Lifestyle and womenswear brand Club L London is seeing strong international growth and has just announced the opening of a German-language website.
Club L London
It went live on Thursday, with the “strategic move” coming after a period of exceptional international growth that has seen “triple-digit year-on-year increases across key markets, including a 300% uplift in the Middle East and continued strong momentum across Europe”.
The company said the new site offers customers in Germany “a fully localised experience — from language and currency to curated content and improved logistics, designed to enhance the customer journey and support the brand’s rapidly growing European base”.
Founder and CEO Katie Randev explained: “We’ve seen a significant increase in demand from Germany and across the DACH region, and this launch is a direct response to that. As we scale globally, it’s crucial that we deliver a seamless, localised shopping experience that reflects our customer-first approach. The new site allows us to better connect with our growing audience in Germany while driving further growth across the region.
Club L added that it’s continuing to invest in infrastructure and innovation to support wider demand around the world.
Earlier this year the company (which despite its name is based in Manchester) said 2024 saw turnover surging to £44 million from £29.5 million a year earlier, while gross profit rose to £23.3 million from £17.7 million.
It also acquired Lavish Alice for an undisclosed seven-figure sum “uniting two leading, legacy brands”. It was the company’s first-ever acquisition.
