Columbia Sportswear announced on Thursday sales rose 6 percent to $605.2 million in the second quarter, with the U.S. outdoorwear brand logging growth in most of its international markets, offset by underlying weakness in the U.S.

The Portland, Oregon-based company said U.S. sales fell 2 percent to $335.1 million, offset by a 26 percent sales increase in Europe, the Middle East, and Africa, and a 13 percent gain in Latin America and Asia Pacific region. Sales in the company’s neighbouring Canada increased 2 percent for the three months ending June 30.

By brand, Columbia sales jumped 8 percent to $548.3 million, offsetting declines across the firm’s smaller brands including Sorel, down 10 percent, PrAna, which decreased 6 percent, and Mountain Hardwear, down 7 percent.

By channel, wholesale revenues skyrocketed 14 percent, reflecting changes in wholesale shipment timing, and partially offset by lower direct-to-consumer sales, down 1 percent.

Net losses narrowed to $10.2 million during the quarter, compared to a net loss of $11.7 million in the prior-year quarter.

“Second quarter and first half financial results reflect sustained momentum in our international markets. While business trends in our U.S. business remain soft, we continue to take steps to re-energize the Columbia brand through our Accelerate growth strategy.

“In the coming days, we will launch one of the most impactful components of this strategy, our new highly differentiated Columbia brand voice and marketing campaign,” said chairman, president and chief executive officer, Tim Boyle.

“The apparel and footwear industry is facing increasing tariffs, on top of already high existing duties. In this period of global trade policy uncertainty, we continue to take actions to mitigate the financial and operational impacts to our business. For the upcoming Fall 2025 season, our focus is delivering exceptional value to consumers, who are pressured by higher prices for many consumer goods, as well as keeping inventory and dealer margins healthy.”

Looking ahead, ​the company forecast full-year sales to land between a 1 percent decrease to an increase of 1 percent, resulting in sales of $3.33 to $3.40 billion, compared to $3.37 billion in 2024.