Clarks inks Italy distribution deal with 3A

Clarks has signed an exclusive distribution agreement for Italy with Verona-based group 3A. The deal, starting with the AW25/26 season, is part of the UK footwear brand’s plan to overhaul its distribution organisation on the Italian market, and will involve various implementation stages.

Initially, Clarks will be distributed via multibrand retailers and retail corners. The brand’s men’s and women’s collections – Originals, Premium and Essentials – will feature in-store based on a pyramidal segmentation approach.

Besides the new entry with Clarks, 3A is currently distributing underwear brands such as Nike, Jordan, Calvin Klein, and Tommy Hilfiger, as well as footwear by Converse, Hurley, Ben Sherman, Crep Protect, Huggies Apparel and Lacoste kids.

The 3A deal has been announced at a special time for Clarks, which is celebrating its 200th anniversary this year. The company was founded in 1825, and has always retained a distinctive identity through legendary models like the Desert Boots, launched 75 years ago, and the Wallabees. 

In 2023, Clarks recorded a net loss of £37.72 million, with revenue of £1.17 billion. The brand will leverage the partnership with 3A to start growing again and consolidate its position on the Italian market.