New Look is set to relocate to a new 12,120 sq foot concept store at Bluewater mall in Kent on 3 April promising customers inspiration across digital, showroom and display formats.

Located on the Upper Thames Walk, the store will be the fashion retailer’s first omni-hub space “integrating new initiatives to streamline the customer journey”.

The upgraded space is a step forward from New Look’s £3 million investment into its Manchester stores, where it trialled new store designs “to improve product merchandising and better align the shopfloor to New Look’s brand identity”.

Customers will also be able to make use of a dedicated Service Hub “to improve collections and returns for a seamless shopping experience”.
 
Of course, the new store’s focus is also on providing an extensive range of womenswear and accessories, as well as a menswear showroom. An entire mezzanine floor will be dedicated to its tween/teen 915 collection, which showcases a range of casualwear, sportswear and accessories for girls aged 9-15.
 
To celebrate the official 3-5 April opening period, New Look will be offering the first 200 customers goody bags for spending in-store. Surprise gift cards will also be hidden around the store and a DJ will perform for shoppers. Free incentives with every purchase will include a selection of coffee, bubble tea, and pink hot chocolate. Customers who also spend £50 will have the chance to win prizes from an in-store claw machine. One customer across each of the three days will be chosen at random to win a special shopping bag.

Elaine Cartwright, retail director at New Look, said: ‘Our decision to relocate and re design our Bluewater store demonstrates our commitment to bricks and mortar retailing in the UK & the important part stores play in our communities. Bluewater has been a major retail destination for some time, so showing up in this location with purpose and credibility is an important element of our retail portfolio strategy.”
 
James Waugh, centre director at Bluewater, added: “We are always looking for ways to elevate our offering so that we remain in step with the ever-evolving retail landscape. [The] relocation exemplifies the brand’s commitment providing Bluewater’s guests with the best possible shopping experience.”