The expansion of fashion and luxury brands into premium real estate continues. Today, Saudi Arabia’s Diriyah Company announced the debut of Giorgio Armani‘s design studio in Saudi luxury real estate with the launch of Armani Residences Diriyah, located in the iconic “City of Earth” on the outskirts of Riyadh.

The announcement was made during Diriyah Company’s participation in MIPIM—the international urban environment festival—in Cannes.

These 15 exclusive residences will feature bespoke interiors curated by Giorgio Armani, who has reinterpreted Najdi architecture with a contemporary approach to celebrate Diriyah’s centuries-old heritage.

The residences, located in Diriyah Square, will be next to the future Armani Hotel Diriyah, which began construction in November 2024. The hotel will offer 70 luxury rooms, two fine-dining restaurants, and a premium spa, with suites featuring private spa areas and pools.

The residences will be divided into three distinct design concepts—The Palm Residences, The Botanical Residences, and The Royal Penthouses—ranging from 1,200 to 1,900 square meters. Each residence will include three ensuite suites, elegant living and dining areas, family spaces, a library, and a private pool.

A striking staircase will connect the individual residences called the “Tower of Light” and will be fully furnished and accessorized by Armani/Casa, including custom-designed kitchens and bathrooms. They will also feature a lobby, a private elevator, and direct access from a reserved underground parking area.

The Royal Penthouses will offer exclusive outdoor spaces, including private pools, a yoga terrace, cabanas, and barbecue areas in all upper-level units framed by meticulously designed gardens and landscaped terraces.

Residents will have access to the premium services of the Armani Hotel Diriyah, including a pool, gym, Business Lounge, Armani Study, and in-house dining services. Additionally, they will benefit from a range of included services under an annual fee, such as 24/7 concierge, valet parking, complimentary buggy service between the residence and hotel, a dedicated management team, and routine maintenance, including daily private pool cleaning.

Homeowners will enjoy exclusive privileges, including priority reservations at Armani restaurants, cafés, and hotels worldwide, a dedicated Armani/Casa consultant for shopping and personalized design advice, invitations to special Armani/Casa events, and priority access to new Armani/Casa product launches.

Armani Residences is the latest addition to the prestigious Diriyah-branded collection, which already includes Baccarat Residences Diriyah, Corinthia Residences Diriyah, Raffles Residences Diriyah, The Ritz-Carlton Residences Diriyah, and The Ritz-Carlton Signature Collection Diriyah, totaling 300 luxury residences.

Founded in 2022, Diriyah Company is part of the Public Investment Fund’s (PIF) giga-project portfolio and is responsible for developing Diriyah, positioning Diriyah Square as a hub of luxury and hospitality. The company is exploring further opportunities to introduce new Armani-branded experiences to the City of Earth and expand dining, retail, and lifestyle offerings.

Armani Residences Diriyah is part of Diriyah Company’s residential strategy. Once completed, it will accommodate over 100,000 people, including workers, students, and visitors, across a diverse mix of cultural, entertainment, retail, hospitality, education, and residential spaces. The initial openings include Bujairi Terrace, Riyadh’s new premium dining hub with over 20 international and local restaurants overlooking At-Turaif, and Bab Samhan, a Luxury Collection Hotel offering an exclusive experience with panoramic views of Wadi Hanifah.

What exactly is Diriyah? It is Saudi Arabia’s leading historical, cultural, and lifestyle destination and key to the Kingdom’s Vision 2030 plan. Located just 15 minutes from downtown Riyadh, this 14 km² area holds unique historical significance as the birthplace of Saudi Arabia, with origins dating back to 1727. Diriyah is transforming into a mixed-use urban community in authentic Najdi style. At the heart of the project is At-Turaif, a UNESCO World Heritage Site since 2010, preserving the ancient mud-brick capital of the First Saudi State, which dates back to 1766.

Established over 25 years ago, Armani/Casa is a luxury home décor brand born from Giorgio Armani’s vision of creating a warm, harmonious, highly comfortable, and sophisticated retreat. Today, Armani/Casa offers everything from furniture and accessories to fabrics, wallpapers, and kitchen and bathroom systems.

Since 2004, the Armani/Casa Interior Design Studio has provided comprehensive interior design services for private clients and real estate developers. Its portfolio includes residences in cities such as Miami, London, Beijing, Tel Aviv, Manila, Mumbai, Istanbul, and Mexico City. Armani/Casa operates in 29 countries worldwide and has 40 retail locations.