Charles Tyrwhitt announced on Tuesday the opening of its latest New York City store, as the British shirtmaker expands its retail footprint in the Big Apple.

Located at 477 Madison Avenue, on the corner of 51st Street, the new Charles Tyrwhitt store spans 450 square feet store, framed with street-facing windows and two London telephone booth façades.

Inside, the store offers the London-based brand’s complete menswear range, including its signature collection of shirting in a variety of fits and colorways, formal and casual suiting, smart knitwear, 
and casualwear, plus footwear and accessories. 

The new New York store will serve as the brand’s official flagship in the U.S., marking the latest milestone in the its ongoing U.S. retail expansion, as well as strengthening its presence in the New York region.

“We are thrilled to officially open the doors to our new flagship store on Madison Avenue just steps away from where we debuted our very first New York location over 23 years ago,” said Joe Irons, chief sales and marketing officer at Charles Tyrwhitt.

“Since then, we’ve grown alongside our customers, and the response to the brand in New York has been so strong that we jumped at the opportunity to create a bigger and more impactful U.S. flagship home, adding to our four other thriving Manhattan stores.”

On November 12, locals are invited to Tyrwhitt Times, a morning event featuring complimentary coffee, exclusive offers, and the unveiling of the brand’s limited-edition newspaper, followed by the store’s grand opening party on November 19, featuring early access to Black Friday offers, a live DJ performance, refreshments, and light bites.

Today, Charles Tyrwhitt boasts 12 retail locations across the U.S., including stores across New York, New Jersey, Philadelphia, Washington D.C., and Chicago.

Earlier this year, the  brand strengthened its American presence via a sponsorship as a partner of the New York Yankees and the appointment of Yankees shortstop Anthony Volpe as the brand’s U.S. ambassador.