Columbia continues to strengthen its presence in the Caribbean with the opening of its first store in Puerto Rico, located at Plaza Carolina in San Juan. The opening, announced on November 25, 2025, marks a strategic step for the company in the Puerto Rican market and forms part of its regional expansion plan. The launch was backed by an initial investment of approximately $1.2 million, earmarked for infrastructure and merchandise.

The project will also have a direct impact on the local economy, with the creation of more than 50 jobs, helping to strengthen the island’s retail ecosystem. The company emphasises that this initiative reinforces its commitment to local talent and to developing a robust and sustainable operation in Puerto Rico.

The new store spans 3,846 square feet, or about 357 square metres, and has been designed to deliver a comprehensive shopping experience for outdoor enthusiasts. The space brings together specialised ranges for trail running, fishing, hiking, and lifestyle, alongside technical footwear and accessories. All products are supported by Columbia’s proprietary technologies, designed to provide protection, cooling, warmth, and comfort across different environments and weather conditions.

As part of its commercial strategy, the store features a product mix of 60% menswear and 40% womenswear, with a continual refresh cycle through the twice-yearly introduction of new collections. This approach reflects the brand’s commitment to continuous innovation and to responding to consumer trends in the outdoor segment, including the global rise of trail running, a category that Columbia officially introduced this year to its regional assortment.

With this opening, Columbia reaffirms its goal of consolidating its position as one of the leading choices in Puerto Rico for consumers seeking reliable, high-performance products designed to support a range of outdoor activities. The Plaza Carolina opening therefore represents a new chapter in the brand’s expansion strategy in the Caribbean, strengthening its positioning and closeness to the local market.