Last month, Clarks announced it was opening its first ever Cloudsteppers store in the US… and it’s duly arrived, with the Corpus Christi, Texas, store marking the UK footwear-to-apparel retailer’s next chapter for its standalone lifestyle brand.
Cloudsteppers
It’s made its debut because UK-based Clarks says Cloudsteppers “has earned its reputation as America’s No.1 flip-flop brand for women, [citing Circana data], with over 25 million pairs of the iconic Breeze Sea sold globally”.
It’s all down to the “love for their signature ‘walk-on-air’ feel”, with Cloudsteppers products combining “lightweight comfort, dependable quality, and exceptional everyday value”.
It comes as a new 1,255 sq ft mall-based concept store with an immersive retail experience. The store’s choice of location, La Palmera, is “perfectly placed” in the beachside city “where laid-back comfort is part of everyday living”.
Designed as a “bright, welcoming space”, the store features Cloudsteppers’ first range of casual lifestyle essentials. With price points starting from $9.99, the range includes soft-touch T-shirts, hoodies, caps, bags and water bottles.
Previously focused on women’s styles, Cloudsteppers is also expanding into menswear. In the new year, it will stock a full men’s range – from sandals and sneakers to T-shirts, hoodies and more.
Peter Quirke, Clarks VP of Retail in the Americas, said: “Launching… as a standalone lifestyle concept is a major milestone for us. Cloudsteppers has really grown into its own in America.”
