Carine Roitfeld and her son Vladimir Restoin Roitfeld have unveiled Players, a new sports and media venture that launches for SS25 with Restoin Roitfeld as editor-in-chief and NBA star Dwyane Wade as its first guest editor. Carine Roitfeld is co-founder and head of fashion.
The fashion and multimedia brand is fronted by a bi-annual “collectors magazine” and will expand into “custom publishing, limited edition capsule collections and exclusive collaborations with top athletes and designers”, we’re told.
The duo said that Wade’s role in the inaugural issue sets the tone for Players’ “unique blend of high fashion storytelling, cultural influence and immersive brand experiences”.
Restoin Roitfeld added: “we are building something beyond the magazine – an intersection of fashion, culture and sport that speaks to a new generation of readers and collaborators.
“This venture will open doors for a new wave of creatives – writers, stylist photographers and designers – who have never worked with the CR team before, bringing fresh perspectives and storytelling to players. It will also really find how brands are featured, placing them in unexpected factors and collaborations that feel disruptive, modern and culturally irrelevant”.
They believe that the “fusion of sports and high fashion has never been more topical. Social media has transformed athletes into the new style stars of today”.
As mentioned, it will be more than a magazine and beyond editorial storytelling will foster a global network of creatives athletes and fashion insiders with the aforementioned custom publishing and product drops elements also key to creating a durable brand.
