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CEO spends 1.83 million Amex points to pay surprise tariff bill

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When a tariff bill for almost $11,000 arrived without warning, Robert Keeley reached for one of his last financial lifelines and cashed in 1.83 million American Express reward points to pay it.

“It’s like a needle pin holding back a crack in the dam,” said Keeley, who runs Keeley Electronics, a guitar-pedal manufacturer with 35 employees in Oklahoma City.

Keeley’s scramble is part of a broader reckoning for America’s smaller businesses, which are being whipsawed by volatile trade policies. Another blow could land on July 9, the deadline President Donald Trump has imposed on other countries to secure trade deals with the U.S. to avoid higher tariffs.

The stakes are especially high for manufacturers with fewer than 100 employees, which account for 93% of the roughly 240,000 U.S. industrial firms. Unlike global conglomerates, these companies often lack the cash reserves, lobbying muscle or supply-chain flexibility to absorb steep tariff hikes or pivot production.

Among those feeling the pressure are a tight-knit group of guitar-pedal manufacturers like Keeley, who run boutique businesses that build the stomp boxes that shape the sound of music. The niche industry offers a window into the economic toll of tariff whiplash on smaller firms.

Painful Twist

To survive, pedal builders are doing something unusual in a competitive business: turning to one another for help.

The alliance was started by Julie Robbins, 46, chief executive officer of EarthQuaker Devices in Akron, Ohio. To avoid layoffs among her 35 workers, Robbins tapped the company’s credit line. But she fears that strategy won’t hold and is considering moving some production overseas — a painful twist, given the tariffs were meant to bring jobs home.

Trump, speaking last week at the NATO summit in The Hague, said the levies are spurring manufacturers to reshore production. “Factories are being built because they don’t want to pay the tariffs,” he said. And some large companies have promised to invest in domestic manufacturing. Apple Inc. alone plans to spend more than $500 billion in the U.S. over the next four years. 

But small manufacturers tend not to have the deep pockets or flexibility needed to rebuild supply chains. Many, like EarthQuaker, rely on imported components. The company sources circuit boards, resistors and transistors from China for pedals used by bands including the Black Keys and Guided By Voices.

Read More: Trump Says He Doesn’t Expect to Extend July 9 Tariff Deadline

In early May, as tariff rates spiked, nearly 50 people joined the second meeting of the Pedal Builders Support Group, double the turnout of its inaugural call. The rules were clear: no talk of pricing or anything that could be considered collusion. One participant joked that the group sounded like a mini-OPEC.

“OPEC jokes are fine,” Robbins quipped.

The guest speaker that day was Shawn Phetteplace, campaigns director at Main Street Alliance, a lobbying group for small-business owners. He described how Trump’s first-term trade team included some moderate voices. Today’s administration, he said, is “much more kind of economically nationalist.”

Funds Gone

Soon, the conversation turned personal.

Jon Cusack, 55, runs a pedal manufacturer in Holland, Michigan, that builds delay, reverb and other stomp boxes for his brands and other firms. He said he spent $200,000 on inventory before tariffs took effect, draining his savings.

“I’ve gotten to the point where my slush funds are all gone, and I still am facing several tariff bills coming up,” said Cusack, whose 30-person company had revenue of $3.9 million last year. “Can we survive three months, six months, you know, a year? My next step is to mortgage the house, and I really don’t want to do that.”

It’s unusual for rivals to share their struggles with one another, but members of the support group are all dealing with the same problem and are part of a tight-knit community, said Zoom participant Josh Scott, who owns Kansas City-based JHS Pedals. He employs 42 workers and had about $10 million of revenue last year. 

Scott, 43, who also runs a YouTube channel popular with guitar players, has used his platform to explain how tariffs work. He wrote a recent Substack post reminding consumers that “American businesses pay the tariff” — a cost that eventually gets passed along to customers.

In mid-May, Robbins traveled to Washington to testify before the U.S. Senate Committee on Small Business and Entrepreneurship, telling lawmakers that “without immediate relief from the tariffs and ensuing trade war, U.S. manufacturing companies like mine will not survive the summer.” She founded EarthQuaker with her husband, musician Jamie Stillman, in 2004.

She told the committee that before this year’s tariffs she bought blank printed circuit boards from China for $1.40 each, compared with $20.70 to $31.19 for domestic alternatives. 

“That is not a viable option and would push our prices up far beyond what the market will bear,” she said. “And that is just one of the components that we use.”

Read More: Trump Tariffs Aimed at Reviving Manufacturing Are Doing Opposite

During the Pedal Builders Support Group’s next Zoom meeting, EveAnna Manley, president of Manley Laboratories Inc., shared her own cost-cutting tactics. Her Chino, California, company makes pre-amplifiers, equalizers, microphones and other equipment for recording studios.

“We put all our employees down to 30 hours a week, and that’s the baseline they can stay at and still keep their health care,” said Manley, 56. With the factory now only open Monday to Wednesday instead of five days a week “we can save a few dollars on air conditioning,” she said.

Keeley shared his own story in the group’s message thread, explaining how he used Amex credit-card points to pay May and June tariff bills totaling $10,987.48 on circuit boards from Golden Shine Electronics (Weng Yuan) Co. in China and other imported components shipped via DHL.

“I wanted to share the only ‘play’ I had in combating the tariffs,” Keeley, 55, wrote the group in mid-June.

Read More: Maker of Nirvana’s Guitar Sound Copes With Trump’s Tariff Chaos

At a follow-up Zoom meeting the next week, frustrations boiled over. For nearly two hours, participants exchanged ideas on how to raise awareness about the impact of tariffs on small U.S. manufacturers.

“They are just convinced that we can just start building transistors and resistors and inductors and capacitors,” Cusack said. “I’m supposed to be able to become an expert in every single one of those fields and manufacture all of my own products? They don’t understand what it takes to do all of that.”

Robbins agreed that the perception gap has made it harder to get traction with lawmakers and the public.

“I don’t think any of us are willing to go down without a fight,” she said. “And I think we all view this as, you know, a threat to our survival.”



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Hero bystander who tackled Bondi gunman praised by Trump, Ackman

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A bystander who rushed and disarmed one of the Bondi Beach attackers has won praise from leaders around the world, including US President Donald Trump and hedge fund billionaire Bill Ackman, who announced a reward program for community heroes.

Extraordinary footage of the civilian’s actions began circulating on social media on Sunday, shortly after two men, later identified as a father and son, started shooting into a crowd gathered to celebrate the first day of Hanukkah. The massacre has left at least 16 people dead in the worst terrorist attack in Australia’s history. 

Read More: Sixteen People Killed in Bondi Beach Hanukkah Terror Attack 

In the mobile-phone video, which has not been verified by Bloomberg News, one of the attackers is standing near a tree and firing. A few meters away, a crouched man emerges from behind a parked car. He grabs the shooter from behind and wrestles the weapon from his hands. Local media named the bystander as Ahmed el Ahmed, a 43-year-old father-of-two from south Sydney. He was shot twice and is being treated in the hospital, according to reports.

He was also soon lauded for his feat. Trump said at the White House that Ahmed had saved many lives and expressed “great respect” for him. In Sydney, New South Wales Premier Chris Minns went further, describing Ahmed’s wrestle with the shooter as “the most unbelievable scene I’ve ever seen.”

“That man is a genuine hero and I’ve got no doubt there are many, many people alive tonight as a result of his bravery,” Minns said at a press conference late Sunday.

Australian Prime Minister Anthony Albanese also praised Ahmed, and other bystanders who helped treat victims in the immediate aftermath of the shooting. 

“People rushing towards danger to show the best of the Australian character,” Albanese told reporters Monday. “That’s who we are, people who stand up for our values.” 

Pershing Square Capital Management’s founder Ackman called Ahmed  “a brave hero” and said his hedge fund firm would establish a reward program for people who had carried out similar acts.

The top donor to a gofundme page set up for the “hero” who tackled the shooter is listed as William Ackman, who gave $99,999. More than $170,000 has been raised so far. 

Salesforce Inc. Founder and Chief Executive Officer Marc Benioff also expressed his gratitude for Ahmed in a post on X.



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A ‘new era’ in the housing market is about to begin as affordability finally improves

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Next year should mark a shift in the housing market after years of largely being frozen in place, according to Mike Simonsen, chief economist at top residential real estate brokerage Compass.

Home sales flatlined amid unaffordable conditions after rising demand collided with tepid supply growth, pushing up home prices. Would-be buyers became so discouraged that demand cooled and remains slow.

Prices are now becoming more favorable for house hunters, a trend that should continue in 2026 and change the narrative in the housing market.

“In the next era, that story flips. So sales are starting to move higher, but prices are capped or maybe down. Incomes are rising faster than prices, and so affordability improves for the first time in a bunch of years,” Simonsen told CNBC on Friday. “It’s not a dramatic improvement, but it’s the start of the new era.” 

His view echoes a recent report from Redfin, which also cited stronger income and weaker homes prices as it predicted a “Great Housing Reset” in 2026.

In addition to potential buyers giving up on finding an affordable home, sellers have been giving up on finding someone willing to buy at the price they want.

As a result, the number of homes that were withdrawn from the market jumped this year. In June, these so-called delistings shot up 47% from a year earlier.

Simonsen said listing withdrawals tend to be owner-occupied homes, meaning they could be latent demand as well as supply. That’s because two transactions would be needed: owners want to buy a new home but must sell their current one.

“In an environment where conditions improve a little bit, we actually estimate that that’s a representation of shadow demand—people that want to move, people that have delayed moves for maybe four years now,” he said, adding that there are about 150,000 such homeowners.

His housing market outlook for a new era of improving affordability doesn’t depend on a steep drop in mortgage rates. In fact, a plunge might spur so much demand that prices would overheat.

Simonsen expects rates to stay in the low-6% range, allowing sales to grow while also keeping home prices in check as more inventory comes on the market.

The price environment is already showing auspicious signs for prospective buyers. More than half of U.S. homes have dropped in value over the last year, but homeowners can still sell with a net gain as values are up a median 67% since their home’s last sale, accordion to data from Zillow.

And a separate report fromZillow found that homebuyers are getting record-high discounts. While the typical individual discount remains $10,000, desperate sellers are increasingly offering multiple reductions as muted demand leaves homes on the market for longer. As a result, the cumulative price cut in October hit $25,000.

“Most homeowners have seen their home values soar over the past several years, which gives them the flexibility for a price cut or two while still walking away with a profit,” Zillow Senior Economist Kara Ng said in a statement last month. “These discounts are bringing more listings in line with buyers’ budgets, and helping fuel the most active fall housing market in three years. Patient buyers are reaping the rewards as the market continues to rebalance.”



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Attacker who killed US troops in Syria was a recent recruit to security forces

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A man who carried out an attack in Syria that killed three U.S. citizens had joined Syria’s internal security forces as a base security guard two months earlier and was recently reassigned amid suspicions that he might be affiliated with the Islamic State group, a Syrian official told The Associated Press Sunday.

The attack Saturday in the Syrian desert near the historic city of Palmyra killed two U.S. service members and one American civilian and wounded three others. It also wounded three members of the Syrian security forces who clashed with the gunman, interior ministry spokesperson Nour al-Din al-Baba said.

Al-Baba said that Syria’s new authorities had faced shortages in security personnel and had to recruit rapidly after the unexpected success of a rebel offensive last year that intended to capture the northern city of Aleppo but ended up overthrowing the government of former President Bashar Assad.

“We were shocked that in 11 days we took all of Syria and that put a huge responsibility in front of us from the security and administration sides,” he said.

The attacker was among 5,000 members who recently joined a new division in the internal security forces formed in the desert region known as the Badiya, one of the places where remnants of the Islamic State extremist group have remained active.

Attacker had raised suspicions

Al-Baba said the internal security forces’ leadership had recently become suspicious that there was an infiltrator leaking information to IS and began evaluating all members in the Badiya area.

The probe raised suspicions last week about the man who later carried out the attack, but officials decided to continue monitoring him for a few days to try to determine if he was an active member of IS and to identify the network he was communicating with if so, al-Baba said. He did not name the attacker.

At the same time, as a “precautionary measure,” he said, the man was reassigned to guard equipment at the base at a location where he would be farther from the leadership and from any patrols by U.S.-led coalition forces.

On Saturday, the man stormed a meeting between U.S. and Syrian security officials who were having lunch together and opened fire after clashing with Syrian guards, al-Baba said. The attacker was shot and killed at the scene.

Al-Baba acknowledged that the incident was “a major security breach” but said that in the year since Assad’s fall “there have been many more successes than failures” by security forces.

In the wake of the shooting, he said, the Syrian army and internal security forces “launched wide-ranging sweeps of the Badiya region” and broke up a number of alleged IS cells. The interior ministry said in a statement later that five suspects were arrested in the city of Palmyra.

A delicate partnership

The incident comes at a delicate time as the U.S. military is expanding its cooperation with Syrian security forces.

The U.S. has had forces on the ground in Syria for over a decade, with a stated mission of fighting IS, with about 900 troops present there today.

Before Assad’s ouster, Washington had no diplomatic relations with Damascus and the U.S. military did not work directly with the Syrian army. Its main partner at the time was the Kurdish-led Syrian Democratic Forces in the country’s northeast.

That has changed over the past year. Ties have warmed between the administrations of U.S. President Donald Trump and Syrian interim President Ahmad al-Sharaa, the former leader of an Islamist insurgent group Hayat Tahrir al-Sham that used to be listed by Washington as a terrorist organization.

In November, al-Sharaa became the first Syrian president to visit Washington since the country’s independence in 1946. During his visit, Syria announced its entry into the global coalition against the Islamic State, joining 89 other countries that have committed to combating the group.

U.S. officials have vowed retaliation against IS for the attack but have not publicly commented on the fact that the shooter was a member of the Syrian security forces.

Critics of the new Syrian authorities have pointed to Saturday’s attack as evidence that the security forces are deeply infiltrated by IS and are an unreliable partner.

Mouaz Moustafa, executive director of the Syrian Emergency Task Force, an advocacy group that seeks to build closer relations between Washington and Damascus, said that is unfair.

Despite both having Islamist roots, HTS and IS were enemies and often clashed over the past decade.

Among former members of HTS and allied groups, Moustafa, said, “It’s a fact that even those who carry the most fundamentalist of beliefs, the most conservative within the fighters, have a vehement hatred of ISIS.”

“The coalition between the United States and Syria is the most important partnership in the global fight against ISIS because only Syria has the expertise and experience to deal with this,” he said.

Later Sunday, Syria’s state-run news agency SANA reported that four members of the internal security forces were killed and a fifth was wounded after gunmen opened fire on them in the city of Maarat al-Numan in Idlib province.

It was not immediately clear who the gunmen were or whether the attack was linked to the Saturday’s shooting.



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