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Couture Club appoints partner to boost digital presence

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October 17, 2025

Manchester-based The Couture Club has appointed fashion SEO specialist Verde Digital to strengthen its e-presence as part of a push to “accelerate growth across existing and new product ranges”.

Couture Club

The partnership will see Verde Digital deliver on-page and technical SEO support, with a focus on “building visibility for The Couture Club’s core Collection pages as well as new clothing line launches”. 

The brand said the main aim is to “increase organic traffic and revenue from non-branded search terms and support the brand’s wider paid and social strategies”.

Brand co-founder Scott Shashua said: “[This partnership] feels like a natural step for us as we enter our next stage of growth. We’ve built an amazing brand and community over the past decade, and now we want to make sure our products are discovered by new audiences who may not already know us by name.

“Verde’s fashion SEO expertise and proven results stood out immediately, and we’re confident they will help us build the visibility we need to support our ambitious plans.”

Joe Hale, founder of Verde Digital, added: “The Couture Club… has achieved remarkable success over the past decade and is now entering an exciting new chapter. The brand’s recent evolution has really cemented its place in the space between luxury and growth, and we’re proud to be part of that journey.

“We’re confident we can deliver the visibility and results needed to match their ambitions.”

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Rec (Ecollant) to open its first polyamide recycling facility this spring

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December 12, 2025

Auxerre-based Ecollant has developed a process that recycles 100% of the polyamide found in tights. As it prepares an industrial demonstrator for 2026, the Burgundy-based company is now extending its recycling capabilities to sportswear, lingerie, and swimwear. In line with this shift, it is adopting a new name: Rec.

Ecollant

Founded by Laurent Trognon and Frédéric Austrui, the company’s process recovers from textiles a nylon with properties identical to virgin polyamide. “There are plenty of people capable of recycling it. What sets us apart is our ability to achieve the level of purity required to produce robust yarns that can be used on an industrial scale,” said operations director Agathe Rouzaud.

On the strength of its process, Rec has now secured a 1,800 square-metre site in Joigny, where the initial phase will employ 17 people and produce 100 tonnes of nylon per year. A second site is already planned for around 2030, this time employing about 30 people and producing some 20,000 tonnes of material.

“We already have 100 tonnes of products to recycle in stock,” explains Frédéric Austrui, who notes that Rec has already secured its feedstock via collection specialists and hotel chains. The initial focus was tights, which are rich in polyamide. But the company is now broadening its collection scope, working on products composed of at least 70% nylon.

In tights, polyamide is often wound around elastane threads, giving the product its flexibility.
In tights, polyamide is often wound around elastane threads, giving the product its flexibility. – Ecollant

Some consumers have already come across materials recycled by Rec, which tested them through Divine, a brand of tights and stockings. Also via the Révélation brand of socks and parkas, notably sold at Galeries Lafayette and Printemps. The success, which surprised even its founders, quickly brought in around one million euros to finance an industrial project that now intends to focus solely on supplying manufacturers and brands, some of which have already committed to purchasing Rec’s recycled nylon.

In 2024, polyamide (or nylon) accounted for 5% of fibres produced worldwide, at around seven million tonnes, making it the second most-produced synthetic fibre, far behind polyester. That same year, only 2% of the nylon produced came from recycling, with long-standing technical obstacles hampering recovery.

“When we set out to recycle nylon, we were told it was impossible,” recalls Laurent Trognon, referring to a previous venture with Frédéric Austrui: Divine tights and stockings for mass retail. “We were confronted with the issue of the waste generated, while our yarn supplier was steadily increasing prices. So we decided to create our own industrial operation.”

Ecollant presentation film

Rec is not limiting itself to clothing. While polyamide is widely used in technical apparel and sport, the material is used mainly in the automotive industry, and also finds its way into electronics and industrial equipment. These are all areas in which the Burgundy-based company has already begun to secure outlets.

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Cribbs Mall highlights importance of fashion line-up to attract Gen Z visitors

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December 12, 2025

The closure of some fashion-focused stores post-pandemic (think Arcadia’s brand, for instance) had a big impact on the overall fashion offer at major malls. And while many are getting back on track with fashion, or adjusting their balance toward other categories, M&G Real Estate’s Cribbs Mall in Bristol has offered up evidence this week of just how important the super-category is to its footfall and sales.

Cribbs Mall

In an update designed to show how vibrant business is at Cribbs, it said the growing fashion offer at the centre has driven a 13% rise in GenZ visitors. That comes as the West Country retail destination has welcomed AllSaints and Animal to its line-up this year.

Of course, it’s not just about fashion as the mall has also evolved its F&B offering with the arrivals of Pizza Express and Honest Burger, both popular with Gen Z.

Overall, the new arrivals and investment by current occupiers have resulted in a 10% increase in footfall across all age groups and an 8% rise in sales, “surpassing industry benchmarks”.

Cribbs, which is managed by Sovereign Centros by CBRE, said 36% of total spend this year has come from young shoppers – outperforming the regional mall average of 30%.

As mentioned, Gen Z visitors are up 13% year on year in 2025, becoming its fastest growing demographic.

The Gen Z-friendly tenant line-up there includes Mango, H&M, and River Island and those recent arrivals AllSaints and Animal also score with this demographic, the latter selecting Cribbs for its first shopping centre destination.

Major names have also been investing in new shop fits, including M&S, Boots, Superdrug, River Island, and H&M creating flagship stores, “which act as showrooms, helping to draw in shoppers of all ages”. 

The importance of the mall to the region is underlined by the fact that Topshop selected the John Lewis at Cribbs as one of only four destinations for its new pop-up concept.

And the expectation is that developments across the Cribbs Causeway area should drive the Gen Z shopper mix at the mall even higher. 

It’s already the nearest major shopping destination for over 6.2 million people but the neighbouring Brabazon Development will boost that as it’s set to deliver 6,500 homes. Importantly as far as Gen Z is concerned, it will also deliver 2,000 student rooms and a 19,500-capacity arena, all within walking distance.

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Pacsun debuts curated resale shop

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December 12, 2025

Pacsun launched on Thursday a curated resale shop, introducing PS Vintage Powered by Springy, a dedicated collection of thousands of one-of-a-kind vintage pieces for men and women. 

Pacsun debuts curated resale shop, introducing PS Vintage Powered by Springy. – Pacsun

The collection is now available online with an in-store rollout planned at 15 Pacsun locations nationwide beginning in January 2026.

The assortment was hand-selected in collaboration with Springy, an established authority in online secondhand retail, and with direct input from Gen Z through Pacsun’s Youth Advisory Council.

“Vintage shopping has become central to our community, and with this launch, we wanted to make that experience authentic and accessible,” said Richard Cox, chief merchandising officer of Pacsun. “Guided by strong consumer listening, our trend-driven curation delivers on the style our consumers love while reflecting the sustainability they value.”

The collection includes graphic tees, hoodies, denim, jackets and other apparel, each piece sourced by Springy and tagged by size, year and category. Pacsun curated the lineup around themes central to the brand—fashion, art, culture, sports and music. Meanwhile, the women’s offering includes nostalgic labels, vintage music tees and holiday-themed graphic sweatshirts that lean into the ongoing Y2K revival seen across TikTok. 

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