British heritage fashion brand Celtic & Co has named a new MD with Claire Heathcote taking the role with immediate effect.
Claire Heathcote of Celtic & Co
She has over 20 years of retail industry experience, most recently co-founding Loop Cashmere, “building a purpose-led brand with ethically sourced pieces, crafted to be loved and to last”.
Before that she led product and trading at Pure Collection and earlier had “worked closely with design” at Panache.
The brand she’s now is change of is a 35-year-old one that is celebrating that milestone this season with a new, elevated collection.
It’s part of the larger Refined Brands group that focuses on “high-quality, ethical British brands in a digital-first portfolio”.
Refined’s CEO James Williams said the new appointment is “building on our recent successes launching with John Lewis, Nordstrom and Next”. He added that Heathcote has “a wealth of experience across brand storytelling and will play a pivotal role in accelerating Celtic & Co.’s growth and unlocking the next phase of opportunities”.
The aforementioned launch at Nordstrom happened earlier this year as the brand boosted its international business, expanding its digital presence in the US. Its spring collection debuted at major department store chain Macy’s as well as at Nordstrom.
The US is the brand’s biggest individual market outside of the UK.
