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Coding is supposed to be genAI’s killer use case. But what if its benefits are a mirage?

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Hello and welcome to Eye on AI…In this edition: Meta is going big on data centers…the EU publishes its code of practice for general purpose AI and OpenAI says it will abide by it…the U.K. AI Security Institute calls into question AI “scheming” research.

The big news at the end of last week was that OpenAI’s plans to acquire Windsurf, a startup that was making AI software for coding, for $3 billion fell apart. (My Fortune colleague Allie Garfinkle broke that bit of news.) Instead, Google announced that it was hiring Windsurf’s CEO Varun Mohan and cofounder Douglas Chen and a clutch of other Windsurf staffers, while also licensing Windsurf’s tech—a deal structured similarly to several other big tech-AI startup not-quite-acquihire acquihires, including Meta’s recent deal with Scale AI, Google’s deal with Character.ai last year, as well as Microsoft’s deal with Inflection and Amazon’s with Adept. Bloomberg reported that Google is paying about $2.4 billion for Windsurf’s talent and tech, while another AI startup, Cognition, swooped in to buy what was left of Windsurf for an undisclosed sum. Windsurf may have gotten less than OpenAI was offering, but OpenAI’s purchase reportedly fell apart after OpenAI and Microsoft couldn’t agree on whether Microsoft would have access to Windsurf’s tech.

The increasingly fraught relationship between OpenAI and Microsoft is worth a whole separate story. So too is the structure of these non-acquisition acquihires—which really do seem to blunt any legal challenges, either from regulators or the venture backers of the startups. But today, I want to talk about coding assistants. While a lot of people debate the return on investment from generative AI, the one thing seemingly everyone can agree on is that coding is the one clear killer use case for genAI. Right? I mean, that’s why Windsurf was such a hot property and why Anyshphere, the startup behind the popular AI coding assistant Cursor, was recently valued at close to $10 billion. And GitHub Copilot is of course the star of Microsoft’s suite of AI tools, with a majority of customers saying they get value out of the product. Well, a trio of papers published this past week complicate this picture.

Experiment calls gains from AI coding assistants into question

METR, a nonprofit that benchmarks AI models, conducted a randomized control trial involving 16 developers earlier this year to see if using code editor Cursor Pro integrated with Anthropic’s Claude Sonnet 3.5 and 3.7 models, actually improved their productivity. METR surveyed the developers before the trial to see if they thought it would make them more efficient and by how much. On average, they estimated that using AI would allow them to complete the assigned coding tasks 24% faster. Then the researchers randomized 246 software coding tasks, either allowing them to be completed with AI or not. Afterwards, the developers were surveyed again on what impact they thought the use of Cursor had actually had on the average time to complete the tasks. They estimated that it made them on average 20% faster. (So maybe not quite as efficient as they had forecast, but still pretty good.) But, and now here’s the rub, METR found that when assisted by AI it actually took the coders 19% longer to finish tasks.

What’s going on here? Well, one issue was that the developers, who were all highly experienced, found that Cursor could not reliably generate code as good as theirs. In fact, they accepted less than 44% of the code-generated responses. And when they did accept them, three-quarters of the developers felt the need to still read over every line of AI-generated code to check it for accuracy, and more than half of the coders made major changes to the Cursor-written code to clean it up. This all took time—on average 9% of the developers time was spent reviewing and cleaning up AI-generated outputs. Many of the tasks in the METR experiment involved large code bases, sometimes consisting of over 100,000 lines of code, and the developers found that sometimes Cursor made strange changes in other parts of this code base that they had to catch and fix.

Is it just vibes all the way down?

But why did the developers think the AI was making them faster when in fact it was slowing them down? And why, when the researchers followed up with the developers after the experiment ended, did they discover that 69% of the coders were continuing to use Cursor?

Some of it seems to be that despite the time it took to edit the Cursor-generated code, the AI assistance did actually ease the cognitive burden for many of the coders. It was mentally easier to fix the AI-generated code than to have to puzzle out the right solution from scratch. So is the perceived ROI from “vibe coding” itself just vibes? Perhaps. That would actually square with what The Wall Street Journal noted about a different area of genAI use—lawyers using genAI copilots. The newspaper reported that a number of law firms found that given how long it took to fact-check AI-generated legal research, they were not sure lawyers were actually saving any time using the tools. But when they surveyed lawyers, especially junior lawyers, they all reported high satisfaction using the AI copilots and that they felt it made their jobs more enjoyable.

But a couple of other studies from last week suggest that maybe it all depends on exactly how you use AI coding assistance. A team from Harvard Business School and Microsoft looked at two years of observations of software developers using GitHub Copilot (which is Microsoft product) and found that those using the tool spent more time on coding and less time on project management tasks, in part because GitHub Copilot allowed them to work independently instead of having to use large teams. It also allowed the coders to spend more time exploring possible solutions to coding problems and less time actually implementing the solutions. This too might explain why coders enjoy using these AI tools—because it allows them to spend more time on parts of the job they find intellectually interesting— even if it isn’t necessarily about overall time-savings.

Maybe the problem is coders just aren’t using enough AI?

Finally, let’s look at the third study, which is from researchers at Chinese AI startup Modelbest, Chinese universities BUPT and Tsinghua University, and the University of Sydney. They found that while individual AI software development tools often struggled to reliably complete complicated tasks, the results improved markedly when multiple large language models were prompted to each take on a specific role in the software development process and to pose clarifying questions to one another aimed at minimizing hallucinations. They called this architecture “ChatDev.”

So maybe there’s a case to be made that the problem with AI coding assistants is how we are using them, not anything wrong with the tech itself? Of course, building teams of AI agents to work in the way ChatDev suggests also uses up a lot more computing power, which gets expensive. So maybe we’re still facing that question: is the ROI here a mirage?

With that, here’s more AI news.

Jeremy Kahn
jeremy.kahn@fortune.com
@jeremyakahn

Before we get to the news, the U.S. paperback edition of my book, Mastering AI: A Survival Guide to Our Superpowered Future, is out from Simon & Schuster. Consider picking up a copy for your bookshelf.

Also, if you want to know more about how to use AI to transform your business? Interested in what AI will mean for the fate of companies, and countries? Then join me at the Ritz-Carlton, Millenia in Singapore on July 22 and 23 for Fortune Brainstorm AI Singapore. This year’s theme is The Age of Intelligence. We will be joined by leading executives from DBS Bank, Walmart, OpenAI, Arm, Qualcomm, Standard Chartered, Temasek, and our founding partner Accenture, plus many others, along with key government ministers from Singapore and the region, top academics, investors and analysts. We will dive deep into the latest on AI agents, examine the data center build out in Asia, examine how to create AI systems that produce business value, and talk about how to ensure AI is deployed responsibly and safely. You can apply to attend here and, as loyal Eye on AI readers, I’m able to offer complimentary tickets to the event. Just use the discount code BAI100JeremyK when you checkout.

Note: The essay above was written and edited by Fortune staff. The news items below were selected by the newsletter author, created using AI, and then edited and fact-checked.

AI IN THE NEWS

White House reverses course, gives Nvida greenlight to sell H20s to China. Nvidia CEO Jensen Huang said the Trump administration is set to reverse course and ease export restrictions on the company’s H20 AI chip, with deliveries to resume soon. Nvidia also introduced a new AI chip for the Chinese market that complies with current U.S. rules, as Huang visits Beijing in a diplomatic push to reassure customers and engage officials. While China is encouraging buyers to adopt local alternatives, companies like ByteDance and Alibaba continue to prefer Nvidia’s offerings due to their superior performance and software ecosystem. Nvidia’s stock and that of TSMC, which makes the chips for Nvidia, jumped sharply on the news. Read more from the Financial Times here.

Zuckerberg confirms Meta will spend hundreds of billions in data center push. In a Threads post, Meta CEO Mark Zuckerberg confirmed  that the company is spending “hundreds of billions of dollars” to build massive AI-focused data centers, including one called Prometheus set to launch in 2026. The data centers are part of a broader push toward developing artificial general intelligence or “superintelligence.” Read more from Bloomberg here.

OpenAI and Mistral say they will sign EU code of practice for general-purpose AI. The EU published its code of practice last week for general-purpose AI systems under the EU AI Act, about two months later than initially expected. Adhering to  the code, which is voluntary, gives companies assurance that they are in compliance with the Act. The code imposes a stringent set of public and government reporting requirements on frontier AI model developers, requiring them to provide a wealth of information about their models’ design and testing to the EU’s new AI Office. It also requires public transparency around the use of copyrighted materials in the training of AI systems. You can read more about the code of practice from Politico here. Many had expected the big technology vendors and AI companies to form a united front in opposing the code—Meta and Google had previously attacked drafts of it, claiming it imposed too great a burden on tech firms—but  OpenAI said in a blog post Friday that it would sign up to the standards. Mistral, the French AI model developer, also said it would sign—although it had previously asked the EU to delay enforcement of the AI Act, whose provisions on general-purpose AI are set to come into force on August 2nd. That may up the pressure on other AI companies to agree to comply too.

Report: AWS is testing a new cloud service to make it easier to use third-party AI models. That’s according to a story in The Information, which says Amazon cloud service AWS is making the move after losing business from several AI startups to Google Cloud. Some customers complained it was too difficult to tap models from OpenAI and Google, which are hosted on other clouds, from within AWS.

Amazon mulls further multi-billion dollar investment in Anthropic. That’s according to a story in the Financial Times. Amazon has already invested $8 billion in Anthropic and the two companies have formed an ever-closer alliance, with Anthropic working with Amazon on several massive new data centers and helping it develop its next generation Trainium2 AI chips.

EYE ON AI RESEARCH

Could all those studies about scheming AI be faulty? That’s the suggestion of a new paper  out from a group of researchers at the  U.K. government’s AI Security Institute. The paper, called “Lessons from a Chimp: AI ‘Scheming’ and the Quest for Ape Language” examines recent claims that advanced AI models engage in deceptive or manipulative behavior—what AI Safety  researchers call “scheming.” Drawing an analogy to 1970s research about whether non-human primates were capable of using language—which ultimately were found to have overstated the depth of linguistic capacity that chimpanzees possess—the authors argue that the AI scheming literature suffers from similar flaws.

Specifically, the researchers say the AI scheming research suffers from an over-interpretation of anecdotal behavior, a lack of theoretical clarity, an absence of rigorous controls, and a reliance on anthropomorphic language. They caution that current studies often confuse AI systems following human-provided instructions with intentional deception and may exaggerate the implications of observed behaviors. While acknowledging that scheming could pose future risks, the authors call for more scientifically robust methodologies before drawing strong conclusions. They offer concrete recommendations, including clearer hypotheses, better experimental controls, and more cautious interpretation of AI behavior.

FORTUNE ON AI

The world’s best AI models operate in English. Other languages—even major ones like Cantonese—risk falling further behind —by Cecilia Hult

How to know which AI tools are best for your business needs—with examples —by Preston Fore

Jensen Huang says AI isn’t likely to cause mass layoffs unless ‘the world runs out of ideas’ —by Marco Quiroz-Gutierrez

Commentary: I’m leading the largest global law firm as AI transforms the legal profession. Lawyers must double down on this one skill —by Kate Barton

AI CALENDAR

July 13-19: International Conference on Machine Learning (ICML), Vancouver

July 22-23: Fortune Brainstorm AI Singapore. Apply to attend here.

July 26-28: World Artificial Intelligence Conference (WAIC), Shanghai. 

Sept. 8-10: Fortune Brainstorm Tech, Park City, Utah. Apply to attend here.

Oct. 6-10: World AI Week, Amsterdam

Oct. 21-22: TedAI San Francisco. Apply to attend here.

Dec. 2-7: NeurIPS, San Diego

Dec. 8-9: Fortune Brainstorm AI San Francisco. Apply to attend here.

BRAIN FOOD

AI is not going to save the news media. I’ve been thinking a lot about AI’s impact on the news media lately both because it happens to be the industry I’m in and also because Fortune has recently started experimenting more with using AI to produce some of our basic news stories. (I use AI a bit to produce the short news blurbs for this newsletter too, although I don’t use it to write the main essay.) Well, Jason Koebler, a cofounder of tech publication 404 Media, has an interesting essay out this week on why he thinks many media organizations are being misguided in their efforts to use AI to produce news more efficiently.

He argues that the media’s so-called “pivot to AI” is a mirage—a desperate, misguided attempt by executives to appear forward-thinking while ignoring the structural damage AI is already inflicting on their businesses. He argues that many news execs are imposing AI on newsrooms with no clear business strategy beyond vague promises of innovation. He says this approach won’t work: relying on the same tech that’s gutting journalism to save it is both delusional and self-defeating.

Instead, he argues, the only viable path forward is to double down on what AI can’t replicate: trustworthy, personality-driven, human journalism that resonates with audiences. AI may offer productivity boosts at the margins—transcripts, translations, editing tools—but these don’t add up to a sustainable model. You can read his essay here



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Nvidia’s CEO says AI adoption will be gradual, but we still may all end up making robot clothing

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Nvidia CEO Jensen Huang doesn’t foresee a sudden spike of AI-related layoffs, but that doesn’t mean the technology won’t drastically change the job market—or even create new roles like robot tailors.

The jobs that will be the most resistant to AI’s creeping effect will be those that consist of more than just routine tasks, Huang said during an interview with podcast host Joe Rogan this week. 

“If your job is just to chop vegetables, Cuisinart’s gonna replace you,” Huang said.

On the other hand, some jobs, such as radiologists, may be safe because their role isn’t just about taking scans, but rather interpreting those images to diagnose people.

“The image studying is simply a task in service of diagnosing the disease,” he said.

Huang allowed that some jobs will indeed go away, although he stopped short of using the drastic language from others like Geoffrey Hinton a.k.a. “the Godfather of AI” and Anthropic CEO Dario Amodei, both of whom have previously predicted massive unemployment thanks to the improvement of AI tools.

Yet, the potential, AI-dominated job market Huang imagines may also add some new jobs, he theorized. This includes the possibility that there will be a newfound demand for technicians to help build and maintain future AI assistants, Huang said, but also other industries that are harder to imagine.

“You’re gonna have robot apparel, so a whole industry of—isn’t that right? Because I want my robot to look different than your robot,” Huang said. “So you’re gonna have a whole apparel industry for robots.”

The idea of AI-powered robots dominating jobs once held by humans may sound like science fiction, and yet some of the world’s most important tech companies are already trying to make it a reality. 

Tesla CEO Elon Musk has made the company’s Optimus robot a central tenet of its future business strategy. Just last month, Musk predicted money will no longer exist in the future and work will be optional within the next 10 to 20 years thanks to a fully fledged robotic workforce. 

AI is also advancing so rapidly that it already has the potential to replace millions of jobs. AI can adequately complete work equating to about 12% of U.S. jobs, according to a Massachusetts Institute of Technology (MIT) report from last month. This represents about 151 million workers representing more than $1 trillion in pay, which is on the hook thanks to potential AI disruption, according to the study.

Even Huang’s potentially new job of AI robot clothesmaker may not last. When asked by Rogan whether robots could eventually make apparel for other robots, Huang replied: “Eventually. And then there’ll be something else.”



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The ‘Mister Rogers’ of Corporate America shows Gen Z how to handle toxic bosses

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After two decades of climbing the corporate ladder at companies ranging from ABC, ESPN, and Charter Communications (commonly known as Spectrum), Timm Chiusano quit it all to become a content creator. 

He wasn’t just walking away from high titles, but a high salary, too. In his peak years, Chiusano made $600,000 to $800,000 annually. But in June of 2024, after giving a 12-week notice, he “responsibility fired himself” from his corporate job as VP of production and creative services at Charter.

He did it all to help others navigate the challenges of a workplace, and appreciate the most mundane parts of life on TikTok.

@timmchiusano

most people are posting their 2024 recaps; these are a few of my favorite moments from the year that was, but i need to start reintroducing myself too i dont have a college degree, no one in my life knew that until i was 35 when i eventually got my foot in the door in my early 20’s after a few years of substitute teaching and part time jobs, i thought for sure i had found the career path of my dreams in live sports production i didn’t think i had a chance of surviving that first college football season but i busted my ass, stuck around and got promoted 5 times in 5 years then i met a girl in Las Vegas, got married in 7 months, and freaked out about my career that had me travelling 36 weeks a year i had to find a more stable “desk job”, i was scared shitless that i was pigeonholed and the travel would eventually destroy my marriage i crafted a narative for espn arguing they needed me on their marketing team because of my unique perspective coming from the production side i got rejected, but kept trying and a year i got that job the 7 years with espn were incredible, but also exhausting and raised all kinds of questions about corporate america, toxic situations, and capitalism in general why was i borderline heart attack stressed so often when i could see that my ideas were literally generating 2,000 times the money that i was getting paid? in 2012 i had a kid and in 2013 i got the biggest job of my career to reinvent how to produce 20,000 commercials a year for small business it took 12 rounds of interviews, a drug test i somehow passed, and a background check that finally made me tell my wife of 8 years that i didnt have a college degree they brought me in the thursday before my first day and told me what i told grace in that clip the next decade was an insane blur; i saw everything one would ever see in their career from the perspective of an executive at a fortune 100 i started making tiktoks, kinda blacked out at some point in 2019 and responsibly fired myself in 2024 to see what i might be capable of on my own with all the skills i picked up along my career journey now the mission is pay what i know forward, and see if i can become the mr rogers of corporate america cc: @grace beverley @Ryan Holiday @Subway Oracle

♬ original sound – timm chiusano

What started as short-video vlogs on just about anything in 2020 (reviews on protein bars, sushi, and sneakers) later transitioned to videos on growing up, and dealing with life’s challenges, like coming to terms when you have a toxic boss. Today, his platform on TikTok has over 1 million followers

With the help of going viral from his “loop” format where videos end and seamlessly circle back to the beginning, he began making more videos as a side-hustle on top of his day-to-day tasks in the office.

“How can I get people to be smarter and more comfortable about their careers in ways that are gonna help on a day-to-day basis?” Chiusano told Fortune.

Today, he could go by many titles: former vice president at a Fortune 100 company, motivational speaker, dad, content creator, or as he labels himself, the Mister Rogers of Corporate America. 

Just as the late public television icon helped kids navigate the complexities of childhood, Chiusano wants to help young adults think about how to approach their careers and their potential to make an impact. 

“Mister Rogers is the greatest of all time in his space. I will never get to that level of impact. But it’s an easy way to describe what I’m trying to do, and it consistently gives me a goal to strive for,” he said. “There are some parallels here with the quirkiness.”

Firing himself after 25 years in the corporate world

Even with years in corporate, Chiusano doesn’t resemble the look of a typical buttoned-up executive. Today, he has more of a relaxed Brooklyn dad attire, with a sleeve of tattoos and a confidence to blend in with any trendy middle aged man in Soho. During our interview, he showed off one of the first tattoos he got: two businessmen shaking hands, a reference to Radiohead’s OK Computer album.

“This is a dope ass Monday in your 40s,” began one of his videos.

It consisted of Chiusano doing everyday things such as eating leftovers, going to the gym, training for the NYC marathon, taking out the trash, dropping his daughter off at school, a rehearsal for a Ted Talk, eating lunch with his wife, and brand deal meetings. Though the content sounds pretty normal, that’s the point. 

“The reason why I fired myself in the first place was to be here,” he says in the video while picking his daughter up from school.

Today, Chiusano spends his days making content on navigating workplace culture, public speaking, brand deals, brand partnerships, executive coaching, writing a book, and the most important job: being a dad to his 13-year-old daughter Evelyn.

“I’m basically flat [in salary] to where I was, and this is everything I could ever want in the world,” he said. “The ability to send my kid to the school she’s been going to, eat sushi takeout almost as much as I’d like, and do nice things for my wife.”

In fact, when sitting inside one of his favorite New York City spots, Lure Fishbar, he keeps getting stopped by regulars who know him by name. He points out that one of his favorite interviews he filmed here was with legendary filmmaker Ken Burns.

Advice to Gen Z

In a time where Gen Z has been steering to more unconventional paths, like content creation or skill trades rather than just a 9-to-5 office job, Chiusano opens up a lens to what life looks like when deciding to be present rather than always looking for what’s next—a mistake he said he made in his 20s. 

Instead, he wants to teach the younger generation to build skills for as long as you can, but “if you are unhappy, that’s a very different conversation.”

“I think some people will make themselves more unhappy because they feel like that’s what’s expected of a situation,” he said.

“I would love to be able to empower your generation more, to be like somebody’s gonna have to be the head of HR at that super random company to put cool standards and practices in place for better work-life balance for the employees.” 





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Mark Zuckerberg says the ‘most important thing’ he built at Harvard was a prank website

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For Mark Zuckerberg, the most significant creation from his two years at Harvard University wasn’t the precursor to a global social network, but a prank website that nearly got him expelled.

The Meta CEO said in a 2017 commencement address at his alma mater that the controversial site, Facemash, was “the most important thing I built in my time here” for one simple reason: it led him to his wife, Priscilla Chan.

“Without Facemash I wouldn’t have met Priscilla, and she’s the most important person in my life,” Zuckerberg said during the speech.

In 2003, Zuckerberg, then a sophomore, created Facemash by hacking into Harvard’s online student directories and using the photos to create a site where users could rank students’ attractiveness. The site went viral, but it was quickly shut down by the university. Zuckerberg was called before Harvard’s Administrative Board, facing accusations of breaching security, violating copyrights, and infringing on individual privacy.

“Everyone thought I was going to get kicked out,” Zuckerberg recalled in his speech. “My parents came to help me pack. My friends threw me a going-away party.”

It was at this party, thrown by friends who believed his expulsion was imminent, where he met Chan, another Harvard undergraduate. “We met in line for the bathroom in the Pfoho Belltower, and in what must be one of the all time romantic lines, I said: ‘I’m going to get kicked out in three days, so we need to go on a date quickly,’” Zuckerberg said.

Chan, who described her now-husband to The New Yorker as “this nerdy guy who was just a little bit out there,” went on the date with him. Zuckerberg did not get expelled from Harvard after all, but he did famously drop out the following year to focus on building Facebook.

While the 2010 film The Social Network portrayed Facemash as a critical stepping stone to the creation of Facebook, Zuckerberg himself has downplayed its technical or conceptual importance.

“And, you know, that movie made it seem like Facemash was so important to creating Facebook. It wasn’t,” he said during his commencement speech. But he did confirm that the series of events it set in motion—the administrative hearing, the “going-away” party, the line for the bathroom—ultimately connected him with the mother of his three children.

Chan, for her part, went on to graduate from Harvard in 2007, taught science, and then attended medical school at the University of California, San Francisco, becoming a pediatrician.

She and Zuckerberg got married in 2012, and in 2015, they co-founded the Chan Zuckerberg Initiative, a philanthropic organization focused on leveraging technology to address major world challenges in health, education, and science. Chan serves as co-CEO of the initiative, which has pledged to give away 99% of the couple’s shares in Meta Platforms to fund its work.

You can watch the entirety of Zuckerberg’s Harvard commencement speech below:

For this story, Fortune journalists used generative AI as a research tool. An editor verified the accuracy of the information before publishing. 



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