South Korean cosmetics are now available at Auchan stores, featuring an exclusive selection of sought-after brands in the Health and Wellbeing sections, as well as in My Auchan stores and on the French group’s website.
Missha is one of the K-Beauty brands available in My Auchan stores and on the French group’s website. – DR
Across the complete ranges of skincare and sun protection, including the famous K-Beauty sheet masks now available at Auchan, standout brands include Cosrx, It’s Skin, Missha, OOTD and The Saem, renowned for innovative ingredients that help keep skin looking youthful and healthy, such as aloe vera, snail mucin and rose.
The company stated: “Korean cosmetics are more than a trend; they represent a philosophy of care that has conquered the world. Their popularity is based on wellbeing rituals, with lightweight formulas and sensory textures that transform daily care into a moment of pure pleasure.”
South Korean face creams, toners, serums and micellar waters, among others, feature all-natural ingredients such as avocado, potato, cocoa, green tea, rice bran, red bean, ginseng, lemon, honey, blueberry, cucumber and pomegranate. These ingredients address concerns such as acne, excess oil, signs of ageing and dehydration. Prices on the Auchan website range from €1.50 for a face mask to €34.99 for a soothing serum.
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