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Corso Mille launches capsule collection with Ice Yachts

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1 week ago

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November 28, 2025

Corso Mille, the Naples-born men’s fashion label, has launched a smart new capsule collection with Ice Yachts, the advanced sailing company.

A look from the Corso Mille | Ice Yachts capsule collection – Corso Mille

 
Noted for its uncompromising dedication to Made in Italy menswear, Corso Mille’s philosophy dovetails with Ice, a distinguished Italian shipyard celebrated for its bespoke high-performance sailing yachts.
 
The agreement is built on two key pillars: a co-branded capsule collection composed of technical apparel and Italian-made leisurewear- reversible vests, sweatshirts, shorts, polo shirts, and accessories- designed for a sophisticated international audience, where the spirit of sailing meets contemporary elegance. 

The collection will be available only through a curated selection of retailers and through the exclusive Corso Mille and Ice Yachts channels. 
 
On a related note, Corso Mille is developing the official technical supply for Ice Yachts’ sailing crews, creating dedicated garments for offshore navigation. This represents a functional evolution of Corso Mille’s savoir-faire, where material research, performance, and comfort blend seamlessly with refined aesthetics, attention to detail, and the sartorial quality that have always distinguished the brand. 

“This collaboration is the result of the shared vision and affinity between Ice Yachts and Corso Mille, both of which place research, innovation, design, and craftsmanship- core values of Made in Italy- at the heart of their projects,” said Marco Malgara, CEO and founder of Ice Yachts, in a release.
 
Paolo Colurcio, CEO and founder of Corso Mille added, “The Corso Mille | Ice Yachts capsule, the first step in the collaboration between the two brands, expresses Corso Mille’s know-how in its most technical and performance-oriented form, within an exceptional context such as Ice Yachts’ sailing world.”
 
A graduate of Stern Business School in New York, Colurcio launched Corso Mille in 2012 in Naples. Today, the brand retails in some 40 select multi-brand retailers, particularly in France, Italy, the United Arab Emirates, and Japan.
 
The new style and sail partnership, “embodies our vision: elegant and functional garments, developed with advanced technical expertise to ensure comfort and performance at sea, while preserving the refined aesthetics and meticulous detailing of the main Corso Mille collection, designed for urban life and leisure,” said Colurcio. 
 
Ice Yachts vessels regularly compete- with outstanding results- in the world’s most prestigious regattas, including the Barcelona (4th overall and 1st in class in 2025, 3rd overall and 1st in 2024 with Fiamme Gialle- Nice), the 151 Miglia, the Palermo-Montecarlo and the Ruta de la Sal, confirming its role among the leading players in international sailing. 

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Another original Hermes Birkin bag sells for $2.86 million

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15 minutes ago

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December 5, 2025

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AFP

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December 5, 2025

An Hermes handbag that once belonged to Jane Birkin was sold for $2.86 million (2.45 million euros) at auction in Abu Dhabi on Friday, just months after the record-breaking sale of her first bag from the French brand, Sotheby’s said.

Jane Birkin with one of her signature Hermes bags – Sotheby’s

Hermes first created the design for the British singer and actress in 1984 and it has gone on to become a modern and highly prized classic, sought by fashionistas the world over. The first prototype was sold for 8.58 million euros ($10 million) at a Sotheby’s auction in Paris in July, smashing previous price records for a handbag.

The one sold on Friday was a ‘Birkin Voyageur,’ which was gifted to the former wife of French singing legend Serge Gainsbourg in 2003. The final sale price was around six times times higher than the estimated price range of $230,000-$430,000 given before the sale.

“Jane Birkin’s handbag legacy continues to captivate collectors,” Sotheby’s said in a statement sent to AFP, adding that bidding took place over 11 minutes between six collectors. The new owner was a phone buyer and has not been identified.

The handbag was one of four owned by the late celebrity, who used to sell them to raise money for charitable causes. It has a handwritten inscription in French inside from Birkin that reads: “My Birkin bag, my globetrotting companion.”

A third Hermes bag owned by Birkin is set to go under the hammer on December 15 at the Hotel Drouot auction house in Paris. It was entrusted by the late star to her friend and biographer Gabrielle Crawford, who is selling it to help fund the future Jane Birkin Foundation, Drouot said in a statement.

Produced in very limited numbers, the modern Birkin bag manufactured by Hermes has maintained an aura of exclusivity and is beloved by celebrities such as the Kardashians, Jennifer Lopez, and Victoria Beckham. The most expensive fashion item ever sold at auction was a pair of ruby red slippers worn by actor Judy Garland from The Wizard of Oz in 1939, which sold for $32.5 million in 2024 in Dallas, Texas, according to Sotheby’s.

Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.



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Mention Me launches AI tool to help brands reach consumers through generative AI search 

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46 minutes ago

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December 5, 2025

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December 5, 2025

Artificial intelligence (AI) continues its march to transform businesses’/consumers’ lives with customer advocacy platform Mention Me launching ‘AI Discovery IQ’, a free-to-use tool that “helps brands reach target consumers in the new age of generative AI search”.   

Kirill KUDRYAVTSEV / AFP/Archives

It claims to allow brands to “instantly audit how discoverable they are within popular AI systems” such as ChatGPT, Claude, Gemini and Perplexity.  

According to Mention Me, 62% of UK consumers now turn to generative AI tools for product recommendations, brand discovery and comparisons, “bypassing traditional search engines entirely [so] businesses are under pressure to respond to this behaviour change,” said  the platform’s CEO Wojtek Kokoszka whose platform works with firms including Charlotte Tilbury, Huel and Puma, “helping marketing teams to boost consumer awareness and sales”.   

With AI, it says the modern customer journey, powered by natural language prompts instead of outdated keyword strings, means consumers are 4.4 times more likely to convert if they find a brand through a large language model (LLM). 

“The rise of ‘agent-mode’ assistants and AI-driven voice search has pushed brands into a new world of digital visibility. Despite this, most brands have little to no insight into how they appear in AI-generated answers”, said Kokoszka.  

AI Discoverability IQ claims to give brands an overall LLM discoverability score, specific details on areas such as technical website elements, content and structured data, and actionable recommendations to improve their AI discoverability.

Its tool generates “measurable, trackable outputs” like AI Visibility Score, brands’ prompt-based results, and a side-by-side comparisons with their competitive set. This means brands “can react quickly to improve their discoverability scores” with Mention Me’s wider suite of products and unique first-party data.  

It’s also “innovating and evolving” its platform to include more capabilities, such as the ability to benchmark against competitors, to drive further improvements for marketing leaders in the age of AI. 

Mention Me CMO Neha Mantri said: “AI Discoverability is not yet a named practice within most marketing teams; the same way SEO wasn’t in the early 2000s. But when up to 31% of consumers say they’re more likely to trust responses from generative AI than traditional search results, this needs to change. Mention Me is naming the problem and providing a solution at just the right time.”  

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Crisis pop-up charity store returns to Savile Row with big celeb, brands support

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December 5, 2025

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December 5, 2025

​A host of celebrities and high-end brands have donating goods to ensure Savile Row’s latest annual ‘Pop-Up Crisis’ store will continue to support the Crisis charity event that has so far raised over £650,000 since 2018.

Image: Crisis charity

Across 8-13 December, the pop-up store at 18-19 Savile Row in London’s Mayfair will sell a curated selection of designer clothing, past stock and samples from luxury brands.

Celebs donating goods include Rosie Huntington-Whiteley, Naomie Harris, David Gandy, Jarvis Cocker, Louis Partridge, Jamie Redknapp and Emma Corrin, among others, for a week-long event and raffle with all proceeds going to help end homelessness across Britain.

Hosted by landlord The Pollen Estate, the temporary shop is also selling designer goods donated by Savile Row tailors including Mr Porter, Wales Bonner, Crockett & Jones and many other luxury brands from Barbour, Tod’s to Manolo Blahnik and Watches of Switzerland Group.

This year, celebrity model and fashion entrepreneur David Gandy will also be curating an exclusive online edit on shopfromcrisis.com, including donations from his own wardrobe as well as items from friends including Redknapp’s brand Sandbanks, Hackett and Aspinal of London.

Gandy said: “Having supported Crisis for a number of years, I’m delighted to have had the opportunity to curate my own online edit this year with the help of some of my close friends. It means a lot to know that donations from my own wardrobe are going towards such an important cause. Whether you’re looking for the perfect Christmas gift or to treat yourself, your purchase can help make a real difference to people facing homelessness this Christmas.” 

Liz Choonara, executive director of Commerce and Enterprise at Crisis, added: “Pop-Up Crisis is such an iconic event in the Crisis calendar and one that we look forward to every year. We’re thrilled to be partnering with the team once again for another week celebrating the iconic craftsmanship and style of Savile Row – with all proceeds going towards our crucial work to end homelessness.” 

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