Floridians are feeling more upbeat about the economy heading into 2026, according to the latest consumer sentiment survey conducted by University of Florida researchers.
Consumer sentiment increased by 2.4 points to 74.9 in December, up from November’s figure of 72.5. It’s also in line with an increase in consumer sentiment across America, which increased by 1.9 points last month.
Four out of the five components that make up the Florida index for consumer sentiment increased in December. Views of personal financial situations compared to a year ago increased 3.9 points, rising from 64.8 to 68.7.
Expectations about future economic conditions were also up in December. Outlooks on personal finances in the next year, expectations of economic conditions across the country in the next year, and expectations of U.S. economic conditions for the next five years all showed increases in optimism for the month.
The only area that registered some pessimism was the outlook on buying big-ticket household items such as a refrigerator or furniture. That sentiment dropped by 0.4 points, falling from 62.4 in November to 62 in December.
Hector H. Sandoval, Director of the Economic Analysis Program at the UF Bureau of Economic and Business Research, said that while consumer sentiment showed an uptick last month, there was stubborn pessimism in 2025 overall. Four months in a row toward the end of the year showed sliding sentiment.
“As the year ends, Florida’s consumer sentiment closes with an overall decline, with December’s reading nearly 12 points below January’s level. This downward shift was observed across sociodemographic groups. It is worth noting that the gains in sentiment following the November 2024 presidential election were erased, leaving consumer sentiment near the average levels observed prior to the election,” Sandoval said.
“These trends are not surprising given the significant policy changes introduced by the new administration, which added uncertainty for economic agents, particularly with respect to trade policy. Other relevant developments included reductions in the federal workforce, the longest federal government shutdown of the year, which affected federal data collection; a softening labor market characterized by limited hiring and layoffs, and persistent inflationary pressures.”
Sandoval added that one bright spot for a possible economic upswing is the recent lowering of interest rates by the Federal Reserve heading into 2026.
The consumer sentiment survey was conducted by UF researchers between Nov. 1 and Dec. 19 through telephone surveys with 251 residents across Florida.