A redesigned entrance and an immersive cultural experience set the stage for the new collaboration between the Copenhagen International Fashion Fair (CIFF) and Milan’s cult concept store 10 Corso Como.

At Copenhagen Fashion Week in January 2026, the event’s entrance will be completely reimagined to offer an immersive cultural experience curated by 10 Corso Como. The partnership will see the creation of an entrance space at CIFF that brings together fashion, design, beauty, publishing, and lifestyle, reflecting 10 Corso Como’s artistic vision. The space will showcase a selection of Scandinavian brands chosen by 10 Corso Como, alongside the 10 Corso Como Signature collection and a dedicated café experience, all reinterpreted through a Nordic lens.

“10 Corso Como has always been synonymous with dialogue between fashion, art, and culture,” says Sofie Dolva, director of CIFF (Copenhagen International Fashion Fair), Northern Europe’s leading trade platform for fashion and lifestyle. “Inaugurating CIFF 66 with their presence is both a statement and a celebration of creative exchange. This collaboration creates a bridge between Milan and Copenhagen, between tradition and innovation.”

For 10 Corso Como, the project is an extension of its longstanding commitment to cultural dissemination and cross-pollination. “The Scandinavian countries have a unique design language, and being able to present a selection of brands in line with 10 Corso Como’s vision allows us to initiate a new and stimulating dialogue,” says Tiziana Fausti, president of 10 Corso Como, a store founded in Milan in 1991 to promote the connection between fashion, design, art, and food.

10 Corso Como’s debut at CIFF is the first in a series of initiatives aimed at elevating cultural exchange and innovation in the industry, marking the beginning of a broader cultural partnership designed to lay the groundwork for an interdisciplinary programme that can continue beyond the January 2026 edition, the two organisations said in a joint statement.