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CFOs are central to AI mindset shift, says Google veteran

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Good morning. When I was in Chicago earlier this week, talent and AI were on the agenda.

At Fortune’s CFO Collaborative dinner on Wednesday night, sponsored by Deloitte, Ted Souder—CEO and co-founder of Quoin, a startup developing AI-powered infrastructure for private capital markets—drew on his decades-long career, including more than 20 years at Google and his role in founding the Google CFO Forum, to share his perspective on AI’s impact across organizations.

Now an adviser to startups and venture capital funds on AI and business transformation, Souder spoke with Fortune’s Diane Brady before an audience of leading CFOs from Chicago and beyond, sharing observations from his global travels. Everywhere he goes, he finds businesses asking similar questions: How do we implement AI? How do we measure ROI? What does it mean for our workforce? And how do we build strategies for long-term success?

Whether at intimate gatherings or major summits, one thing stands out: no company feels far ahead or behind in its AI journey. “We’re all in this unknown together,” Souder said. He noted that this shared sense of challenge makes events like these invaluable for learning and connection—even as competitive pressures lead some leaders to withhold lessons or setbacks.

“For many businesses, if they have big AI wins, they don’t necessarily want to share them—perhaps because it’s a competitive advantage,” he said. “And if they’re not having AI wins, they don’t really want to share that either. So we’re all in the same boat.”

Why success requires a long-term vision

AI will impact every job, industry, and country, Souder told the CFOs. “We need to start thinking about how we’re embracing this today,” he explained. “We can’t wait and see how this pans out.” He cautioned against postponing AI initiatives simply because other projects take priority.

Souder emphasized that effective AI adoption demands collaboration across the C-suite. “This is a mindset shift,” he said. “This isn’t a tech project. This isn’t an ERP implementation.” 

Finance chiefs have unique visibility across the organization; CFOs can be central to driving an AI “mindset shift,” Souder said. He added that C-suite leaders—including CMOs, CIOs, and CEOs—should break down silos and work together.

To foster real change, Souder recommends that leaders visibly commit to AI, set clear policies, allocate resources, and focus on talent by investing in workforce training. He suggested practices such as tying AI proficiency to performance reviews, which help connect employee development to organizational transformation.

Souder also advocated forming AI councils or “tiger teams” to oversee strategy, implementation, and governance—including privacy and ethics. With the right structures, companies can create a culture of experimentation and learning, rather than expecting overnight success, he said.

Success with AI adoption, Souder said, requires a willingness to embrace incremental impact and “shake out some of the bad decisions.” Boards, he added, must get comfortable with long-term visions, not just quarterly results or instant ROI. “From the CFO perspective, having that board exposure is really important,” Souder said.

Sheryl Estrada
sheryl.estrada@fortune.com

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Fortune 500 Power Moves

Todd Cunfer was appointed EVP and CFO of The Campbell’s Company (No. 425), effective Oct. 20. Cunfer succeeds Carrie Anderson, who is leaving the company to pursue new opportunities. Cunfer brings over 25 years of experience. He joins Campbell’s from Freshpet, where he served as CFO since 2022. Before that, he was CFO at Simply Good Foods Company, a nutritional foods and snacking products company. Previously, Cunfer spent over 20 years in senior finance roles at The Hershey Company, including VP of international finance, VP of global supply chain finance and VP of North America finance.

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts—see the most recent edition

More notable moves

Brent Wahl, CFO of NextDecade Corporation (Nasdaq: NEXT), has resigned from his position, effective Oct. 20. The company has appointed Mike Mott, SVP of enterprise transformation, as interim CFO. Wahl is leaving NextDecade to join a digital infrastructure company, and he has agreed to serve in a consultant capacity through Dec. 31, 2025. The company will initiate a search process to find a permanent successor.

Mark Schmitz was appointed CFO of Deep Fission, Inc., a nuclear energy company. Schmitz brings more than 40 years of global finance leadership experience. He has served as CFO for companies, including Goodyear, Itron, Plug Power, and Alghanim Industries, and has held senior finance positions in China, Brazil, the U.K., and the Middle East.

Big Deal

The startup Zip’s inaugural “State of Spend” report finds that 75% of companies now factor AI into hiring decisions, with 17% requiring proof that AI cannot perform the role before approving new positions.

Technology spending is increasing despite workforce reductions, with 37% of organizations planning to add new vendors—particularly for AI tools. The data is based on a global survey of 1,030 C-suite and senior decision-makers who control corporate spending across procurement, finance, IT, and operations.

“For the first time in history, companies are looking at everything through the lens of AI,” according to Nick Heinzmann, head of research at Zip.

AI fluency topped the list of most valued skills in new hires, with 56% of those surveyed placing it above all other skills, followed by data analysis at 43%, according to the report.

Going deeper

“Battle over Elon Musk’s trillionaire pay package builds as pension funds face off against Tesla” is a Fortune report by Amanda Gerut.

From the report: “Tesla is weeks away from a monumental shareholder vote on CEO Elon Musk’s potential $1 trillion pay package at its annual investor meeting, and the EV-maker is pulling out all the stops to push the measure through. 

Last year, Tesla rallied thousands of mom-and-pop retail investors to vote their shares of stock in favor of Musk’s billions in pay. Now, Tesla is teeing up retail holders for another vote on Nov. 6 that would set Musk on the path to becoming the world’s first trillionaire by granting him up to 12% of Tesla’s outstanding shares divided into 12 tranches through a restricted stock grant.”  You can read the complete report here.

Overheard

“I’m envious of the current generation of 20-year-old dropouts, because the amount of stuff you can build… the opportunity space is so incredibly wide.”

—OpenAI CEO Sam Altman told Rowan Cheung during an interview at the DevDay conference on Monday, Fortune reported. Altman said he envies Gen Z college dropouts, as he hasn’t had a “real chunk of free mental space” in the past couple of years to think about what he’d build now. “But I know that there would be a lot of cool stuff to build,” he added.



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Procurement execs often don’t understand the value of good design, experts say

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Behind every intricately designed hotel or restaurant is a symbiotic collaboration between designer and maker.

But in reality, firms want to build more with less—and even though visions are created by designers, they don’t always get to see them to fruition. Instead, intermediaries may be placed in charge of procurements and overseeing the financial costs of executing designs.

“The process is not often as linear as we [designers] would like it to be, and at times we even get slightly cut out, and something comes out on the other side that wasn’t really what we were expecting,” said Tina Norden, a partner and principal at design firm Conran and Partners, at the Fortune Brainstorm Design forum in Macau on Dec. 2.

“To have a better quality product, communication is very much needed,” added Daisuke Hironaka, the CEO of Stellar Works, a furniture company based in Shanghai. 

Yet those tasked with procurement are often “money people” who may not value good design—instead forsaking it to cut costs. More education on the business value of quality design is needed, Norden argued.

When one builds something, she said, there are both capital investment and a lifecycle cost. “If you’re spending a bit more money on good quality furniture, flooring, whatever it might be, arguably, it should last a lot longer, and so it’s much better value.”

Investing in well-designed products is also better for the environment, Norden added, as they don’t have to be replaced as quickly.

Attempts to cut costs may also backfire in the long run, said Hironaka, as business owners may have to foot higher maintenance bills if products are of poor design and make.

AI in interior and furniture design

Though designers have largely been slow adopters of AI, some luminaries like Daisuke are attempting to integrate it into their team’s workflow.

AI can help accelerate the process of designing bespoke furniture, Daisuke explained, especially for large-scale projects like hotels. 

A team may take a month to 45 days to create drawings for 200 pieces of custom-made furniture, the designer said, but AI can speed up this process. “We designed a lot in the past, and if AI can use these archives, study [them] and help to do the engineering, that makes it more helpful for designers.” 

Yet designers can rest easy as AI won’t ever be able to replace the human touch they bring, Norden said. 

“There is something about the human touch, and about understanding how we like to use our spaces, how we enjoy space, how we perceive spaces, that will always be there—but AI should be something that can assist us [in] getting to that point quicker.”

She added that creatives can instead view AI as a tool for tasks that are time-consuming but “don’t need ultimate creativity,” like researching and three-dimensionalizing designs.

“As designers, we like to procrastinate and think about things for a very long time to get them just right, [but] we can get some help in doing things faster.”



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Binance has been proudly nomadic for years. A new announcement suggests it’s chosen an HQ

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For years, Binance has dodged questions about where it plans to establish a corporate headquarters. On Monday, the world’s largest crypto exchange made an announcement that indicates it has chosen a location: Abu Dhabi, the capital of the United Arab Emirates.

In its announcement, Binance reported that it has secured three global financial licenses within Abu Dhabi Global Market, a special economic zone inside the Emirati city. The licenses regulate three different prongs of the exchange’s business: its exchange, clearinghouse, and broker dealer services. The three regulated entities are named Nest Exchange Limited, Nest Clearing and Custody Limited, and Nest Trading Limited, respectively.

Richard Teng, the co-CEO of Binance, declined to say whether Abu Dhabi is now Binance’s global headquarters. “But for all intents and purposes, if you look at the regulatory sphere, I think the global regulators are more concerned of where we are regulated on a global basis,” he said, adding that Abu Dhabi Global Market is where his crypto exchange’s “global platform” will be governed.

A company spokesperson declined to add more to Teng’s comments, but did not deny Fortune’s assertion that Binance appears to have chosen Abu Dhabai as its headquarters.

Corporate governance

The Abu Dhabi announcement suggests that Binance, which has for years taken pride in branding itself as a company with no fixed location, is bowing to the practical considerations that go with being a major financial firm—and the corporate governance obligations that entails.

When Changpeng Zhao, the cofounder and former CEO of Binance, launched the company in 2017, he initially established the exchange in Hong Kong. But, weeks after he registered Binance in the city, China banned cryptocurrency trading, and Zhao moved his nascent trading platform. Binance has since been itinerant. “Wherever I sit is going to be the Binance office,” Zhao said in 2020.

The location of a company’s headquarters impacts its tax obligations and what regulations it needs to follow. In 2023, after Binance reached a landmark $4.3 billion settlement with the U.S. Department of Justice, Zhao stepped down as CEO and pleaded guilty to failing to implement an effective anti-money laundering program.

Teng took over and promised to implement the corporate structures—like a board of directors—that are the norm for companies of Binance’s size. Teng, who now shares the CEO role with the newly appointed Yi He, oversaw the appointment of Binance’s first board in April 2024. And he’s repeatedly telegraphed that his crypto exchange is focused on regulatory compliance.

Binance already has a strong footprint in the Emirates. It has a crypto license in Dubai, received a $2 billion investment from an Emirati venture fund in March, and, that same month, said it employed 1,000 employees in the country. 



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Leaders in Congress outperform rank-and-file lawmakers on stock trades by up to 47% a year

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Stocks held by members of Congress have been beating the S&P 500 lately, but there’s a subset of lawmakers who crush their peers: leadership.

According to a recent working paper for the National Bureau of Economic Research, congressional leaders outperform back benchers by up to 47% a year.

Shang-Jin Wei from Columbia University and Columbia Business School along with Yifan Zhou from Xi’an Jiaotong-Liverpool University looked at lawmakers who ascended to leadership posts, such as Speaker of the House as well as House and Senate floor leaders, whips, and conference/caucus chairs.

Between 1995 and 2021, there were 20 such leaders who made stock trades before and after rising to their posts. Wei and Zhou observed that lawmakers underperformed benchmarks before becoming leaders, then everything suddenly changed.

“Importantly, whilst we observe a huge improvement in leaders’ trading performance as they ascend to leadership roles, the matched ‘regular’ members’ stock trading performance does not improve much,” they wrote.

Leadership’s stock market edge stems in part from their ability to set the regulatory or legislation agenda, such as deciding if and when a particular bill will be put to a vote. Setting the agenda also gives leaders advanced knowledge of when certain actions will take place.

In fact, Wei and Zhou found that leaders demonstrate much better returns on stock trades that are made when their party controls their chamber.

In addition, being a leader also increases access to non-public information. The researchers said that while companies are reluctant to share such insider knowledge, they may prioritize revealing it to leaders over rank-and-file lawmakers.

Leaders earn higher returns on companies that contribute to their campaigns or are headquartered in their states, which Wei and Zhou said could be attributable to “privileged access to firm-specific information.”

The upper echelon also influences how other members of Congress vote, and the paper found that a leader’s party is much more likely to vote for bills that help firms whose stocks the leader held, or vote against bills that harmed them. And stocks owned by leadership tend to see increases in federal contract awards, especially sole-source contracts, over the following one to two years.

“These results suggest that congressional leaders may not only trade on privileged knowledge, but also shape policy outcomes to enrich themselves,” Wei and Zhou wrote.

Stock trades by congressional leaders are even predictive, forecasting higher occurrences of positive or negative corporate news over the following year, they added. In particular, stock sales predict the number of hearings and regulatory actions over the coming year, though purchases don’t.

Investors have long suspected that Washington has a special advantage on Wall Street. That’s given rise to more ETFs with political themes, including funds that track portfolios belonging to Democrats and Republicans in Congress.

And Paul Pelosi, former House Speaker Nancy Pelosi’s husband, even has a cult following among some investors who mimic his stock moves.

Congress has tried to crack down on members’ stock holdings. The STOCK Act of 2012 requires more timely disclosures, but some lawmakers want to ban trading completely.

A bipartisan group of House members is pushing legislation that would prohibit members of Congress, their spouses, dependent children, and trustees from trading individual stocks, commodities, or futures.

And this past week, a discharge petition was put forth that would force a vote in the House if it gets enough signatures.

“If leadership wants to put forward a bill that would actually do that and end the corruption, we’re all for it,” said Rep. Anna Paulina Luna, R-Fla., on social media on Tuesday. “But we’re tired of the partisan games. This is the most bipartisan bipartisan thing in U.S. history, and it’s time that the House of Representatives listens to the American people.”



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