London’s Covent Garden always has a high-profile installation during the festive period with recent activations from Jo Malone, Max mara and Marc Jacobs. And this year’s big name is Chanel.
Chanel
For the first time, Chanel has designed “an enchanted and immersive installation” in Covent Garden, North Piazza. The light installation highlights the brand’s first flagship boutique presence in Covent Garden which opened over 10 years ago.
Within the installation, we’re told visitors can experience an “enchanted, festive moment influenced by the constellations and emblematic symbols of Chanel: the lion, wheat, camellia, comet, and pearls”.
All of this is “reimagined in a starry sky with an illuminated Nº5 bottle encased in a helix that will create a magical atmosphere in the piazza”.
It’s open until 28 December, excluding Christmas Day, and attractions will also include live music performances every hour starting at 2:00pm until 6:30pm on Thursdays, Fridays, and Saturdays.
Covent Garden is a key destination for both UK and international shoppers during the festive period with its giant Christmas tree, its street entertainers and its historic architecture giving the Piazza extra allure at this time of year in particular.
And with its large weighting of beauty boutiques, it’s also a major destination for beauty shoppers.
