Chinese exporters are heartened by lower US tariffs following a summit between leaders of the two economic superpowers Thursday, but say they’re still keen to hedge exposure to any future setbacks in bilateral trade ties.
Bloomberg
For buyers and sellers alike of consumer goods in the US, the risks of relying solely on China for production for everything from fast fashion to holiday ornaments have begun to outweigh the country’s edge as a low-cost production hub.
Even with the trade truce, US retailers aren’t likely to reconsider plans to move supply chains out of China and Chinese manufacturers are committed to expanding exports to markets beyond the US to limit their vulnerability.
“The tariff cut buys us more time,” said Huang Lun, sales manager at a Guangzhou-based retailer that sells underwear and yoga pants through online retailers including Amazon.com Inc., Shein Group Ltd. and PDD Holdings Inc.’s Temu.
While American buyers made up 80% of his company’s total annual sales last year, Huang’s firm initially sought to lower that dependence on the US to just 20% with growth in other markets. An unexpected surge of sales before tariffs kicked in upended that goal this year, but shifting away from the US is “the only way to reduce trade risks for the long term,” he said.
Chinese President Xi Jinping and US President Donald Trump announced the trade détente after their highly anticipated meeting in South Korea. As part of their agreement to ease tensions, the Associated Press reported Thursday the US agreed to lower tariffs on Chinese imports to 47%, down from 57% previously — and well below a threatened 157% levy.
While that’s higher than the rate US has levied on other Asian nations such as Vietnam at 20%, Chinese exporters say that production at home is more competitive due to China’s established manufacturing eco-system and skilled workers.
Several Chinese exporters Bloomberg News spoke with were optimistic the improved trade relations will result in an uptick in order flow between the world’s largest economies, bolstering profitability for businesses that have been squeezed by US tariffs of more than 50% in recent months on imports from China.
“We are going to get better deals with US clients,” said Andre Huang, a sales manager working for a firm selling household cleaning products like mops from Ningbo, an export base in eastern China.
The company’s expansion in the US has been stalled by the high tariffs imposed earlier in the year, but Huang noted things have started to brighten up lately amid growing expectations for a breakthrough at the Trump-Xi summit. He said more American clients showed up for a trade fair currently being held in Guangzhou than did for a similar event just a few months ago.
Yet the prospect of more business in the US no longer excites Chinese exporters as it once did. Many said they’ve learned their lessons from Trump’s trade brinkmanship and now realize they can’t rely solely on access to the world’s biggest consumer market.
The push into markets beyond the US already is evident in China’s trade data. The country is on track for a record $1.2 trillion trade surplus this year as shipments to Europe, Africa and other parts of Asia offset a slump in exports to the US.
At the same time, many buyers in the US have begun to rethink their dependence on a China-based sourcing strategy. They’re asking suppliers to set up manufacturing operations outside of China, even if it means higher costs and lower efficiencies in the near term.
For Lin Qian, who runs factories making toys in both the southern China boomtown of Shenzhen and in Vietnam, the lower US levies mean his Chinese factories will continue to handle the bulk of orders from US clients in the near term. But longer-term, he sees a shift away from China to steer clear of further disruption.
“Both us and our clients are clear the diversification pace won’t change as the China-US relationship is still tricky,” he said.
Establishing a production facility in nearby Vietnam is non-negotiable for a company that counts US toy brands for three-quarters of its revenue. Those clients, who Lin wouldn’t specify, threatened to stop placing orders altogether earlier this year unless he moved more production to the Southeast Asian country.
Production at Lin’s toymaking factory in Vietnam finally kicked off in September, three months later than expected. “Challenges are obvious.” he said, adding “we really have to leave our comfort zone.”
Having factories both at home and abroad has provided more of a sense of security for many China-based exporters.
“We’re no longer afraid of ups and downs in tariff rates,” said Barry Shan, whose company currently makes holiday ornaments for Walmart Inc. at its factory in eastern Chinese province Zhejiang. He will soon do the same at a new plant in Cambodia.
Even Chinese exporters who still want to maintain the US as their primary market, diversifying production outside of China is viewed as essential to staying competitive.
“Everybody is diversifying,” said Shanghai-based freight forwarder Keven Chen. “It’s now an industry consensus that US market can’t just rely on China’s supply chain, while Chinese manufacturers can’t merely count on the US market.”
Jean-Charles de Castelbajac will stage a mammoth retrospective in Toulouse, entitled ‘L’Imagination au pouvoir,’ or ‘Imagination at work,’ to be presented in the French city’s Les Abattoirs Museum.
Bettina Rheims, Ghislaine Thesmar, and dancers from the Ballet de l’Opéra de Paris, Spring-Summer 1982, “Homage to Comic Books” collection – Bettina Rheims / Adagp, Paris, 2025
This important compilation of fashion, accessories, design, collages, and fine art works by one of France’s great iconoclastic creators will be staged in Toulouse from December 12 to August 23, 2026.
The exhibition brings together nearly 300 works, including clothing, design objects, drawings, and photographs, retracing six decades of creation by a visionary artist who pioneered the breaking down of barriers between art, fashion, and popular culture.
Jean-Charles de Castelbajac and the paraments designed for the reopening of the Notre-Dame Cathedral in Paris, 2024 – Philippe Garcia
L’Imagination au pouvoir offers an immersive journey, punctuated by an original composition by Vladimir Cauchemar, and highlights the artist’s iconic collaborations—from Keith Haring to Robert Mapplethorpe, Lady Gaga to Malcolm McLaren—as well as de Castelbajac’s recent works created for Notre-Dame de Paris.
“Starting in 1980, I began using the primary colours red, blue, and yellow, the banners of pop culture, as well as logos, cartoons, and slogans, as a contemporary response to my passion for medieval heraldry and history. This limited colour palette became my signature, a stylistic imprint, a link between all my creative experiences, from my pop knitting work, the beginnings of streetwear, to sacred art at the 1997 World Youth Day and the reopening of Notre-Dame de Paris in 2024,” said 75-year-old Jean-Charles in a release, referring to the official vestments he created for the clergy for the reopening of the legendary cathedral. Examples of which feature in the retrospective.
“Elektrocute” fashion show, Autumn-Winter2007-2008 – Guy Marineau
Among the iconic images in the exhibition are his famed teddy bear coats from 1988, one of which was worn by Madonna; and the graphic sequined column-dress from 1985 that read, “Je suis toute nue en dessous,” in English: “I am fully naked underneath.”
It also features portraits by Oliviero Toscani of Andy Warhol and Vivienne Westwood wearing de Castelbajac creations. All the way to historic objects, from his multi-coloured rainbow moccasins for Weston to his collectors’ item Totem lamps.
It’s not just major UK shopping centres that are enjoying strong letting percentages. As part of its ongoing repositioning, Northern France’s Les 3 Fontaines has now fully pre-let 110,000 sq ft of outstanding retail space, operator Hammerson said.
Image: Hammerson
The final unit has been signed for a Nike store which will join Primark as anchor tenants when the new stores opens in 2027.
Located in Cergy, Val d’Oise, the Les 3 Fontaines destination comprises 1 million sq ft of prime retail space, including 350,000 sq ft added in 2022.
Between then and 2024, annual footfall has risen 15%, reaching 13 million annual visits. Growth continues, with year-on-year visitor numbers up a further 3.4% so far in 2025, Hammerson said.
Other recently-signed retail brands include Aroma-Zone, a leading natural beauty brand in France, while Inter-Actif, an official Apple Premium Partner, will also open next month.
Since the beginning of the year, 20 long-term leases have also been completed with €36 million (£31.60 million) in contracted rents.
The destination features 200 occupiers, including Sephora, Adidas, Mango, Footlocker, and Zara.
Grégoire Peureux, chief operating officer at Hammerson, commented: “Achieving 100% pre-letting for this latest repositioning epitomises our asset and leasing strategy. Our success is driven by creating attractive spaces that generate demand, broaden the appeal of our destinations, and grow rental income and value. With further openings and more leasing to come, our momentum continues.”
Growing your own business is a difficult art. This year, French premium lingerie label Livy is expected to top the €24 million mark in gross revenue, driven by rising organic sales and new store openings in France and abroad.
A look from Livy’s Signatures range – Livy
Livy’s strictly French success story in the high-end lingerie segment began in 2017 with founder Lisa Chavy, backed by the Etam and Vog groups. In order to bolster its development, last year Livy hired Julie Pellet, formerly head of growth, product marketing Southern Europe, at Meta, as managing director. Just under a year later, and even if Livy is still thriving, Pellet has stepped down from the post. “We’re still very much on the same wavelength, but I think it was a little early in the company’s trajectory to introduce a managing director role,” said Chavy. “I’m upgrading [Livy’s] staff’s skills, and we’re recruiting new heads of retail, wholesale and digital,” she added.
Livy has hired Audrey Azria, formerly in charge of retail for western Europe at British lingerie brand Agent Provocateur, a sign that Livy is planning to expand the footprint of its collections, which blend glam lingerie, ready-to-wear and chic lifestyle products. The new heads of digital and wholesale will be tasked with boosting Livy’s online business and forging relationships with new partners, notably with international department store chains.
Earlier this year, Livy carried out a funding round to support its expansion plans, and is now tweaking its market positioning to a more upmarket one than in its early days. It will also need to revamp its store fleet in order to fit with the new positioning. “We’ve closed the stores in Beaugrenelle and Passy in Paris, which were no longer consistent with our style. We’re now performing best [with stores] placed alongside those of luxury labels. We’ve opened in Monte Carlo and Nice, because our swimwear range is extremely successful. In Saint-Tropez, we increased our revenue by two and a half times over the previous year, and we’ve had good results in Marbella,” said Chavy.
In the same vein, Livy is set to open in the Alpine resort of Courchevel this winter, and is planning further expansion outside France, aiming to open a second store in London, and new stores in Milan and Rome.