Entertainment
Charli D’Amelio Parts Ways With Family’s Company Amid Rumored Drama
Charli D’Amelio and her family have decided to end their business ties, amid rumors of drama between the influencer and her parents … TMZ has learned.
Sources with direct knowledge tell TMZ … Charli is no longer involved with Be Happy Snacks, the popcorn company launched by the D’Amelios in 2023.
Despite separating, Charli is still plastered all over the Be Happy website. Her sister, Dixie D’Amelio is currently promoting the brand on Instagram and TikTok, but Charli hasn’t plugged the product in more than a year.
Be Happy Snacks was launched under D’Amelio Brands, where Charli’s father, Marc D’Amelio, serves as CEO. Additional sources tell TMZ Heidi, Dixie and Marc are still involved with Be Happy.
We’re also told Charli’s exit from the brand was “a formal amicable separation from D’Amelio Brands and D’Amelio Family LLC that everyone agreed to at the time” … and the separation was negotiated by Charli’s business manager — who was hired by the family in 2020, but currently works exclusively for Charli — and her lawyer.
We’re told the separation started in March 2025 and was fully executed in November 2025, meaning Charli has very quietly been out of the snack biz for more than 6 months.
As TMZ previously reported … over the weekend Deuxmoi posted a tip that Charli and her parents, Marc and Heidi, were fighting over money issues.
Marc denied claims he moved money into an offshore account, and said Charli was being “manipulated.” He also claimed he has evidence backing up his side of the story.
“Over the last six years, we have remained silent and never addressed gossip but the time has come to set the record straight,” he said.
One source, connected to Marc and Heidi, claims they never had access to Charli’s bank accounts.
Charli hasn’t posted any photos with family recently, but was seen at Coachella last year with her sister.
We’ve reached out to Charli’s rep and a rep for the family … so far, no word back.