into a single global organisation under the leadership of Valdes.

“I am delighted to join Puma at such an exciting time for the brand. The company has an impressive heritage and a clear opportunity to take a leading role at the intersection of sport, culture and performance. I look forward to working with Maria and the teams around the world to tell bold, meaningful stories that inspire our consumers and accelerate Puma’s next phase of growth,” said Kokni.

She replaces Richard Teyssier, who has decided to leave the sporting goods manufacturer to pursue new challenges outside the company.

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