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Centrist group backs Luis Salazar in HD 64

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Democrat Luis Salazar has earned support from the Hillsborough Society, a centrist group that attracts and supports political candidates, in his bid for Florida House District 64.

Salazar, a Navy veteran and community advocate, is the current President of the Hillsborough County Democratic Party’s LGBTQ+ Caucus.

“Rarely do we see a candidate so perfectly suited to represent a district,” Hillsborough Society board member Stephen Shaiken said of the group’s support.

The Hillsborough Society touts itself as a truly centrist organization that does not follow one party line. The support from such a group could go a long way in a district currently represented by a Republican, but that elected a Democrat. Salazar is running to replace term-limited Republican Rep. Susan Valdés.

As an open race, HD 64 will likely garner a lot of attention. Valdés shocked Democrats last December when she announced she was switching political parties, saying the party was ignoring her. However, the move came less than a week after Valdés lost a bid to chair the Hillsborough County Democratic Party.

The district has a voter advantage for Democrats, who hold more than 37% of the electorate. Republican voters, meanwhile, account for nearly 29% of the district’s voters, according to the most recent L2 voter data.

“Service, teamwork, and putting people first are values I carry with me every day,” Salazar said of the endorsement, adding that “together we can bring meaningful progress to District 64.”

Originally from California and raised in Arizona, Salazar is a first-generation college graduate who is fluent in English and Spanish.

Salazar works in media and public engagement and has worked on various campaigns and initiatives promoting equality, equal representation and voter participation, in addition to his work on LGBTQ+ and Latino voter engagement and coalition building.

Salazar’s campaign platform includes expanding economic opportunity, strengthening public schools, defending reproductive freedom, supporting military families and veterans, and ensuring that hardworking Floridians can afford to live in the communities they serve.

He so far faces one other Democrat, former Tampa City Council member Mike Suarez.



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Matt McCullough joins race to replace Matt Carlucci on Jacksonville City Council

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A third candidate has joined the race in Jacksonville City Council at-large Group 4 to replace term-limited Matt Carlucci.

“After thoughtful discussions and with the support of my family, I am excited to officially announce my candidacy,” Matt McCullough said in a statement announcing his bid.

McCullough, a former Navy pilot who flew during the global war on terror in Operations Iraqi Freedom, Enduring Freedom and Active Endeavor, and has received two Air Medals, Navy Commendation Medals, a Meritorious Service Medal, and recognition as both Combat Aircrew of the Year and Pilot of the Year.

He currently is North Florida’s Navy Emergency Preparedness Liaison Officer, and believes that his military background is a unique value-add as he enters politics.

“As a veteran, I know what leadership and delivering results looks like. Jacksonville deserves a city government that works to put our residents first, keeps our neighborhoods safe, and invests responsibly in our future,” McCullough said. “I’ve had the honor of wearing our nation’s uniform and lead under pressure. I am ready to bring that leadership to City Hall on day one and continue my service on the Jacksonville City Council.”

Carlucci has yet to endorse in this race between three Republicans, in which a real front-runner has yet to emerge.

April Ethridge, an Army vet with an MBA, has raised just $1,550 after being in the race for the better part of 2025.

Andrew McCann, who made his career in medical services before he “made the pivotal decision to step away from corporate life to focus on his family, personal growth, and the betterment of Jacksonville,” raised and self-funded $13,100 since entering the race at the end of October.

Qualifying runs from noon on Jan. 11, 2027, to noon on Jan. 15, 2027. The First Election is March 9, 2027, while the General Election, which sees the top two finishers square off regardless of party label unless someone gets a majority in March, is May 18.



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Nicole Gomez Goldmeier, Jackie Arboleda promoted at LSN Partners

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Two weeks after announcing its first round of 2026 promotions, LSN Partners is following up with a couple more as it continues expanding its local, state and federal practices.

Round 2 includes the elevation of Nicole Gomez Goldmeier to Chief Growth Officer and Jackie Arboleda to Chief Marketing and Community Relations Officer.

Gomez Goldmeier previously held the COO title at LSN Partners. In her new role, she will drive revenue growth and business development for the firm with a focus on strengthening long-standing client relationships, advancing expansion into key markets driven by client demand, and supporting strategic engagement.

She will remain actively involved in the firm’s Republican Governors and Mayors practice, reinforcing LSN’s position as a trusted bipartisan adviser.

“Nicole understands our clients and the public-sector landscape in a way that few people do,” said Alex Heckler, founder and Managing Partner of LSN Partners. “She has played a central role in how we build relationships, identify opportunities, and position the firm for long-term success. This role formalizes the work she has already been leading.”

Arboleda, meanwhile, will oversee the firm’s marketing, communications, brand positioning and community engagement, ensuring that LSN’s messaging, events and external presence reflect the firm’s strategic priorities and client-focused initiatives.

LSN said she will continue serving as a leader within the firm’s health care practice while working directly with clients as a project manager, adding that her dual focus on marketing leadership and project management strengthens the firm’s ability to deliver results to clients across markets nationwide.

“Jackie has helped shape how clients experience and engage with LSN and how the firm is perceived in the market,” Heckler said. “Her understanding of our clients, our culture, and our mission allows her to deliver results at the highest level, whether in our healthcare practice or driving the firm’s communications strategy.”



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Florida’s signature industry shows up for Tourism Day at the Capitol

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Tourism spending produces an estimated $2K in tax savings per Florida family, VISIT FLORIDA says.

Florida tourism and hospitality heavyweights will show up in force Wednesday at the Capitol to highlight the Sunshine State’s signature industry and make the case for continued state investment.

Groups participating in Florida Tourism Day at the Capitol include the Florida Attractions Association, Florida Association of Museums, Florida Restaurant & Lodging Association, Florida RV Park and Campground Association, Destinations Florida, and VISIT FLORIDA, the state’s tourism marketing arm.

The cohort will spend the day meeting with lawmakers to emphasize the industry’s role as one of Florida’s primary economic drivers, top employers and major state revenue generators.

“The success of Florida’s tourism industry, and the economic and jobs benefits our state reaps from it, are the direct result of statewide and local tourism promotion efforts,” said Destinations Florida Executive Director Robert Skrob.

Florida Attractions Association President and CEO Bill Lupfer added, “Tourism is a cornerstone of Florida’s economy, supporting jobs, communities, and public services statewide. No destination in the world matches Florida’s number, quality and diversity of guest experiences or the cutting-edge service delivered by our attractions, making continued investment in tourism essential to sustaining our global leadership.”

According to a recent VISIT FLORIDA study, travelers spent a record $134.9 billion in the state in 2024 — up 3% from the prior year — and nearly all of it remained in Florida’s economy, with 59 cents of each dollar going directly to worker salaries. Meanwhile, tourism-related tax revenue reached $33.6 billion, while tourism-supported employment grew to 1.8 million jobs statewide.

VISIT FLORIDA President and CEO Bryan Griffin said the topline numbers translate to an estimated $2,000 in tax savings per Florida family, adding that his agency “remains diligently focused on partnering with Florida’s tourism industry and serving Florida’s residents through our important work.”



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