Charles Tyrwhitt is a big fan of sport – it’s previously had associations with American Football, English rugby, and English Premiership footfall – and now the premium menswear retailer is turning to cricket.
With the onset of the UK season, the retailer’s named former cricketer and popular commentator Stuart Broad as its latest brand ambassador.
The former England test cricketer has been signed to highlight the versatility of Charles Tyrwhitt’s bestselling linen range, with the spring/summer collection now including the widest range of colours and styles for the first time.
The range will introduce 100% linen polos in various styles with absorbent and quick drying-fabric “making them ideal for hot days out watching the cricket”, Charles Tyrwhitt said.
Joe Irons, chief sales and marketing officer of the firm, added: “We’ve been huge fans of [Broad] throughout his legendary cricket career and have loved watching his evolution into a modern role model.
“Aside from his many sporting legend credentials, Broad’s personal style aligns perfectly with our brand – he looks great in our clothes, and he perfectly embodies the values we stand for at Charles Tyrwhitt.”
At the end of 2024, Charles Tyrwhitt reached a retail milestone, opening its 50thstore in Southampton’s Westquay shopping centre, “reinforcing the brand’s global growth success and understanding of the brick-and-mortar landscape”. It’s part of the brand’s continuing run of openings within the UK and New York.
