Carter’s, Inc., the U.S. apparel maker for babies and young children, announced on Wednesday that Douglas Palladini has been appointed to the role of chief executive officer and president, effective April 3.
Carter’s
“Carter’s is a storied company with a powerful legacy and iconic brands that have long been trusted by families with young children for its quality, value, and style,” said Palladini.
“I am eager to continue to advance the important work underway in our retail and wholesale businesses, further build upon Carter’s brand equity, and create lasting connections with our customers through accelerated relevance, inspiring products, and meaningful storytelling.”
With over three decades of senior leadership experience within brand and direct-to-consumer strategy, Palladini joined Carter’s from V.F. Corporation, where he served as global brand president of Vans. In this role, he is credited for more than doubling global revenue to over $4.2 billion in less than six years, while also growing profitability and brand equity, among other achievements.
With Palladini, Carter’s said it will continue to prioritize innovation and customer engagement to strengthen its connection with families with young children worldwide, according to the Atlanta-based company in a press release.
“After a comprehensive search, we are thrilled to appoint Doug Palladini as CEO of Carter’s,” said William Montgoris, non-executive chairman of the board.
“Doug’s remarkable track record of growing brands, his deep understanding of consumer-driven strategies, and his expertise in creating global brand connections will be invaluable as we continue to build upon Carter’s strong foundation. Under Doug’s leadership, Carter’s will continue to innovate, strengthen our unique, multi-channel business model, and stay true to our mission of providing high-quality, affordable apparel for young children.”
