Cole Haan is preparing to enter the Argentine market with the opening of its first store in the country, to be located at Galerías Pacífico in Buenos Aires. The US company, founded in 1928, is advancing its international expansion strategy, adding Argentina to its Latin American operations.
Cole Haan launches in Argentina with a store at Galerías Pacífico. – Cole Haan
The launch forms part of an omnichannel strategy. Alongside the brick-and-mortar store, the brand will roll out a local e-commerce platform through which it will sell its products throughout Argentina. The offering will include several of the company’s flagship lines, including ØriginalGrand, ZERØGRAND, and GrandPrø, which blend traditional shoemaking cues with innovations designed for comfort and everyday wear.
With a presence in more than 100 countries, Cole Haan has built its reputation on the integration of design, craftsmanship, and product-focused technology. Its entry into Argentina forms part of the company’s growth in the region.
According to local outlet Radio Mitre, Adrian Santos, Cole Haan’s senior vice president, international, said the opening marks a further step in the brand’s development in Latin America and aims to bring its offering closer to Argentine consumers.
