CoolKicks Inc. Sues Complex, Nice Kicks For Defamation

CoolKicks Inc. and the company’s owner, Adeel Shams, are kicking off a legal dispute with Complex and Nice Kicks … suing the companies for defamation.

In the lawsuit — obtained by TMZ — CoolKicks and Adeel say Complex published an article last year titled “Cool Kicks Raided and Accused of Selling Counterfeit Shoes” that claimed the company had been caught in a counterfeit sneaker scandal.

CoolKicks and Adeel say the story is demonstrably false … pointing out that law enforcement did not accuse the company or shows of selling counterfeit or fake goods.

CoolKicks also claims Nice Kicks shared a social media video which likewise falsely asserted Shams was arrested and the company made fake sneakers.

The plaintiffs say their reputations have been irrevocably damaged by the allegations … which has proved devastating for the business in turn.

CoolKicks and Adeel claim Complex has refused to print a retraction … and, now, they say it’s too late to undo the previous damage.

Complex and Nice Kicks are being sued for defamation, trade libel, and false light.