Having entered Algeria in May 2020, Zippy has just opened its fourth store in the country, in Algiers, strengthening its presence on the African continent and advancing an international growth programme that is expected to take the Portuguese childrenswear and babycare brand into several new markets this year.
Façade of a Zippy store
Announcing the news on its LinkedIn page, Zippy stated that the new store is located in the Bab Ezzouar shoppingcentre, Algiers’ main mall, and highlighted the store’s promising start, which in its first week of trading “achieved very positive sales results, confirming the great potential of this strategic location.”
The expansion of the retail network in Algeria is just one of the pillars of Zippy’s international growth, particularly across the African continent. In 2025, the brand made its debut in Morocco and also opened a new store in Angola, expanding a store network that also includes points of sale in markets such as Mozambique, Mauritania, and Mauritius.
Upon entering Morocco, the company shared that its plans for 2026 involve not only “continuing growth in already consolidated markets,” but also entering more markets. This year, its collections are due to reach Serbia, Uzbekistan, and Kosovo.
Founded in 1996, Zippy currently operates an international network of around 70 points of sale in more than 50 countries, with operations in over 20 markets through franchising and active distribution in around 50 markets via wholesale.
In 2025, the brand was sold by Sonae, together with MO, to a consortium formed by Francisco Pimentel, MO’s CEO, and Oxy Capital’s Mercúrio Fund.
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