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Club L London appoints key marketing agency advisor CMO

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January 21, 2025

Global womenswear and lifestyle brand Club L London has appointed Dan Lorenson as its chief marketing officer, the new CMO becoming an integral part of the brand’s senior leadership team. 

Dan Lorenson

Reporting directly to CEO Katie Randev, he will play a “key role in shaping and executing marketing initiatives that align with the company’s overarching vision and objectives”.

Involved in the brand’s evolution since 2018, Lorenson initially collaborated with Club L London as the founder of boutique marketing agency Flying People, securing the brand as its first client while playing a “pivotal role in supporting [its] direct-to-consumer launch”.

Over the past two years, Lorenson transitioned into a lead consulting role as digital and trading director, overseeing e-commerce, marketing, and trading operations for the brand. 

Now joining the business as CMO, he brings over a decade of digital marketing experience, including his previous role as senior marketing manager at The Very Group, where he led cross-channel strategies across fashion and electronics, as well as managing paid search and advertising campaigns.

Katie Randev, founder and CEO of Club L London, said: “Dan’s contributions have been transformative, particularly in driving our international growth. He led the launch of three new sites last year and has orchestrated two more rollouts for Q1 2025.

“His role in our first-ever collaboration with global Influencer Leonie Hanne has significantly boosted visibility, ad recall, and brand recognition, while strengthening our wholesale partnerships.”

Club L London said it has enjoyed “exceptional growth, driven by [our] unique designs and attention to detail” and is “on track to achieve triple-digit year-on-year international growth”, with a strategic focus in the US, its second-largest market, and expanding further into the Middle East, where it is also “seeing significant growth”.

The online retailer currently operates eight dedicated international sites, with two more set to launch.

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Fashion

Chopard fragrance licensee Give Back Beauty agrees to buy rival AB Parfumes

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January 31, 2025

Italy’s Give Back Beauty, which makes perfumes for luxury brands such as Chopard and Zegna, on Friday said it had agreed to buy domestic rival AB Parfums to grow its distribution operations and add licensing deals.

Corrado Brondi, founder and president of Give Back Beauty

AB Parfums has an agreement with beauty giant L’Oréal Group to distribute some of its fragrances such as Ralph Lauren, Maison Margiela and Diesel. It also produces and distributes fragrances for brands such as Trussardi and Laura Biagiotti.

Fragrances have been outperforming the broader beauty sector and Give Back Beauty founder and Chairman Corrado Brondi told Reuters his company did not rule a possible bourse listing in the future, adding it had no financial need for it at present.

Brondi said AB Parfumes had sales of around €100 million, which would add to Give Back Beauty’s net revenues that totalled around €300 million in 2024.

Give Back Beauty, which was founded in 2019 and has a distribution deal with Dolce & Gabbana and a beauty license with Tommy Hilfiger, has a core profit margin currently a little over 15%, it said.

AB Parfums is being sold by Italy’s Angelini Industries, a family-owned group that is mostly active in the pharmaceutical sector.

Give Back Beauty’s business is currently focused on fragrances, which represent roughly 70% of its revenues, but it aims to grow its skincare, make-up and haircare product lines, Brondi said. 
 

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German retailers see slower sales growth over consumer uncertainty

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January 31, 2025

German retail sales rose in 2024, but growth should be more modest this year due to the high level of uncertainty, according to retail association HDE.

Last year, retail sales rose 1.1% compared to the previous year in inflation-adjusted terms, official data showed on Friday. The HDE forecasts 0.5% growth in real terms this year.

“Consumption and the retail sector in Germany will not really gain momentum in 2025 either,” said HDE managing director Stefan Genth.
“There is simply too much uncertainty,” he said. “Wars, high energy costs and overall economic stagnation are a toxic cocktail for consumption.”

In nominal terms, retail sales rose by 2.5% in 2024 and are expected to grow by 2.0% in 2025, according to HDE’s forecast.

The latest HDE survey with 700 retailers shows that 22% of respondents expect sales to increase this year, while almost half of them expect results to be below the previous year’s level.

In December, retail sales fell by 1.6% compared with the previous month, official data showed. Analysts had predicted a 0.2% increase.

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Fashion

John Lewis had disappointing festive season

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January 31, 2025

Many big names in UK retail had a good Christmas season — despite the sector being generally sluggish — but it seems John Lewis Partnership (JLP) may not have been one of them.

The retailer — which operates its eponymous department stores and webstore, plus Waitrose supermarkets — has missed its profit target after a disappointing festive season.

It hasn’t shared any info officially but internal documents seen by The Telegraph suggest bad news to come when it does release its results.

Those internal documents have only been shared with staff so far with the company saying that sales have fallen short of expectations and it’s unlikely to achieve its hoped-for £131 million full-year profit.

The company is said to have blamed “lower consumer confidence and weaker than expected market confidence” for the sales miss in the month to 21 December, although also the fact that key trading days fell outside the period.

Sales targets were missed at both of the firm’s chains, although the newspaper said it still claimed it outperformed rivals and staff should be “proud of our performance”.

It will be interesting therefore to see exactly what its figures were as  a number of rivals have actually reported a good Christmas. If its stores have beaten other supermarkets and chains like M&S, perhaps its targets were too ambitious in the first place.

We won’t know for a while, but we do know that with M&S resurgent, JLP’s supermarkets and department stores have lost some of their lustre as the destination of choice for Britain’s middle classes.

So what were the firm’s benchmarks? Back in September it had said it was seeing strong demand and expected a significant rise in profits for the year to January. The prior year’s pre-tax profit had been £56 million and the year before that it made a loss.

It had also talked about its turnaround efforts paying off and that it was seeing a “considerable improvement” in performance, with the John Lewis chain in particular expected to benefit from a buoyant second half.

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