Chanel continues to strengthen its presence in Italian manufacturing. Over the years, the French house has acquired several Italian footwear and leather goods manufacturers, including Ballin, Mabi International, Roveda, and Gensi Group, while also taking stakes in key players across the fashion supply chain. Today, the maison announced the acquisition of a majority stake in Grey Mer, its long-standing footwear production partner.
Chanel acquires a majority stake in Italian footwear specialist, Grey Mer. – greymer.it
“Chanel confirms the acquisition of a majority stake in Grey Mer. The two companies have collaborated for 13 years, producing footwear for collections designed by the Chanel Studio,” read the statement sent by the maison to FashionNetwork.com. “Since its founding nearly 45 years ago by the Alessandri family, Grey Mer has cultivated exceptional craftsmanship and continuously evolved to meet the demands of its clients. Faced with the need to secure its production capacity, Chanel naturally chose to strengthen its partnership with this trusted manufacturer, marking a new chapter in its history.”
The financial details of the transaction have not been disclosed. However, as confirmed to FashionNetwork.com by Grey Mer’s management, Chanel has acquired 70% of the company’s capital, while the remaining 30% remains with the founding Alessandri family.
Founded in 1980 in San Mauro Pascoli (FC) by Luciano Alessandri, the company is now led by his daughter Perla, who serves as CEO. Her sisters, Margherita and Antonia, oversee production and communications, respectively.
In 2023, Grey Mer, which employs around 100 people, recorded a turnover of €34 million.
