Coty, in the midst of transformation, assigns new roles to Jérôme Auvinet and Stéphane Delbos

As part of its transformation strategy, global beauty group Coty has promoted Jérôme Auvinet to lead digital innovation and appointed Stéphane Delbos as head of performance and operational excellence. Beauty company Coty, led by CEO Sue Nabi, has announced key leadership changes to support its broader transformation plan. The company has promoted Jérôme Auvinet, previously director of information technology and commercial services, to lead digital innovation. “Jérôme’s nearly 18 years of visionary leadership at Coty reflect his deep commitment and forward-thinking mindset,” the company said. “His dedication to digital innovation, data, and cybersecurity continues to shape the future of beauty tech at Coty.”

Stéphane Delbos, who has served as chief procurement officer since 2021, has been appointed director of performance and operational excellence. “He will lead Coty’s transformation strategy and strengthen alignment with evolving global trends,” the company said. Delbos’s promotion comes at a pivotal moment. In April, Coty announced it would eliminate approximately 700 roles as part of a streamlining effort. With over 15 years at the company and a background in the pharmaceutical industry, Delbos is expected to play a key role in delivering Coty’s “All In To Win” strategy, which aims to generate $370 million in savings across fiscal years 2026 and 2027—despite recent quarterly losses.

To fill the position vacated by Delbos, Coty has promoted Fatima Zahri to director of purchasing operations. Zahri joined the group in 2023 from MSD, a pharmaceutical company. “Fatima’s strategic acumen and collaborative approach will enhance Coty’s global sourcing agility, build resilience, and support sustainable long-term growth,” Coty said.

Industry observers continue to speculate that the company may also consider divesting parts of its luxury fragrance portfolio as it refocuses its business model.