American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion.
Champion launches global campaign featuring The Kid Laroi, Romeo Beckham and more. – Champion
Dubbed “Champions for Champion”, the campaign introduces a lineup of influential voices across sport, style, music, and advocacy.
It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They’re joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen.
The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion’s aesthetic and ethos.
“Champion’s identity is rooted in cultural leadership,” said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand’s owner.
“By partnering with talent who are redefining excellence in their fields, we’re reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.”
The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion’s owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
