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Collab teaser: Adidas and Molly Mae Hague set to launch footwear collection

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January 13, 2026

Adidas is to launch a footwear collaboration with British celebrity fashion/beauty influencer Molly-Mae Hague.

Image: Molly-Mae Hauge/Adidas

The collab has seen Hague work with Adidas on a limited footwear collection, with the sportswear brand confirming the partnering on an upcoming SS26 campaign and product launch. Further details have yet to be announced.

Posing by an Adidas-themed vehicle surrounded by the brand’s distinctive shoe boxes, Hague has just shared the news with her 8.5 million Instagram followers: “Three stripes. One vision. Curated by Molly-Mae. Coming soon…”, adding: “ADI X MM… what started as a dream years ago is now becoming reality. My own footwear collection with Adidas.”

Hague has her own fashion label, Maebe, launched in late 2024, positioned as ‘accessible luxury’, featured minimalist wardrobe staples including denim, tailored outerwear, shirts and vests, in a neutral colour palette.

She was also formerly a creative director for Prettylittlething brand in 2022 and retains her position as a brand ambassador for the label after first finding fame as a contestant on TV show Love Island in 2019.

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Spring and Autumn Fair trade shows make leadership changes

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January 13, 2026

​Trade show specialist Hyve Group has made two senior leadership appointments ahead of upcoming Spring Fair (1-4 February) and Autumn Fair (6-9 September).

Fay Tranter

Fay Tranter has joined the Spring Fair team as event director, while Matthew Mein has been appointed event director for both Glee and Autumn Fair, “reinforcing [the events’] commitment to long-term growth, strategic focus and delivering exceptional experiences for exhibitors and visitors alike”.

Tranter brings a “strong and diverse background spanning B2C and B2B events, marketing, sales and event leadership”. She has also worked in London’s West End with impresario Andrew Lloyd Webber, “giving her a unique blend of commercial and creative expertise”.

Portfolio director Jackson Szabo added: “As the largest show in the UK, Spring Fair demands year-round strategic focus and dedicated leadership to unlock its full potential. But more broadly, our role is about supporting the retail industry at a time of real change. From independent retailers to major multiples, businesses are looking for inspiration, practical insight and trusted connections, and Spring Fair has a critical part to play in enabling that growth. Fay brings a fresh perspective, a wealth of experience and an infectious energy.”

Following the co-location of Autumn Fair and Glee, and with both shows “retaining their distinct identities, communities and sector focus”, Mein’s is an internal appointment that sees him add Autumn Fair to his Glee directorship, to “ensure each event continues to deliver clearly defined value for its core audiences while benefiting from closer strategic coordination”.

Matthew Mein
Matthew Mein

Mein added: “Glee and Autumn Fair together represent a huge opportunity. Bringing these communities closer will allow us to create a more connected, dynamic and impactful event experience. The growth we’re seeing now, and the strength of the 2026 pipeline, makes this an incredibly exciting time to take the next step.”

Szabo also said: “With [the shows] coming together… our ambition is to create environments that genuinely help retailers source better, plan smarter and build more resilient businesses. Matthew understands the challenges facing the industry and the importance of serving distinct communities well, and that’s exactly what we need as we look to support sustainable retail growth across the UK.”

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Britons turning to AI ‘to help with savvy spending in 2026’ – American Express

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January 13, 2026

UK shoppers continue to warm to artificial intelligence (AI) in their decision-making, according to new research. AI’s increasingly shaping how consumers plan and buy goods as they look for savvier ways to manage spending in 2026, says American Express

American Express

Its latest Spending Spotlight research shows 29% of UK adults either plan to, or will consider using, AI assistants and tools when they shop this year, rising to 37% for consumers aged 18-34. 

Indeed, those younger consumers are using bots to compare prices (31%) and track deals (25%), along with boosting their research confidence by surfacing reviews and key product details (31%) and uncovering new brands and alternatives (27%). 

Also, 20% of consumers say AI’s helpful when looking for inspiration for new experiences, from activities and events to travel ideas – “highlighting its growing role in shaping how people plan and spend their downtime”. 

More broadly, the Spending Spotlight also shows 46% of Britons are entering 2026 with a New Year’s spending resolution, such as shopping around for deals, tracking their spending more closely and buying from eco-friendly brands. 

The research also suggests competition for consumer loyalty is set to intensify among retailers, with savvy shoppers increasingly looking to rewards and incentives when deciding where to spend. Two-thirds (66%) of respondents say they have used loyalty or rewards points to get a better deal in the past year and plan to continue doing so through 2026. 

This reward-seeking focus is also influencing where people choose to shop as 61% say they have intentionally chosen to spend with businesses with loyalty programmes and plan to continue spending with them, “reinforcing the importance of rewards to driving repeat custom”, the report said. 

Dan Edelman, UK general manager, Merchant Services, American Express, added: “We’re seeing AI progressing at pace into a valuable companion for shoppers to help them plan and feel confident in their spending decisions.

“What’s also clear is that as people continue to look at savvier ways to spend, being rewarded for their loyalty remains highly important to shoppers. For retailers, that means competing not just on price, but on the quality of information, experience and incentives they provide.” 

 

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Mango enters the Icelandic market with its first shop in Reykjavík

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January 13, 2026

Barcelona-based fashion brand Mango has arrived in Iceland. As part of its ambitious international expansion, Mango has opened its first store in the Nordic nation, located in the Smáralind shopping centre, the largest retail complex in Reykjavik.

Exterior of the Barcelona-based brand’s new store in the Icelandic capital. – Mango

The new store spans 450 square metres and is dedicated exclusively to the brand’s womenswear line. Conceived in line with Mango’s signature New Med concept, inspired by the Mediterranean, its design reflects the brand’s identity and places sustainability and architecture at its core, using traditional, artisanal, sustainable and natural materials.

This opening in the Icelandic capital forms part of the 4E 2024–2026 Strategic Plan, which seeks to strengthen the company’s distinctive value proposition, reinforce its commitment to innovation and sustainability, expand its retail network domestically and internationally, and continue to drive growth across all its lines and channels. In this context, Mango is currently pursuing various growth drivers, including the expansion of its Teen category, consolidating its presence in markets such as Italy and the US, and opening stores dedicated to its Home category.

Founded by Isak Andic in 1984, the Catalan company currently operates in more than 120 markets through a network of over 2,900 points of sale. According to the latest available data, Mango posted revenue of €1.728 billion in the first half of the 2025 financial year, up 12% on the same period a year earlier, and expects to end 2026 with sales of €4 billion and 500 additional stores.

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