The house of Chanel has named Grammy nominated star Gracie Abrams as its latest ambassador, as well as appointing her as the new muse of its Coco Crush collection.

 
Abrams’ “distinctive attitude and natural assurance perfectly embodies the spirit of Coco Crush,” said Chanel in a release on Monday. Her debut campaign with the Paris based luxury brand will be revealed next Tuesday, January 13, 2026.
 
The Coco Crush jewellery collection by Chanel is inspired by quilting, an iconic motif of the house since 1955. It includes
rings, bracelets, necklaces, and earrings in beige, yellow, or white gold, with or without diamonds.

Abrams is a Grammy feted singer-songwriter, whose debut singles and EPs in 2019 and 2020 heralded her as a major new talent.
 
Her first EP Minor (2020), followed by This Is What It Feels Like (2021), established her bedroom pop style with an intimate and authentic feel. By 2023, she had released her debut album, Good Riddance, and received the coveted nomination for Best New Artist at the 66th Annual Grammy Awards.
 
The following year came the launch of her sophomore album, The Secret of Us and the deluxe version which included her highest charting song to date, titled That’s So True.
 
LA-born Gracie Abrams is the daughter of J.J. Abrams, an American filmmaker and composer whose films have grossed over $4 billion worldwide, making him the 10th highest-grossing film director of all time.

Abrams’ appointment as a Chanel ambassador means she joins a rarefied group of modern icons that currently includes Lupita Nyong’o, Riley Keough, Margaret Qualley, Tilda Swinton, Penélope Cruz, and Lily-Rose Depp among others.